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Trademark licensing

Generally speaking, trademark licensing is a way for the trademark owner to further commercialize his intellectual property asset(-s) by allowing someone else to use his trademark under the terms defined by the trademark license agreement. From franch ...

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IP-based brand management for Caribbean Rum: New research project at MIPLM

The rum industry is one of the largest earners of foreign exchange for the Caribbean islands outside of tourism and oil. For over 300 years, the Caribbean rum business has gently matured in protected markets. Centuries ago, rum was distilled from usel ...

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Millennium Falcon shoots down Millennial Falcon trademark

In a case decided under the ACR (Accelerated Case Resolution) regime at the TTAB (Trademark Trial and Appeal Board) Lucasfilm’s opposition against “Millennial Falcon” was sustained for live entertainment and production services. The Board said that Mi ...

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Digital brands at Roman Klis Design: FMCG product producers become experience providers

Fast Moving Consumer Goods (FMCG) are consumer goods that are frequently bought and needed, such as food, cleaning products or personal care products. Consumers buy these goods without much or long thought and practically every day. This makes them im ...

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