Corporate University
Cooperation between the CEIPI at the University of Strasbourg and the German Institute for Invention (DIE)
The knowledge
Knowledge about patent and IP law alone does not make you a valuable advisor for clients. IP is increasingly becoming an economic success factor for companies. Patent attorneys and trademark attorneys are also expected to have an understanding of economic relationships and business decisions.
With a corporate university for your associates, you can develop your law firm into an even more attractive employer brand in the “war for talents”.
You increase the loyalty of your young lawyers to the law firm. You also show economic competence towards your clients and are the contact person for questions of IP management, such as the integration of IP into the corporate strategy, IP valuation and the integration of IP into innovation management.
Benefit from the many advantages offered by the oldest and largest IP management university program. Outstanding lecturers from the best universities across Europe and excellent practical experts bring their knowledge and experience to teaching at the CEIPI. A modular course over four years leads to further qualification alongside work, which binds and develops the best.
Training
The training includes a two-year University Diploma in IP Business Administration and a two-year Masters program in IP Law and Management (MIPLM). It is taught fully in English. The training is ideal for high potentials who represent the face of the law firm in the client relationship. The degree is a Master II, an LLM equivalent. Particularly excellent participants are eligible for a doctorate as part of the Graduate School.
The participants enjoy an established and internationally recognized university education in IP management of the highest quality. You will complete six semesters via a modern, online learning platform with regular direct contact with lecturers. The training includes six one-week presence modules at the end of the course at the CEIPI of the University of Strasbourg. Leading technology companies, patent offices and law firms around the world trust CEIPI IP management training since 2007.
Participants of the Corporate University acquire valuable legal and management knowledge in an interdisciplinary, international environment, from the basics to real practical case studies with companies. Separate, protected online environments will be created for the Corporate University, which are only accessible to the law firm’s participants. After studying IP management at the Corporate University, graduates become part of an internationally established alumni network.
The partner law firms
The partner law firms of the Corporate University are sponsoring members of the Graduate School of the Rudolf-Diesel-Medal, the oldest German innovation award. Through the mentoring program at the Graduate School and the Rudolf-Diesel-Medal Board of Trustees, the training in the excellence groups and fellowship programs is anchored in the industry. The partners of the Corporate University benefit from the research at CEIPI, such as the cooperation with the European Patent Office on the patenting of artificial intelligence, the protection of digital business models and customer experience in a digital context, as well as on issues of standard-compliant IP management.
The Research Training Group for the Rudolf-Diesel-Medal
The research training group for the Rudolf-Diesel-Medal is the interface between science and business. It is used for the rapid transfer of the latest findings to the partners of the Corporate University and processes questions from the companies. The graduate school sees itself as an open organization that understands the challenges of the economy and contributes to the further development of IP management with scientifically sound solutions.
You can find the graduate college for the diesel medal at:
https://ipbusinessacademy.org/graduate-school
You can find more information about the work of the degree program at: www.ipbusinessacademy.org.
Comments on the IP management training at the CEIPI in Strasbourg
Participants from different industries (excerpt):
- 3M Europe
- FIG
- AgfaGraphics
- Air Liquide
- airbus
- Akzo Nobel
- BASF
- B. Braun
- Boehringer Ingelheim Pharma
- Bosch
- British Telecom
- Clyde Bergemann Power Group
- Danisco Dupont
- DSM
- Fresenius Medical Care
- Groupe Danone
- Jenoptik
- Kenwood
- Nestec
- Novartis
- Philips
- Pilkington
- PSA Peugeot Citroen
- Rittal
- Sanofi / Aventis
- SAP
- Schlumberger
- Siemens
- ST-Ericsson
- Tarkett
- Total
- UBS
- Unilever
The professors in the IP management training at CEIPI come from:
- University of Strasbourg, BETA Bureau of Theoretical and Applied Economics
- University of Geneva,
- University of Nottingham
- School of Law, Queen Mary, University of London
- Faculty of Law, University of Cambridge
- CERNA, Ècole des mines de Paris
- University of Maastricht
- University of Bayreuth
- University of Constance
- University of Copenhagen
- University of Amsterdam
- University of Bruxelles Solvay business School
Structure of the training in the corporate university
The institutional anchoring of the Graduate School of the Rudolf-Diesel-Medal at the Rudolf-Diesel Board of Trustees, its Dean’s and the mentoring program at the German Institute for Invention , as well as the IP Management research area at the Center for International Intellectual Property Studies (CEIPI) at the University Strasbourg, in the European Intellectual Property Institutes Network (EIPIN) and the I³PM ensure the high quality of the academic work.
Three years of academic training take place in one of the most modern online learning platforms in the world, at the University of Strasbourg at CEIPI. With continuous supervision and support, eight university certificates are acquired in four semesters alongside work.
