Why Digitalization Needs Value-Driven Intellectual Property Strategies Link for the past live talk: https://www.linkedin.com/events/6759453129634304000/

The impact of digitalization on trademarks in Europe What is the role of trademark protection for a business and how can trademarks be used to create a competitive advantage in the market? How can trademarks be used most effectively by SMEs in Europe? What is the influence of digitalization on the use of trademarks? Can ...

Dr. Stephan Wolke, CEO of thyssenkrupp Intellectual Property GmbH will first give a lecture on: how to create effective IP coverage for businesses efficiently, how to use IP to defend your business and how to protect the digital transformation of your business. Then he will have a discussion with Professor Wurzer. Please follow through the ...