Chinese electric-car maker NIO is making waves in the electric vehicle (EV) industry thanks to its marketing approach. NIO was founded in 2014 and it’s a Shanghai-based startup that’s quickly become one of the world’s most valuable electric-car brands. NIO, which offers upscale battery-electric vehicles with a focus on performance, has positioned itself as an … Continue reading Marketing driven IP strategy of Chinese Tesla rival NIO: Research Project at MIPLM/CEIPI