The lecture time of a certificate course corresponds to ten teaching units of 1.5 hours each. In addition to the educational films, the participants receive teaching material for self-study, tutorials, collaborative exchange, feedback and continuous monitoring of the learning progress. Four certificate courses are completed in one academic year, which corresponds to around 60 hours of teaching or 1.5 hours of teaching and study work per week during the semester. At the end of the training, there are six one-week face-to-face events at the CEIPI in Strasbourg to train practical work skills and the concrete application of knowledge in practical case studies and to deepen the knowledge learned.
First academic year
Online certificate courses for the 1st and 2nd semesters
Second academic year
Online certificate courses for the 3rd and 4th semester
Third academic year
Case study work of the 5th and 6th semester as part of the Master for Intellectual Property Law and Management (MIPLM)
INDUSTRIAL CASE STUDY
CLAAS
Digital revolution in agriculture
INDUSTRIAL CASE STUDY
Rittal
Smart factory showcase for Industry 4.0
INDUSTRIAL CASE STUDY
VORWERK Thermomix (I)
Strategy Development
VORWERK Thermomix (II)
Organizational implementation of a patent strategy
VORWERK Thermomix (III)
Exclusivity monitoring: controlling the effectiveness of the IP strategy
INDUSTRIAL CASE STUDY
HILTI
Business model transformation to adapt to the digitization in the construction industry
Fourth academic year
Six one-week face-to-face events at the CEIPI in Strasbourg as part of the Master for Intellectual Property Law and Management (MIPLM). In the six modules, the theoretical content of the certificate courses is deepened and applied to specific practical cases from various branches and industries.
Module 1
ADVANCED STRATEGY DEVELOPMENT
Strategy is about winning in IP-based business. It comprises the know-how and know-why about the role of IP for sustained competitive advantages. This requires an understanding for the legal basis of IP as well as its interaction with strategic concepts.
The module includes the following topics:
Strategies and Markets
- The concept of strategy
- Tools for strategy development
- Industry analysis
- Firm resources and core competencies
Development of IP-based Strategies
- IP in the concept of strategy
- IP strategy development
- IP and competition analysis
Legal
- General principles of IPR
- Patent law • Trademark law
- Copyright law
- Design law
- Unfair competition law
Module 2
DECISIONS
The second module teaches the essence of decision making in IP-based business. For this, comprehensive skills in patent and brand valuation are required and it involves considerations of the decision environment such as legal aspects and accounting standards.
The module includes the following topics:
Decision
- Decision theory
- Game theory
Accounting and Controlling
- Accounting standards
- Intangible assets in accounting
- Intangible assets in controlling
Valuation and Economic Analysis
- Patent valuation
- Brand valuation
- IP due diligence
- Economic analysis of IP
Legal
- IP and international private law
- Legal aspects of patent valuation
- Competition law
Module 3
IMPLEMENTATION AND PROCESS MANAGEMENT
Implementation relates to the integration of IP and innovation to maximize return on investment. Thus, the module teaches participants how to systematically align innovation management to the management of IP.
The module includes the following topics:
Innovation Management
- Dynamics of technological innovation
- Patent information in the innovation process
- IP management in R&D collaborations
Operational IP Management
- Filing strategies
- Monitoring Legal
- Geographical indications
- Alternative dispute resolution mechanisms
- Trade secrets and technology transfer
Module 4
ORGANIZATION
Organization in a business context involves the design of organizational structures. In relation to IP management this requires legal knowledge, including international IP law, contract law and taxation. Accordingly, this module focuses on legal and economic aspects related to the organization of IP management.
The module includes the following topics:
Organization
- Business organization
- IP management organization
- IP outsourcing
- Transfer pricing
Institutional Economics
- Property rights theory
- Transaction cost theory
- Agency theory
Legal
- Contract Law
- Licensing agreements
- International IP law
- IP taxation
- International trade and commercial law
Module 5
LEADERSHIP AND STRATEGY CONTROLLING
The interdisciplinary and cross-functional nature of IP management requires new ways of leadership. Thus, new responsibilities require new processes and incentive schemes. This module will teach participants basic concepts for leading such change.
The module includes the following topics:
Leadership
- motivation
- delegation
- Human Resource Management (HRM)
Optimization and Control
- IP process optimization
- Management control systems
Legal
- IP enforcement
- Trademark strategies
- Trade secrets and technology transfer
Module 6
IP AND BUSINESS DEVELOPMENT
The management of IP requires an understanding of business models and the industrial setting of the company. Accordingly, this module will teach how IP can be integrated into business models as well as its role for business development.
The module includes the following topics:
Business development
- Business models
- entrepreneurship
- Open innovation
- Change management
IP-based business
- IP business models
- IP management and industry specifics
- IP finance
Research projects in IP management at the Graduate School
Excellence groups digital patents and IPR comliance
BU Guangtao
Standardization on Intellectual Property Rights Management in era of worldwide legislative harmonization and of disruptive technogoly innovation
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