Intellectual property has become one of the main engines of enterprise value. Global rankings of the “Best Global Brands” show that for companies like Apple, Microsoft or Coca-Cola, branded intangible assets account for a substantial share of market c ...

the film Apollo 13, there is a famous scene with Lead Flight Director Gene Kranz in Mission Control. The spacecraft is in trouble, the CO₂ levels are rising, and the engineers are given a brutal brief: “We’ve got to find a way to make this fit into th ...

In the middle of most complex development projects sits a simple commercial truth: teams need options. When a competitor’s patent blocks a promising concept, progress stalls, budgets bleed, and a launch window narrows. Nicos Raftis has built his pract ...

In 2025, we published eight case-study style white-paper posts that collectively map a full digital-marketing and business-development system for IP experts: from how you define what you stand for, to how you become visible, to how visibility turns in ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

Today, many IP experts are technically brilliant and still misunderstood, underutilized, or brought in too late. Not because their expertise isn’t strong enough, but because it isn’t accessible enough to the people who need to act on it. In a world wh ...

If there is one capability that quietly multiplies the impact of an IP professional, it is disciplined, purposeful networking. Not the random exchange of business cards, but a system that turns relationships into better insight, faster coordination, a ...

Trade secrets have become the quiet heavyweights of IP. They are the formulas, process know-how, customer lists, pricing logics and data structures that keep many businesses ahead. But the moment these assets are at stake in court, one brutal reality ...

Game theory was born in the context of war, markets and competition – situations where outcomes depend not only on what you do, but also on what others decide at the same time. In modern IP strategy, this is the daily reality: competitors react to you ...

This article is part of the Open Foresight Board (OFB) initiative of the CEIPI IP Business Academy, which examines how industrial leaders use IP management to reshape their sectors. The OFB explores these cases as strategic signposts for the wider IP ...