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How to develop a customer centric IP Strategy? 🎯 IP Management Pulse #14

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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How to make successful Content Marketing as an IP expert?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing Guides of the 🎯 IP Management Pulse Newsletter are providing you with best pract ...

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Superfakes: The New Level of Deception

The allure of luxury goods has never been stronger. From designer handbags to high-end sneakers, the desire to own prestigious brands permeates our culture. You have heard of counterfeit products before, but the so-called “superfakes” take deception t ...

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How to optimize your scope of patent protection? – Method Features in Apparatus Claims

IP-Managers in large international companies often find that the grant rates of their patents are significantly higher in their own jurisdiction than in other jurisdictions. One of the reasons for this effect is that the patent applications are drafte ...

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What is a customer journey for IP experts?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best pra ...

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WIPO Patent analytics serious game

Patents can be a vast source of information when looking to improve, e.g., research and development efforts, innovation insights, and intellectual property (IP) application. However, seeing as the amount of information available is often extensive, it ...

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Online Marketing for IP Experts – Interview with Robert Klinski

Background Question 1: We are currently seeing a continuously accelerating digital transformation in the IP system. Especially in dealing with the stakeholders of the IP system as well as in the relationship and communication between attorneys and cli ...

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AI in innovation, standardization, trademark enforcement, multidisciplinarity and IP, IP in MedTech: 🎯 IP Management Pulse #13

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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Putting the IAM function at the heart of corporate strategy: A review

The publication “Putting the IAM Function at the Heart of Corporate Strategy” by Mark Blaxill and Ralph Eckardt addresses the critical issue of integrating Intellectual Property (IP) management into the core of corporate strategy. The auth ...

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Maximizing Value: The Power of Diversifying Your IP Portfolio

Diversifying your intellectual property (IP) portfolio is crucial for strategic success, offering significant returns, risk reduction, and enhancing your business’s competitive edge. Exploring this strategy further unveils its numerous advantage ...

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