IP Business Academy

Trends in digital startups | IP business talk with Mr. Konrath
2022-07-27 17:00 - 17:45 (Europe/Paris) | LinkedIn Live
Steffen Konrath is the CEO of evAI, the winner of the German Startup Trophy in Organizational Intelligence 2021. He is a top-level speaker on the impact of artificial intelligence on management and the business side.
Here are the questions that will be discussed in the talk:
1. Some startups start their journey from a developed technology and others to target a market need. What are the impacts of the starting point of a startup on the company’s strategy?
2. When a startup wants to start from the market need, they need to have a good understanding of the possible future markets. What are the current market research and forecasting methods, which create the most realistic outlook?
3. Many startups are digital and are using therefore software and AI solutions, so that software itself is seen more and more as a commodity. Is the protection of the software then from a competition perspective still most relevant for a startup or should they focus on other aspects, like customer relevant parts of the offered service?
This Event is organized with IP Business Academy and Center for International Intellectual Property Studies – CEIPI.
#CEIPIBusinessTalks

Please follow this link to the event:
https://www.linkedin.com/feed/update/urn:li:activity:6956185753227821057

Live Talk with Dr. Jörn Plettig | Office-Manager ETL IP BERLIN
2022-06-01 17:00 - 17:45 | LinkedIn Live
On 01.06.2022 5PM CEST we will be Live with Dr. Jörn Plettig from ETL-Gruppe and talk about the need of quality standards in IP management and specifically the DIN 77006.

Dr. Plettig studied Biology at the Freie Universitaet, Berlin, with special emphasis on genetics, molecular cell- and human biology. He broadened his knowledge of Life Sciences by repeated visits to the University of Pittsburgh, USA. As part of his doctoral thesis, he worked on various innovative therapy concepts for skin cell regeneration of burn patients, including the spray application of the patients’ own freshly isolated skin cells in an intraoperative setting.
Dr. Plettig’s expertise lies, amongst others, in drafting / prosecuting patent applications and with opposition and patent litigation matters. Moreover, he is well familiar with international patent prosecution, portfolio management and lifecycle strategies.
For more information about the topic of the Live Talk, you can read his post on the IP business academy blog: https://ipbusinessacademy.org/for-an-optimized-and-up-to-date-management-of-intellectual-property-why-we-need-a-din-77006
This Event is organized with IP Business Academy and Center for International Intellectual Property Studies – CEIPI #CEIPIBusinessTalks
Please follow this link to the event: https://www.linkedin.com/feed/update/urn:li:activity:6935942743575691264

Live Talk with Mr. Ivan Gauci | SNE at EUIPO, IP Management advocate
2022-05-18 17:00 - 17:45 | LinkedIn Live
How to improve SMEs IP capabilities with prediagnosis | IP business live talk with Mr. Ivan Gauci

Ivan Gauci is an intellectual property expert, a marketing strategist and a people person with a diverse commercial experience spanning both the private and governmental sector.
His expertise in marketing communications and strategy, project management and financial management provided a solid grounding to move ahead in his career as an Assistant Director within the Government of Malta specialising in the Intellectual Property (IP) sector.
He has recently taken the position as a Seconded National Expert (SNE) with the European Union Intellectual Property Office (EUIPO) in Spain.
The following questions will be answered by Mr. Gauci in the Live Talk:
1. You graduated in 2021 at the MIPLM with a masters thesis about “IP prediagnostic service as an IP management tool by EU national IP offices for European Small-Medium Enterprises”. Can you first explain the background of your thesis. Why is IP so important for SMEs and why are they not using it as much as bigger corporates?
2. IP offices everywhere in Europe have a vital interest to improve the IP knowledge in their SMEs and help them with IP prediogrostics services. How can these tools be described and what do they offer?
3. What could be next steps to further improve such services regarding e.g. quality management?
4. What is the EUIPO offering for European SMEs in the area of IP Prediagnostic services via the SME Fund together with other national IP offices?
Here you can get more information about his research project: https://ipbusinessacademy.org/how-to-improve-smes-ip-capabilities-with-prediagnosis-new-research-project-at-miplm
This Event is organized with IP Business Academy and Center for International Intellectual Property Studies – CEIPI #CEIPIBusinessTalks
Please follow this link to the event: https://www.linkedin.com/feed/update/urn:li:activity:6930513992868081665

