Green technology is moving from a collection of individual products towards strategic infrastructure. Wind turbines, solar installations, batteries, heat pumps, electric vehicles and low-carbon buildings are increasingly connected through power electr ...

Photonics is no longer only a specialist field of lenses, lasers, optical sensors and laboratory equipment. Light-based technologies are becoming part of the industrial infrastructure behind artificial intelligence, data centres, semiconductor manufac ...

Many experts still treat online marketing as an occasional activity. They post after a conference, update their profile after a ranking, publish a short announcement when a new article goes live, and then disappear again for weeks or months. This is e ...

An important conference is more than a day of presentations, meetings and conversations over coffee. It is also a moment in which other participants begin to assess you digitally. After hearing you speak or meeting you in person, they may open your Li ...

The Unified Patent Court has moved rapidly from institutional experiment to an important venue for European patent litigation. Since opening in June 2023, it has created new possibilities for cross-border enforcement, central revocation, provisional m ...

Engineering biology is moving from scientific possibility into industrial decision-making, as biological systems are increasingly designed computationally, tested through automated experimentation and transferred into production environments. Companie ...

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For many IP experts, objectivity is part of professional integrity. Clients expect careful analysis, accurate risk assessments and conclusions grounded in legal and technical substance. This discipline is fundamental to credible advice. Yet the way ob ...

Every company that uses intellectual property strategically will eventually face conflict. A technology is licensed, a collaboration breaks down, a supplier continues using knowledge after a project has ended, a competitor enters a market with a produ ...

The original 360° IP Strategy ended by condensing its logic into ten success principles. Their message was clear: IP is a competitive instrument, it must be thought from the customer backwards, and it only creates value when it is integrated into mark ...