Brand equity is the additional benefit a consumer associates with a brand, which makes it unique compared to all the other brands available in the market. In other words, brand equity means the customer’s perception and loyalty to a brand and brand aw ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP manage ...

Strategy in business is about aligning corporate policies with strategic priorities to achieve objectives. It’s a broad formula that encompasses goals and the means to achieve them, and requires a deep understanding of the competitive environmen ...

Patents are often seen as indicators of innovation, and to foster sustainable innovation, it is essential to gain deeper insights into patents’ environmental impact. They can be modelled to estimate their carbon footprint when implemented, but t ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP manage ...

Developing and maintaining a valuable patent portfolio is a typical but also challenging task for IP managers worldwide. The challenges include defining and identifying valuable patents and the targeted generation of these patents. Constantly adapting ...

On September 12th, the CTO Autumn Forum took place at MHP Porsche with a lot of industry participation. Over 50 board members responsible for technology came to Ludwigsburg at the invitation of the Rudolf Diesel Medal Board of Trustees. Dr. Dominique ...

At WILO, intellectual property (IP) management is more than just an administrative function; it’s a strategic cornerstone for sustainable growth and competitive advantage. WILO’s proactive IP strategy focuses on four core activities: Protect, De ...

Many IP professionals today are beginning to incorporate AI into their work to improve their accuracy and efficiency. However, many find it difficult to get started in the new world of AI. For example they have questions, what the differences are betw ...

In the realm of user interface (UI) design, a fascinating fusion of science and art takes place, creating experiences that are both functional and visually captivating. This interdisciplinary blend shapes the way we interact with technology, from the ...