CEIPI IP-Management Series
2022-04-21 14:00 - 15:30 | Teams Online Seminar
Since 2020 the DIN 77006 and ISO 56005 are in effect. They are quality standards to design digital use cases and other solutions like apps, customer journeys, and business models to make them patentable and free of third-party rights.
This university seminar by Center for International Intellectual Property Studies – CEIPI explains how to apply that approach in practice with many concrete case examples and experiences. It is free of charge. The seminar will take place online on 21 April 2022 from 14:00 pm to 15:30 pm (CEST).
Please register here:
https://forms.office.com/r/UZeu0vLsbq

Future of IP training and capabilites | IP business live talk with Magnus Hakvåg
2022-04-06 17:00 - 17:45 | LinkedIn Live
Magnus Hakvåg fields of expertise are protection of Competitiveness with a special focus on intangibles, IP/”IPR”, standardization, innovation and strategy. Focusing on helping leaders to understand this cross-disciplinary field. With special focus on training and knowledge transfer.
At House of Knowledge he developed both Serious Games and on-demand-bite-size e-learning on IP, Innovation and standardisation.
During the last 20 years Mr. Hakvåg have been involved in most education on university level in Norway on IP/IPR both for students and executive training.
He is a member of Joint Initiative for Standardisation, working group for Action 3 by the European Commission. At ISO TC 279 he is the Convener of WG2 Terminology, terms and definitions. This work is in liaison with WIPO, WTO and OECD, World Bank. Through this work he also was involved in the development of the OECD Oslo manual 4th edition.
This Event is organized with IP Business Academy and Center for International Intellectual Property Studies – CEIPI #CEIPIBusinessTalks
Please follow through the link below to watch the live talk:
https://www.linkedin.com/video/event/urn:li:ugcPost:6915211911689039872/

Towards a Smart IP Strategy | IP business live talk with Franklin Bruscianelli & Jonas Block
2022-03-30 17:00 - 17:45 | LinkedIn Live
Franklin Bruscianelli is Director of Sales Operations and Customer Service at IPwe. Jonas BLOCK leads the development of IPwe’s technology and novel approaches to dissolve the existing access restrictions and open the global IP commercialization markets for everyone by leveraging a unique combination of AI, blockchain and user-experience. IPwe is the world’s first global innovation platform leveraging the power of artificial intelligence and blockchain technology.
This Event is organized with IP Business Academy and Center for International Intellectual Property Studies – CEIPI #CEIPIBusinessTalks

Please follow through the link below to watch the live talk:
https://www.linkedin.com/video/event/urn:li:ugcPost:6912695810115665920/

Latin America IP SME Helpdesk: Safe digitalisation through intellectual property: From Europe to the world
2022-02-24 10:00 - 11:30 | LiveStorm Seminar
Bridging the #digital divide is essential for European SMEs – doing it correctly is key. Join this webinar and walk with us the path that a company followed to digitize its business safely thanks to a correct identification of the Intellectual Property-related aspects.
The event is organised by Center for International Intellectual Property Studies – CEIPI, the EU-#Japan Technology Transfer Helpdesk and the International IP SME Helpdesk: Latin America IP SME Helpdesk, India IP SME Helpdesk China IP SME Helpdesk South-East Asia IP SME Helpdesk
Join us on 24/02 at 10:00 CET
PROGRAMME & REGISTRATION: https://bit.ly/3JEfy6V
LinkedIn

Annual NIPMO Colloquium: Driving innovation and positioning Intellectual Property commercialisation for a better and inclusive South Africa.
2022-02-24 09:00 - 13:00
The Department of Trade, Industry and Competition of the Republic of South Africa (dtic), in partnership with the Department of Science and Innovation, through the National Intellectual Property Management Office (NIPMO), the Companies and Intellectual Property Commission (CIPC), and Innovate Durban hosted the annual Intellectual Property and Technology Commercialisation Colloquium on 23 and 24 February 2022.
The colloquium covered key areas of IP including development, protection, acquisition, exploitation and management, as well as the role of the CIPC and NIPMO. It presented the Technology Commercialisation process relevant to early stage and growth in companies such as product-market fit, knowledge-for-equity structures, and access to early-stage venture funding, establishing early customer relationships and creating channels to market.

