Certified University Course IP Portfolio Management and Controlling

Excerpt from the curriculum (academic year 2022/2023):

Key Learning Targets:

• Understanding the development and business application of IP portfolios
• Understanding the business impact of IP portfolios
• Understanding the concept of management control systems
• Understanding intangible and IP management control systems
• Understanding the logic of strategy maps and balanced scorecards for IP management

Content

• Part 1: Introduction to IP portfolio management
  • Chapter 1: Case study: Startups and IP portfolios
  • Chapter 2: Definitions
  • Chapter 3: Quality of patent portfolios
  • Chapter 4: What is the right mix for an IP portfolio?

• Chapter 5: Time and risk
• Chapter 6: Geography lessons for IP portfolios
• Chapter 7: Budgetary considerations
• Part 2: Developing IP portfolios
  • Chapter 1: Plans vs reality and chaos

• Chapter 2: From business goals to an IP portfolio
• Chapter 3: Where does IP come from?
• Chapter 4: Where to start?
• Chapter 5: Next steps
• Part 3: IP processes and portfolio management
  • Chapter 1: Introduction to decision making
  • Chapter 2: IP Portfolio development and maintenance

• • Chapter 3: Decision Processes
• Part 4: Analyzing IP portfolios
  • Chapter 1: IP Portfolio concepts
  • Chapter 2: Development of Portfolio Analysis
• Part 5: Management Control Systems
  • Chapter 1: Introduction to management control systems
  • Chapter 2: IP controlling
  • Chapter 3: Exercise
• Part 6: Business orientation of IP portfolios
  • Chapter 1: Industries and markets
  • Chapter 2: IP in industry analysis
  • Chapter 3: Resource-Based View
  • Chapter 4: Exercise
• Part 7: Digital business orientation of IP portfolios
  • Chapter 1: Generic IP Strategies
  • Chapter 2: Exercise
  • Chapter 3: Business models and IP portfolios
  • Chapter 4: Business planning
  • Chapter 5: Exercise