IP experts often enter strategic discussions with something genuinely relevant to say: about pricing power, market access, competitive advantage, the timing of a product launch. Although the argument is there, the message may not land. The problem usu ...

GreenTech is increasingly becoming a question of decision infrastructure. In many sustainable innovation systems, value is no longer created only by a physical technology or one protected invention. It is created by the way data, models, interfaces, a ...

In the Master Program for IP Law and Management, business models are not treated as a management fashion. They are treated as the bridge between technical inputs and economic outputs. This bridge is essential for IP management. A technology does not c ...

GreenTech is changing the logic of IP strategy. In many sustainable innovation systems, the decisive value is no longer located in one isolated invention. It emerges across several layers: hardware, process know-how, software, field data, consumables, ...

GreenTech is no longer a narrow category of environmental technology. It has become a broader field in which sustainable innovation, digital systems, industrial transformation, regulation, finance, collaboration and intellectual property increasingly ...

Green Tech is no longer only a field of “green inventions.” It is becoming one of the most important industrial transformation environments in Europe — and intellectual property is moving into the centre of that transformation. Batteries, recycling, h ...

The demand for IP services, IP competence, and strategic support in the field of MedTech and digital health systems is steadily increasing. Connected healthcare companies are no longer developing isolated medical devices. They are building integrated ...

A growing number of signals from the IoT market point to a structural mismatch. Companies are no longer developing isolated connected devices. They are building connected systems: machines linked to sensors, software and cloud platforms; products link ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

There is a question I hear regularly from managing partners of mid-sized IP firms, usually somewhere between a strategy conversation and a frank admission: “We know what we stand for. We just don’t know how to show up that way in the market and ...