Live Talk with Ms. Boicova-Wynants, European Trademark and Design Attorney
2022-02-16 17:00 - 17:45 | LinkedIn Live
IP protection for mobile apps | IP Business Talk with Ms. Boicova-Wynants.
Maria B. is Partner at STARKS, a Belgian IP and international trade boutique law firm. She is an European Trademark and Design Attorney and Mediator, who deals with the filing of applications, conflict resolution, IP due diligence, auditing, landscaping, IP strategy and IP portfolio management. She is a student of the current MIPLM class at CEIPI. Here are the questions that will be discussed in the talk:

The use of apps on mobile devices, but also app based web applications, surged rapidly in the last years and even companies in traditionally non-digital business branches launch apps in the relevant app stores. What are the opportunities for those companies in bringing their business to the app store and how do they need to adapt their IP strategy to it?
From the customer perspective an app is just a small piece of software, that provides you with a service like listening to music, a payment service or a route planner. However, to remain competitive the app provider needs to protect the customer relevant features. How can that be done with IP?
Additionally, protection must be sought from the app development process and the team involved. What is there the role of NDAs, trade secrets, copyright etc.?

Please follow through the link below to watch the live talk:
https://www.linkedin.com/events/ipprotectionformobileapps-ipbus6897554676070653952/

CEIPI IP-Management Series
2022-02-10 14:00 - 15:30 | Teams Online Seminar
We are pleased to offer you, your colleagues, and staff this university seminar on patenting digital use cases free of charge.
Since June 2020, we have the DIN77006 in Germany, which provides the framework to design digital solutions in such a way that they can be patented and free of third party rights.
The training will take place on February 10, in English, from 14:00 – 15:30 – please register here:
https://forms.office.com/r/RKB2vQnTca

Live Talk with Mr. Jumanne, Extent Corporate Advisory
2022-02-02 17:00 - 17:45 | LinkedIn Live
IP Issues in East Africa I IP Business Talk with Mr. Jumanne.
Nabiry Jumanne is the Partner of Extent Corporate Advisory in Tanzania. In this CEIPI IP Business Academy Business Talk the following questions will be covered:

What are the most relevant IP issues in East Africa?
How can assistance in the rural area with less financial possibilities take place?
What is the role of digital start-ups in the world of evolving IP?

Link to the live talk:
https://www.linkedin.com/video/event/urn:li:ugcPost:6893920277701767168/

CEIPI IP + INAPI
2021-12-16 17:00 - 18:00 | Zoom Online Seminar
For more information on the past seminar please visit:

CEIPI IP-Management Series
2021-12-09 14:00 - 15:30, 2021-04-29 14:00 - 15:30 | Teams Online Seminar
The IP-Management series at CEIPI gives insight into the state of discussion to all current topics of IP-Management. It shows the current status of IP-Management with example case studies from the European industry and makes the connection to the established management theories. Every two months, different IP-Management topics are presented and discussed.
#Intellectualproperty is becoming increasingly important today, especially within digital business models. It is no longer just physical inventions that are protected against imitation, but an exclusive customer experience is designed. The aim of this seminar is to show how to design digital solutions in such a way that they become patentable by applying the DIN 77006 standard.
For future events, please contact our team.

Live Talk with Ms. Pescante, IP Lawyer
2021-12-08 17:00 - 17:45 | LinkedIn Live
Rudina Ann Dulaca Pescante is a graduate of Centre d’Etudes Internationales de la Propriété Intellectuelle – CEIPI MIPLM and now works as a Patent Executive at the Mirandah Asia Singapore.
Here are the questions that will be discussed in the talk:
1. Rudina Ann Dulaca Pescante graduated in the MIPLM in 2020/2021 and wrote her master’s thesis about “Exploring the Business Models of Netflix and Disney+, their Customer-Drawing Businesses, Patent Strategies and Platforms, and the Business
Growth Challenges They Face Over the Years”. What are the main findings in the research?
2. How can patents in digital platforms be categorised? Is there a common structure of digital patents in digital platforms, which protect relevant business elements such as the recommendation algorithm of the platform?
3. What is the role of patents in protecting digital business models? What is the role for example for subscription-based business models typical for digital platform services.
Link to past live talk: https://www.linkedin.com/video/event/urn:li:ugcPost:6872472284788068352/

