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Unveiling the Secrets of Ingredient Branding: How to Leverage Intellectual Property for Success

Everywhere you look, you see ingredient branding. There is a sticker on the computer with “Intel Inside”, the sports clothing is made of Gore-Tex, the e-bike has a motor from Bosch, the pan is Teflon-coated and the gears on the bike are fr ...

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Decision making and valuation: 2nd module of the MIPLM 2023-2024

Decision making is a big part of management. But are managers good in making decisions? Rational or sound decision making is taken as primary function of management. Every manager takes hundreds of decisions subconsciously or consciously making it the ...

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How to optimize your scope of patent protection? – Case example: Divided infringement

IP-Managers in large international companies often find that the grant rates of their patents are significantly higher in their own jurisdiction than in other jurisdictions or that the obtained scope of protection is comparatively narrow in the other ...

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Functional food and the digital revolution: MIPLM case study IP strategy development

People are increasingly looking for foods which solve their health problems. In recent years, manufacturers have developed products with additives they claim to be beneficial for people’s health and wellbeing. This has resulted in a new category ...

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AI-based patent search for synthetic inventing

Successful companies today are developing products not in a reactive way, but proactive by identifying their customer’s need and develop products with the customer needs in mind. This product development process needs to integrate IP as early as possi ...

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New work and the consequences for the invention process

New work and changed expectations by a younger generation of employees on how workplaces should be organized and how to collaborate seemed to be for many just buzzwords. But the pandemic with its sudden increase of home office work places and remote c ...

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Value driven IP strategies, Digital business eco-systems, Innovation management, Monetization of IP, Innovator’s dilemma: 🎯 IP Management Pulse #7

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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Beyond the Share Button: SMEs and the Intricacies of Copyright on Social Media

Social media presents a golden opportunity for small and medium-sized enterprises (SMEs) to expand their reach, connect with customers, and showcase their products and services. However, this vibrant online landscape also presents certain challenges a ...

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Training at Dr. Q: IP-design for software startups

Digital product development is the iterative process of creating and refining offerings with digital means from conception to deployment. It begins with identifying a market need or opportunity and involves a series of steps to bring the product to li ...

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IP management trends in the digital transformation: 1st Module of the MIPLM 2023-2024

The digital transformation changes every aspect of our lives, which includes the way IP is used and how IP work is organized in companies. The objects that are now protected by IP become increasingly more digital and such digital IP is also increasing ...

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