Due to the growing interest of video games and increasing popularity of its storyline and heroes, the publishers and right owners are seeking for new ways of commercializing such game elements through licensing. The purpose of this study was to identi ...

The digital transformation has brought challenges and opportunities to all industries, the IP profession included. Several examples of this were seen during the IP-Dagen conference held in Oslo on November 9th, where IP professionals from all over Nor ...

EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018 by the combination of Essilor and Luxottica, the company combines two centuries of innovation and human endeavo ...

The extensive connectivity brought about by the 4th industrial revolution has increased the importance of personal data, for many reasons such as risk analysis, market requirement predictions and to determine the preferences and inclinations of the cu ...

The digital transformation affects all parts of the globe in an ever more interconnected world. This is not different for the IP community. Today, trademarks are registered for virtual objects, that only exist in the internet, and patents are protecti ...

The digital transformation is rapidly changing the means by which people are informing themselves, getting in contact with others and collaborate. This trend does not stop at the IP world, but fundamentally changes the way, how clients expect to work ...

Especially changes in the entrepreneurial sector, such as the further development or growth of the company, the environment or the economy, first require knowledge about the current state of affairs, in order to meet with acceptance and the willingnes ...

The digital transformation affects every branch of our society and changes the way people meet, interact and do business with each other. During the COVID pandemic, especially in knowledge intensive fields, the way how people work had completely trans ...

Commercialization of IP assets is not only relevant for technology and manufacturing companies, but increasingly also for digital companies, because their products and services are relying on digital, easy to copy goods and business models. Therefore, ...

Does the patent really encourage innovation? This question, that has haunted economists for decades, is important because encouraging innovation is one of the main modern justifications for patents. In fact, the answer to this question is far from bin ...