Live Talk with Mr. July, GoodIP
2021-12-01 17:00 - 17:45 | LinkedIn Live
Bastian July is the CEO of the AI-driven IP strategy company GoodIP.
Here are the questions discussed in the talk:
1. What are the needs of SMEs to develop an IP Strategy and why is important for SMEs to have access to supporting digital platforms without legalese?
2. What are the available free digital platforms that SMEs can use to build their IP strategy?
3. What are the differences between these platforms and what are the benefits of GoodIP IQ?
4. What can entrepreneurs learn from these platforms and can LegalTech help them and their SMEs to solve their IP problems?
Please follow this link to watch the past Live Talk: https://www.linkedin.com/video/event/urn:li:ugcPost:6871113169423671296/

Live Talk with Mr. Vasconcelos, INESC
2021-11-24 17:00 - 17:45 | LinkedIn Live
Daniel M. Vasconcelos is the Head of Technology Licensing Office at INESC Technology and Science.
Here are the questions that were discussed in the talk:
1. What do University researchers need to know about technology transfer and how can they benefit from it?
2. How can SMEs overcome the not invented here syndrome and include University research and open source developments into their products and services?
3. Open source becomes more accepted and companies like Red Hat became extremely successful with it. Which role do patents play in open source projects and business models and why are IP and open source no contradiction, but partners.
Please follow through the link below to watch the past live talk: https://www.linkedin.com/video/event/urn:li:ugcPost:6867415280113508352/

Live Talk with Mr. Lipp, IP Consultant
2021-11-17 17:00 - 17:45 | LinkedIn Live
Tobias Lipp is a graduate of CEIPI MIPLM and now works as an Independent Intellectual Property, Innovation and Technology Consultant.
Here are the questions that were discussed in the talk:
1. Tobias Lipp graduated the 2021 MIPLM with a master thesis about “Organization and Management of IP Infringement Risks for Software and Digital Innovations in an Agile Development”. How should IP management be organized in the digital era?
2. A special challenge for SMEs is also the collaboration with often bigger companies in open innovation. A recent European commission report has shown that SMEs often struggle with the strategic management of IP. What are the typical challenges regarding IP management at SMEs in open innovation projects?
3. SMEs have access to IP specialists, but rarely to IP strategists, who guide them in the strategic use of IP. What is the role of having an IP strategist on board for a SME to support the economic success of the company?
Please click through the link below to watch the past live talk: https://www.linkedin.com/video/event/urn:li:ugcPost:6864828240914104320/?isInternal=true

Live Talk with Mr. Gerding-Reimers, IP Specialist
2021-10-27 17:00 - 17:45 | LinkedIn Live
Dr. Claas Gerding-Reimers is an independent IP coach, IP Counsel, Conference Speaker who helps tech business executives and IP specialists grow their business with the right strategy, management, and skills in IP and Patents.
Here are the questions that were covered:
1. An invention alone does not make an innovation. To be innovative, you must also fulfil customer and market needs. How to use IP to do this?
2. When thinking from the customer perspective many different types of IP can be considered in IP strategies to protect digital inventions. Which types of IP are most relevant for digital inventions?
3. As an IP manager in a company, you also need to coordinate all internal and external stakeholders. How can an IP manager do that in a company and who are the relevant partners?
Please click the link below to watch the past live talk: https://www.linkedin.com/video/event/urn:li:ugcPost:6858346086445191168/?isInternal=true

Live Talk with Ms. Javadi Farahzadi, IP Specialist
2021-10-20 17:00 - 17:45 | LinkedIn Live
Sanaz Javadi Farahzad is a lecturer at CEIPI as an International Lawyer with experience in International Trade, Intellectual Property, legal advice, policy analysis, and training and project management within the international environment in Europe, Middle East, and Central and South East Asia. In this Live Talk we will discuss IP laws which differ worldwide, and which rights need to be in place for entering new markets.
Here are the questions that were discussed:
1. Is your brand name and trademark appropriate in the foreign language of the target market?
2. How do you ensure that your patents are properly translated in the foreign language of the target market?
3. What are the best measures against counterfeiting? How do you interact with the customs in the target market? What are the differences between countries?
4. What should be considered all necessary protective measures complementing your IP rights?
Please follow through the link below to watch the past live talk: https://www.linkedin.com/video/event/urn:li:ugcPost:6855794340921425920/?isInternal=true

