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Value orientated IP management in a VUCA world: 2nd module of the MIPLM 2021

Across many industries, a rising tide of VUCA-characteristic, like volatility, uncertainty and business complexity is shaking markets and changing the nature and rules of competition. VUCA is an acronym which made its way into the business lexicon. Th ...

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Innovation, Startups and Intellectual Property Management: a book review and some ideas for the post-COVID era

Why should entrepreneurs care about IP management? This was our starting point to analyze the role of intellectual property management in new business ventures. With particular reference to the innovative potential of small firms in Latin America, we ...

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The patenting of AI based use cases – Webinar with the national contact point IP and the AWS

The number of patent applications for technologies of the fourth industrial revolution (4IR) grew rapidly in the last decade. The EPO identified recently a yearly growth rate of close to 20% for international patent families since 2010. In the field o ...

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IP Strategy Thyssenkrupp – Interview with Dr. Stephan Wolke

In the weekly IP business talk on LinkedIn the topic of the 17th of February was the IP strategy at Thyssenkrupp. The talk started with an introduction of a case study example from the stair lift business of Thyssenkrupp, which is also part of the IP ...

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The digital value chain, gamification and the role of IP

The value chain was first described by Michael Porter in his groundbreaking book “Competitive Advantage: creating and sustaining superior performance” (Porter, 1998). It describes the primary and support activities which are needed to create products ...

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CEIPI MIPLM 2020-21 starts with the module about IP strategy and business model protection

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

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The inverted firm, licensing programs and the changing role of IP

The way how companies generate value changed a lot during the last decade due to the power of the digital transformation and the emergence of digital platforms. Those platforms are driven by network effects, where each network partner creates value in ...

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Fleet management at Hilti – A case study on digital business model transformation and the role of IP

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

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Start of the worldwide Ambassador program in IP management

In November 2020, the worldwide ambassador program in IP management was launched by the IP Business Academy. The IP Business Academy gathers all academic IP management education at CEIPI and runs different communication platforms like a blog, a Linked ...

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IP management within the digital transformation: Case Study Project at the Center for International IP Studies (CEIPI / Strasbourg University)

The latest data from the European Patent Office (EPO) on patent activities within the fourth industrial revolution (4IR) shows the dramatic development with a global growth in IPFs of 1,400% since the year 2000 and a growth of 54% in the last three ye ...

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