Search Results

Making IP services understandable, comparable, and trusted If you ask ten innovation teams what they “need from IP,” you will often hear the same list: a patent filing, a trademark check, maybe an FTO, sometimes “support with licensing.” What you rare ...

Many IP experts have spent years building a strong professional reputation. Their peers recognise the quality of their work. They may be invited to speak at conferences, contribute to specialist publications, hold positions in professional association ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical insights into current developments in IP management and learn from leading experts ...

Many partners in IP firms know they should communicate more visibly — yet the usual advice makes them want to communicate less. They are encouraged to post regularly, share personal stories and become more active on professional platforms. For someone ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For many IP experts, the hesitation around personal branding begins long before the question of what to post on LinkedIn or how to improve a profile. It begins with the term itself. “Personal branding” can sound uncomfortably close to self-promotion: ...

For many IP experts, objectivity is part of professional integrity. Clients expect careful analysis, accurate risk assessments and conclusions grounded in legal and technical substance. This discipline is fundamental to credible advice. Yet the way ob ...

For many IP experts, the idea that “good work should speak for itself” is not a naive belief. It comes from a professional culture built on precision, substance and responsibility. In intellectual property, credibility is earned through technical dept ...

For many years, senior IP experts could build authority through technical knowledge, legal precision and analytical depth. These things still matter. In complex IP work, they matter a great deal. But they no longer explain why some experts become trus ...

IP experts often enter strategic discussions with something genuinely relevant to say: about pricing power, market access, competitive advantage, the timing of a product launch. Although the argument is there, the message may not land. The problem usu ...