Being highly skilled is no longer enough—IP professionals must also be visible, trusted, and strategically positioned. This post explains how business development helps patent attorneys and IP consultants build long-term client relationships, define t ...

In today’s IP landscape, being technically excellent is no longer enough. Expertise must be seen to be trusted. That’s the core insight behind the new email course on digital marketing for IP professionals — designed to help experts turn their invisib ...

In episode #46 of the IP Management Voice podcast, Robert Klinski challenges conventional tech investing by proposing a surprisingly strategic alternative: patents. Rather than pouring capital into volatile equity markets or speculative startups, Klin ...

In a profession often defined by caution, rigor, and tradition, the mere mention of “marketing” can trigger a range of uncomfortable reactions among legal professionals. Maria Boicova-Wynants recognizes this tension and addresses it head-o ...

On October 10, 2025, the Munich-based IP law firm Weickmann & Weickmann will host a full-day event that will bring together some of the most engaged minds in the field of IP. Under the theme “Strengthening Digital Visibility and Awareness in the I ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

Digital marketing has become essential for IP experts to be found, trusted, and chosen in today’s global innovation economy. This post explains what digital marketing means for patent attorneys and IP consultants—positioning, educational content, visi ...

Many IP experts don’t struggle with the substance of their work. They struggle with helping others see why it matters. You know the effort it takes to protect an innovation pipeline, manage complex filings, or advise on high-stakes licensing deals. Bu ...

Licensing transforms IP from a legal asset into a strategic business tool. Task 13 of the CEIPI-EPO MIPLM’25 exam challenges candidates to explain how IP generates economic value. Using AutoPlus S.E. as a case, this post shows how licensing—combined w ...

The Business Development Email Course for IP Experts offers a practical and strategic framework to understand and improve how intellectual property professionals position themselves in the market. Delivered over six concise emails, this course is buil ...