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Semiconductor equipment companies face a demanding IP management challenge: the functions that create competitive advantage can change while patent applications are still under examination. New equipment generations, tighter process requirements and a ...

One of the most difficult conversations I have when developing a positioning strategy often begins with a perfectly reasonable objection: “But we do much more than that.” It usually comes from experienced professionals who have spent years building th ...

How much knowledge should a quantum technology company share to help a partner adopt its technology? Who should control improvements developed together? And how can today’s agreement support tomorrow’s licensing opportunities? These decisions connect ...

A successful pilot project opens new opportunities for a cleantech company. It also creates new IP decisions. Potential partners want technical details, industrial deployment introduces further improvements, and competitors may hold rights relevant to ...

A licensing partner has launched a product, another is still preparing market entry, and a third reports sales below plan. Each agreement promises future income. Yet the management decision is different in every case. Should the IP owner provide suppo ...

How does technological potential become lasting industrial advantage? This question shaped the CTO Autumn Forum on 15 October 2026 in Ludwigsburg. It also provided the context for a particularly well-received contribution by Dr. Jörn Plettig: an appro ...

In specialist machinery, competitive advantage develops through the interaction of engineering, practical application and accumulated experience. A component modification, an improved operating procedure or a solution developed during a service interv ...

Digital MedTech connects medical knowledge, software and data analysis in products that can improve diagnosis, monitoring and treatment decisions. The underlying technologies develop rapidly, while clinical adoption and regulatory approval follow thei ...

A sustainable production process can create substantial value while delivering a product that looks much like its conventional equivalent. The advantage may lie in lower costs, better yields, different feedstocks or more efficient resource use. For th ...