The original 360° IP Strategy made a crucial distinction between identifying the need for IP and satisfying that need through concrete rights and measures. That distinction becomes even more important in digital business models. When value is created ...

What does it take to manage intellectual property as a business function rather than as a collection of legal rights? The 2025/26 Master of Intellectual Property Law and Management at CEIPI answered this across six modules, moving from strategy to val ...

Engineering biology is moving from scientific possibility into industrial decision making. Biological systems are increasingly designed, digitally modelled, experimentally automated and transferred into production environments. The strategic IP questi ...

The 4P concept remains highly relevant in platform markets, but each element must be reinterpreted. The USP is no longer a single product feature; it is a system of participation that creates value for users, partners, developers and other ecosystem a ...

Quantum technology is moving from scientific promise towards strategic infrastructure. As companies, governments and research institutions build hardware, algorithms, software platforms, communications systems and application portfolios, intellectual ...

Robotics and autonomous systems are developing from individual machines into integrated physical-intelligence systems. Modern robots combine mechanical components, sensors, actuators, embedded software, AI models, operational data, connectivity and sa ...

Quantum innovation rarely appears as one clearly defined invention. It often combines hardware, control systems, software, mathematical methods, protocols and enabling technologies. The central question is therefore not simply whether something can be ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

The original logic of the 360° IP strategy starts with a simple but demanding idea: IP must be designed from the customer benefit backwards. The question is not first “What have we invented?” or “What can we file?” The better question is: “What does t ...

For many IP experts, the idea that “good work should speak for itself” is not a naive belief. It comes from a professional culture built on precision, substance and responsibility. In intellectual property, credibility is earned through technical dept ...