Digital business development is no longer optional for IP experts. Yet for many patent attorneys, trademark professionals, and IP strategists, online visibility still feels like a cultural mismatch. “Marketing language” can sound loud, inflated, or od ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

Spend a moment observing how IP experts introduce themselves: online, at conferences, or in client meetings. Most presentations are anchored in what the profession recognises as legitimate: practice areas, jurisdictions, industries, roles, institution ...

In the recorded live interview with host Prof. Dr. Alexander Wurzer, Johannes Ernicke, Patent Attorney and Managing Director of patenza, took a differentiated look at how artificial intelligence is currently used in IP law firms and where its real, st ...

As innovation increasingly drives competitive advantage and corporate valuation, intellectual property (IP) has evolved from a legal checkbox into a strategic business imperative. Yet in many organisations, IP still remains siloed within IP legal team ...

In today’s innovation-driven economy, intellectual property (IP) professionals, whether patent attorneys, IP consultants, or in-house IP counsels, can no longer rely solely on deep technical or legal expertise to sustain and grow their careers. The ro ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For a long time, authority in expert fields was defined almost exclusively by knowledge. What you knew. How deep your expertise was. How precisely you could argue a case. In IP, this focus is deeply ingrained. And rightly so. Technical excellence and ...

Digital business development has become unavoidable for IP professionals. Yet many patent attorneys, trademark experts, and IP strategists still feel that “digital” equals marketing pressure, self-promotion, or content that looks polished but feels de ...

In many organisations, “IP strategy” still gets treated as a specialist topic: something that happens late in the process, sits inside the legal function, and mainly exists to defend inventions after the fact. But in today’s high-growth technology lan ...