Live Talk with Mr. Paik
2021-10-13 17:00 - 17:45 | LinkedIn Live
Peter K. Paik is a senior foreign attorney at the Kim & Chang law firm in intellectual property, International Trade and Customs, and Environment Practice.
The following topics were discussed:
1. Are there important aspects of Korea’s trade secret protection system that companies doing business in Korea should know about?
2. How are trade secret claims usually initiated and pursued in Korea?
3. What is the most important stage or important milestone in a trade secret case in Korea? In some countries, it may be difficult to have the law enforcement authorities to take on investigation. What level of evidence would you need to engage the authorities to pursue your case?
4. What kind of criminal penalties may be imposed for trade secret theft?
5. What types of trade secret cases do you often encounter in Korea, more prevalent than others, say for example, by former or current employees, business competitors/partners, etc.?
Link to past live talk: https://www.linkedin.com/video/live/urn:li:ugcPost:6853932491967905792/?isInternal=true

Live Talk with Ms. Gu, Zhong Lun Law
2021-07-21 17:00 - 17:45 | LinkedIn Live
Ping Gu is the Partner of Zhong Lun Law Firm in China. In this IP Business Talk, we will cover the topics of enforcing patents and trade secrets in China with case studies.
Here are the questions that will be covered:
1. Why is China so attractive for patent trolls and how to defend against them?
2. How to prove IP infringement without direct access to infringing parts in factories of plant facilities, e.g. municipality waste disposal?
3. What can be learned from the war of internet case in China from an IP perspective?
Link to the past talk: https://www.linkedin.com/video/live/urn:li:ugcPost:6823642788622675971/

Live Talk with Mr. Palacio, Socio en Palacio & Asociados
2021-07-14 17:00 - 17:45 | LinkedIn Live
Mr. Palacio is the Partner and Head of Patent Department at Socio en Palacio & Asociados in Argentina. He is specialized in Intellectual Property; Trademarks; Copyrights; Litigation; Patents; Utility Models; Unfair Competition; Domain Names; Internet and General Practice.
In this IP Business Talk, we will cover the topics of current patent and trademark characteristics in Argentina.
Here are the questions that will be covered:
1. How does the status of Argentina as a Non PCT member affect patent filing?
2. What is the situation of technology transfer in Argentina and how to obtain the tax reduction for trademark and patent licensing?
3. How did the big change of Argentinian Trademark Law in 2018 affect trademark strategies?
Link to past live talk: https://www.linkedin.com/video/live/urn:li:ugcPost:6821091001386442752/

Live Talk with Mr. Seeger, Studio Torta S.p.a.
2021-07-07 17:00 - 17:45 | LinkedIn Live
Dr. Heiko Seeger is a European and Italian Patent and Design Attorney at Studio Torta S.p.a.
In this IP Business Talk, we will cover the topics of IP and innovation through a business perspective.
1. What are the different IP rights which can be used in order to protect your innovations and business?
2. How can I protect my innovation and business when considering the design perspective?
3. What are the different aspects I need to take into consideration for protecting my innovation?
4. Can I protect my innovations by means of a diversified IP strategy ?
Link to the past live talk: https://www.linkedin.com/video/live/urn:li:ugcPost:6817575469504872448/

Live Talk with Mr. Hurtado, LicenciArte
2021-06-30 08:00 - 17:00 | LinkedIn Live
David Hurtado is the founder and CEO of LicenciArte. He has the goal to create the largest possible patent pool of Latin American scientific inventions to license them to the most innovative companies around the world.
In this IP Business Talk, we will cover the topics of IP and innovation transfer from Latin America: How an untapped region brings scientific breakthroughs to the markets.
Here are the general questions covering the topic:
1. What is the current status of IP and business in LatAm?
2. Why should European companies notice LatAM as a new sources of disruptive applications?
3. Are LatAm and Europe already prepared to transfer scientific innovations from LatAm to European companies and what are the main barriers?
4. How can digital legal tech platforms like LicenciArte help to reduce such barriers and bring LatAm universities and European companies together?
Link to the past talk: https://www.linkedin.com/video/live/urn:li:ugcPost:6816017606831599616/

