- Academic IP Management Training at CEIPI
- Graduate School
- Lecturers | Experts | Content Creators
- This event has passed.
Live Talk with Ms. Girardi, IP Lawyer
10. February 2021 @ 17:00 - 17:45
The impact of digitalization on trademarks in Europe
What is the role of trademark protection for a business and how can trademarks be used to create a competitive advantage in the market? How can trademarks be used most effectively by SMEs in Europe? What is the influence of digitalization on the use of trademarks? Can for example app icons be used and protected like trademarks?
Visit the link below to watch the past live talk: