Tag: Business Model Protection

The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. Th ...

Digital patents are central strategic instruments in digitization. They secure access to profitable positions in digitally transforming eco-systems. Regardless of whether it is 5G, IoT, AI, blockchain, cyber-physical systems or big data applications i ...

Digital transformation is permeating more and more Eco-Systems with a dramatic speed and completeness. But it is not only the permeation – digital transformation is also a booster for meshing the horizontal and vertical integration of complementary Ec ...

“Competitors become partners ”, that is the title of a recent study by McKinsey & Company. The background is a phenomenon that can be observed in more and more business eco-systems. The digital transformation of eco-systems. Is digitization ...

Chief IP Counsel of Siemens Beat Weibel sees the necessity for new IP strategies within digitization. Together with Rudolf Freytag, Head of Licensing and CEO of Siemens Technology Accelerator GmbH, he published a paper “Why Digitalization Needs Value- ...

How can new digital business models be designed and protected? How can digital patent be used to protect solutions in IoT and Industry 4.0? These are the topics of the workshop using current industry best practice case studies from renowned companies: ...