Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP manage ...

In a world where universities generate countless new inventions, the challenge isn’t just creating innovative ideas — it’s deciding which ones to invest in. With limited resources — a natural reality — universities must be strategic in managing their ...

In today’s connected world, the normal standard commercial practices of obtaining warranties and indemnities may not apply. Robert Pocknell highlights some of the complexities of SEP licensing and the commercial risks faced by many SMEs. Standards are ...

Are you a business decision-maker in a high-growth technology company? Do you want to learn how to leverage IP to drive business success in today’s dynamic digital world? Then join us on 11.11.2024 5pm CET for the upcoming HTB Forum: IP Strategy ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP management co ...

Imagine a world where companies can create highly realistic data, entirely from scratch, to solve real-world problems without ever exposing personal details. That’s where synthetic data comes into play. At its core, synthetic data is artificiall ...

Brand equity is the additional benefit a consumer associates with a brand, which makes it unique compared to all the other brands available in the market. In other words, brand equity means the customer’s perception and loyalty to a brand and brand aw ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP manage ...

Strategy in business is about aligning corporate policies with strategic priorities to achieve objectives. It’s a broad formula that encompasses goals and the means to achieve them, and requires a deep understanding of the competitive environmen ...

Patents are often seen as indicators of innovation, and to foster sustainable innovation, it is essential to gain deeper insights into patents’ environmental impact. They can be modelled to estimate their carbon footprint when implemented, but t ...