Marketing and business development for law firms through awareness building an IP knowledge for your industry partners
– we make it easy: With the IPBA® Content Portal
The importance of IP is growing for companies, especially in the digital transformation, but the motivation of employees to deal with IP remains very low.
Law firms and patent attorneys are seen as knowledge and trust centers for all intellectual property matters. The need for knowledge transfer and IP management related content is increasing, especially in industry. However developing and providing content is time-consuming and often less remunerated than individual problem solving for clients. The IPBA® Content Portal makes it possible for law firms to address expertise and provides content 24/7 for all relevant departments of industry clients.
With the IPBA® Content Portal the law firm can strengthen the client relationship in the digital transformation. It presents itself as a source for high quality information and learns about the clients needs.