Certified University Course IP for SME and Startups

Excerpt from the curriculum (academic year 2024/2025):

Key Learning Targets:

• Understanding the concept of IP and its vital business impact
• Understanding the usage of IP as a commercial business asset
• Understanding the opportunities and risks arising from IP

Content

• Part 1: IP Framework
  • Chapter 1: Support Services and Infrastructure in Europe
  • Chapter 2: International Regime of Intellectual Property Laws and its Importance in Trade
  • Chapter 3: IP and Innovation
  • Chapter 4: IP and the currency of creativity: Thresholds for IP
  • Chapter 5: IP and stakeholder management
  • Chapter 6: Usage of patent information
  • Chapter 7: Resources and quality standards of IP management
• Part 2: IP Basics
  • Chapter 1: Protection of technical inventions and innovation
  • Chapter 2: Protection of product designs
  • Chapter 3: Protection of company’s name and brand
  • Chapter 4: Trade secrets
  • Chapter 5: Copyrights and the Internet
  • Chapter 6: How to create IP: IP Design
• Part 3: IP Strategy
  • Chapter 1: IP in business models
  • Chapter 2: IP and market reputation
  • Chapter 3: IP for market access
  • Chapter 4: Role of IP in different industries
  • Chapter 5: Overview on IP risks
  • Chapter 6: IP in collaborations
• Part 4: IP Based Exclusivity
  • Chapter 1: IPR for products and services
  • Chapter 2: IP and competition
  • Chapter 3: How to protect and communicate customer benefits: 4P methodology
  • Chapter 4: Market communication: Trademarks and Brands
  • Chapter 5: IP and product life cycles
  • Chapter 6: IP portfolio building
• Part 5: IP in Funding and Investment
  • Chapter 1: Intangible values and intellectual property
  • Chapter 2: IP and cost management
  • Chapter 3: IP controlling
  • Chapter 4: IP in collaborations
  • Chapter 5: IP-based Technology transfer
  • Chapter 6: Creating licensing income
• Part 6: IP in Commercialization and monetization
  • Chapter 1: Entering foreign markets
  • Chapter 2: IP and e-commerce
  • Chapter 3: Communication with IP: Using ®, ©, ™, and patent pending
  • Chapter 4: Growth and Scaling with IP
  • Chapter 5: Licensing as a business strategy
  • Chapter 6: Branding, Marketing, Advertising, Packaging, Franchising
• Part 7: IP as an Asset
  • Chapter 1: Tangible and intangible assets
  • Chapter 2: IP valuation
  • Chapter 3: IP licensing
  • Chapter 4: License Valuation
  • Chapter 5: IP in M&A transactions
  • Chapter 6: IP assignment agreements
• Part 8: IP Rights acquisition and enforcement
  • Chapter 1: Identification, creation and capturing of IP
  • Chapter 2: From unwilling disclosure to visibility
  • Chapter 3: The concept of infringement
  • Chapter 4: Identification of infringement and enforcement of IPR
  • Chapter 5: International and global IPR enforcement
  • Chapter 6: Non-disclosure agreements
  • Chapter 7: Formal vs. informal protection methods
• Part 9: IP Risk Management
  • Chapter 1: IP risk metadata
  • Chapter 2: The sources of IP risk
  • Chapter 3: IP risk heatmap
  • Chapter 4: The standard for IP risk management
  • Chapter 5: IP risk management and related metrics
  • Chapter 6: The psychology of IP risk and IP risk management
• Part 10: The Startup Perspective
  • Chapter 1: IP, Universities and Technology Transfer Centers
  • Chapter 2: IP management for startups
  • Chapter 3: IP for multinational corporations
  • Chapter 4: IP in company founding
  • Chapter 5: Trademark protection of business names, brand names, domain names
  • Chapter 6: Controlling and Safeguarding Intellectual Property from Employees and Others