Many IP professionals are by now aware that visibility is essential for business growth. But before deciding what to say, where to appear or how frequently to communicate, there is a more fundamental question: What should make your expertise particula ...

Battery analytics illustrates how competitive advantage in GreenTech grows through operational learning. A cloud-based platform can improve its diagnostics as it encounters different battery chemistries, operating conditions and ageing patterns. The r ...

Digital MedTech brings medical knowledge, software and data analysis into increasingly connected products. A diagnostic application, an imaging tool or a patient-monitoring solution may derive its value from several interacting developments. For the c ...

A data-driven business grows when its insights become useful in more customer decisions. An analytics provider may begin with a dashboard and later deliver forecasts, performance indicators or risk assessments through partner interfaces. Each connecti ...

Robotics brings mechanics, sensors, electronics, control software and artificial intelligence into an integrated technical system. The commercial advantage often emerges from the interaction between these elements. For the companies developing them, t ...

I. Initial Situation and the Core IP Question The decision case concerns a young quantum technology company that neither develops nor manufactures its own quantum hardware. Its business model consists of making existing quantum hardware usable for ind ...

In Industrial IoT, the most valuable asset of a manufacturing company is often no longer a single machine, a single sensor or a single software tool. The strategic value emerges from the way industrial equipment, production data, ERP systems, analytic ...

A couple of years ago, I wrote here about superfakes (https://ipbusinessacademy.org/superfakes-the-new-level-of-deception). At that point, the interesting development was quality, since counterfeits had become so good that the usual visual distinction ...

1 . Starting Point and Central IP Question The Decision Case concerns a young quantum technology company that makes existing quantum computing hardware usable for industrial applications. Its commercial advantage arises from a combination of: problem- ...

Bringing a sustainable technology into industrial use requires decisions about what a company can develop independently, where it needs partners and how it will retain value as adoption grows. In aviation and energy, these decisions span several conne ...