Tag: Brand Strategy

The fashion industry is undeniably a constantly growing market that stands out for its peculiarities in terms of its fast-paced operation mechanisms, ephemeral trends and collections and its unique business structure. All these phenomena lead to a nee ...

With the Trademark Law Modernization Act on January 14, 2019, Germany largely implemented the requirements of the European Trademark Law Directive 2015/2436, which is considered to be one of the most extensive changes in trademark law to date. In part ...

Brand Goes Digital: With the brand law reform, new, especially digital brand forms, such as the multimedia brand, will become registrable. The digitization of trademark law takes into account the development of the economy that competition, customer p ...

Strong brands change our behavior and secure companies profitable positions in international competition. Companies invest in the communication of their brand in order to generate relevance and credibility with the target groups and to create differen ...