IPBA® – your learning management system for IP-Management

The IPBA® is a global initiative to make IP management knowledge available to all interested parties. Rising importance of intellectual property in a knowledge driven economy makes it a key success factor to understand the economic use of intangible assets. Especially the interplay of business needs and the role of IP in innovation to make competitive advantages sustainable are addressed within the content. Among others the risks and possible impacts of IP from third parties towards own business activities are a key learning objective.

Experts from around the globe are teaching in the IPBA® to make this vision real. The IPBA® is continuously extended and updated according to the current developments and knowledge in IP management. Our curriculum reflects the permanent review process with executives from innovative companies across all industries.

The platform cooperates with I3PM (International Association of IP Managers), among others, in order to subject the content to a pier review and an update check. The authors, lecturers and supplementary sources of contributions are supported by an advisory board under the direction of Prof. Dr. Maximilian Haedicke.

The content presented here undergoes continuous academic review and is accompanied by leading experts in the respective field. The addressed topics are accompanied by academic training programs at CEIPI where degrees can be obtained as university certificates, as university diplomas in IP business administration, and as a master degree in IP law and management (MIPLM) as well as research by PhD candidates. We appreciate your feedback on our current content catalog and title preview.

May 2022

Prof. Dr. Alexander J. Wurzer
Director of Research Programs

Prof. Dr. Maximilian Haedicke
Head Advisory Board

Tobias Denk
Programm Coordinator

_____Table of Content_____

Industry Case Studies in IP Management                                                          4

High Level IP Expert Training (free content)

IP and digital transformation                                                                     12

Value-Oriented IP management                                                                18

Innovation & Information management                                                 26

Integration of IP, R&D, and innovation management                         30

Organization of IP management                                                               34

Technology transfer & licensing                                                                40

Operational IP management                                                                      52

 

Basic IP Training (free content)

Patent Basics                                                                                                   44

Brand | Trademark Basics                                                                           48

Fundamentals of property rights and intellectual property              58

 

Task Oriented IP Management Training (individual payed content)

Task oriented IP training for corporate functions                                13

Example Digital Development                                                                    17

IP training requirements for Digital Development                               18

Example Marketing                                                                                       19

IP training requirements for Marketing                                                  20

Example Product Management                                                                 21

IP training requirements for Product Management                            22

Ambassadors, authors, lecturers, and mentors                                           62

Academic Education in IP management at CEIPI                                          76

 

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IP design for generating protected business models              available 1Q/2021

Learning Targets

  • Elements of integrated IP management systems
  • Objectives of structure strategy fit
  • 360° IP strategy
  • Invention on demand and synthetic inventions
  • Use case development and protection
  • Generic technical concepts in digital business models

 

Developing IP strategies for digital business models              available 1Q/2021

Learning Targets

  • The role of brands in digital transformation
  • IP protection of digital business models
  • Practical application of IP function deployment
  • Development and protection of customer journeys and
    product lifecycle journeys
  • IP strategies from classical value chains to digital value networks

 

Evolution of digital transformation in industries                    available 1Q/2021

Learning Targets

  • Red, blue and black ocean strategies
  • From 4P to 7P marketing for digital service economies
  • IP strategies for servitization
  • IP strategies in business eco-systems
  • Role of IP within subscription and single transaction-oriented
    business models

 

Digital Eco-systems                                                                       available 1Q/2021

Learning Targets

  • Principles of digital business eco-systems
  • IP in two-sided markets
  • The new role of IP in digitalized value chains
  • Curation types and digital platform algorithms
  • IP on the route to dominant digital platforms

 

Digital business models                                                                available 1Q/2021

Learning Targets

  • Digital technologies in business models
  • IP in e-commerce and digital e-business
  • IP strategy development with the business model canvas
  • Technical systems and digital optimisation logics
  • IP protection in the experience economy and customer
    journeys and touchpoints

IP and digital transformation

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