Live Talk with Dr. Bettinazzi, IP Lawyer
2021-06-23 17:00 - 17:45 | LinkedIn Live
Dr. Marta Bettinazzi is an Italian IP lawyer with a deep knowledge of the South East Asia IP landscape.The videogame industry is now bigger than movies and sports combined. In this IP Business Talk, we will cover the topics of IP rights in Video Games.
Here were the general questions covering the topic:
1. How does game revenue come from in-game transactions to form a viable business model?
2. How can you use Intellectual Property to protect your game?
3. Who’s the author of a video game, what are the model rights in this situation?
4. What is the relationship between the ‘Author’ and the Software house?
Click through the link below to watch the past interview: https://www.youtube.com/watch?v=Kyfm2JjWjVw&ab_channel=MIPLMCEIPI

Live Talk with Mr. Perkins, EUREKA
2021-06-16 17:00 - 17:45 | LinkedIn Live
David Perkins is Software Patent Expert at EUREKA in Australia. In this IP Business Talk, we will cover the topics of the developments in FinTech and which are typical IP strategies in that area.
The brief questions for this talk are as following:
1. What’s happening in FinTech and what is the relevance from an IP point of understanding?
2. What are the generic IP strategies for technology in financial services to businesses or consumers?
3. What’s patentable in FinTech and which other types of IP might be used?
Link to the past talk: https://www.linkedin.com/video/live/urn:li:ugcPost:6810808223642267648/

Live Talk with Mr. Pohlmann, IPlytics
2021-06-09 17:00 - 17:45 | LinkedIn Live
Tim Pohlmann is the CEO and founder of IPlytics. He founded IPlytics with the vision to create the first solution on the market to bring together comprehensive, highly indexed technical standard information, global patents, declared standard essential patents (SEPs) as well as patent pool and technical standard contribution data to provide industry leading analysis on the past, present and future of standard essential technology.
The topic of the talk will be as below:
1. Technologies such as 5G or Wi-Fi 6 are becoming relevant also outside of the smartphone world. What are the applications and which industry vertical will likely soon integrate these standards?
2. Technology standards such as 5G or WiFi6 are becoming more and more complex to previous generations. Why is this so and what are the motives to standardize?
3. What are the new challenges in SEP licensing especially outside the smartphone industry, in business eco-systems such as smart manufacturing, smart home or smart cars?
4. What can be the role of patent pools in the licensing of SEPs in those fields?
Link to the past talk: https://www.linkedin.com/video/live/urn:li:ugcPost:6807960924805304320/

Live Talk with Mr. Best, BESTPATENT
2021-05-26 17:00 - 17:45 | LinkedIn Live
The topic of the IP business talk with Bastian Best is his experience of founding a patent law firm and the interesting developments in digital patents.
Questions are:
– What are the trends and chances in patenting digital and software solutions?
– What is important to look for in the development of patent portfolios, when you are a digital innovator?
– You started your own patent law firm. What do you think is important for practitioners to think about, when making such a step?
Link to the past live talk: https://www.linkedin.com/video/live/urn:li:ugcPost:6803199918036058112/?isInternal=true

Live Talk with Mr. Zhang, Linda Liu & Partners
2021-05-19 17:00 - 17:45 | LinkedIn Live
China grew through the last decades not only to one of the biggest economies worldwide, but is also with more than 1 billion people one of the biggest markets. This made it very attractive for European Start-ups and SMEs to enter the Chinese market. With this growth also the role of IP became more and more important. Therefore, suitable IP strategies must be developed by European SMEs entering the market to protect their business.
How to develop these IP strategies and which types of IP are available in China, will be addressed in this IP business talk.
To watch the previous live talk, please visit: https://www.linkedin.com/video/live/urn:li:ugcPost:6800676524728086528/?isInternal=true
