The strategic dilemma facing industrial IP leaders The Head of IP is preparing for the next management meeting. The executive board expects clear answers. Which rights does the company need for its digital transformation? Where could third-party paten ...

GreenTech presents a particular communication challenge for IP practice groups. It is not one technology field. It includes renewable energy, batteries, hydrogen, carbon capture, sustainable fuels, recycling, water treatment, smart grids, low-carbon m ...

Autonomous industrial systems are no longer only about automating individual production steps or replacing manual work with robotic motion. They are increasingly changing how industrial companies design, control and scale complex production environmen ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For many IP experts, the hesitation around personal branding begins long before the question of what to post on LinkedIn or how to improve a profile. It begins with the term itself. “Personal branding” can sound uncomfortably close to self-promotion: ...

The Unified Patent Court is gradually changing the strategic characteristics of European patent portfolios. What began as a new institutional framework for patent litigation is increasingly influencing decisions that arise much earlier in the life of ...

The Unified Patent Court is no longer a new institution in European patent litigation. It is becoming a central part of the strategic environment in which international companies enforce patents, defend market positions and prepare for disputes across ...

Green technology is moving from a collection of individual products towards strategic infrastructure. Wind turbines, solar installations, batteries, heat pumps, electric vehicles and low-carbon buildings are increasingly connected through power electr ...

Photonics is no longer only a specialist field of lenses, lasers, optical sensors and laboratory equipment. Light-based technologies are becoming part of the industrial infrastructure behind artificial intelligence, data centres, semiconductor manufac ...

Many experts still treat online marketing as an occasional activity. They post after a conference, update their profile after a ranking, publish a short announcement when a new article goes live, and then disappear again for weeks or months. This is e ...