Most IP experts have one thing in common: the calendar is full. Client work, deadlines, internal reviews, urgent questions that cannot wait. And somewhere between all of that, there is a quiet but persistent thought: “I’d like more freedom in how I wo ...

Technological innovation is often portrayed as a linear success story: a breakthrough invention, a clever business model, rapid market adoption, and long-term dominance. The reality, as explored in the third module of the Master for IP Law and Managem ...

Digital business development is no longer optional for IP experts. Yet for many patent attorneys, trademark professionals, and IP strategists, online visibility still feels like a cultural mismatch. “Marketing language” can sound loud, inflated, or od ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

Spend a moment observing how IP experts introduce themselves: online, at conferences, or in client meetings. Most presentations are anchored in what the profession recognises as legitimate: practice areas, jurisdictions, industries, roles, institution ...

In the recorded live interview with host Prof. Dr. Alexander Wurzer, Johannes Ernicke, Patent Attorney and Managing Director of patenza, took a differentiated look at how artificial intelligence is currently used in IP law firms and where its real, st ...

As innovation increasingly drives competitive advantage and corporate valuation, intellectual property (IP) has evolved from a legal checkbox into a strategic business imperative. Yet in many organisations, IP still remains siloed within IP legal team ...

In today’s innovation-driven economy, intellectual property (IP) professionals, whether patent attorneys, IP consultants, or in-house IP counsels, can no longer rely solely on deep technical or legal expertise to sustain and grow their careers. The ro ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For a long time, authority in expert fields was defined almost exclusively by knowledge. What you knew. How deep your expertise was. How precisely you could argue a case. In IP, this focus is deeply ingrained. And rightly so. Technical excellence and ...