Certified University Course IP Valuation II

Excerpt from the curriculum (academic year 2022/2023):

Key Learning Targets:

• Understanding the methods and tools which are available for valuation purposes
• Understanding the concepts of uncertainty and risk and having practical solutions at hand to perform valuations
• Understanding patent and trademark valuation
• Understanding the role of IP within tax and corporate financing issues

Content

• Part 1: Patent Valuation
  • Chapter 1: Present value determination – time value of money
  • Chapter 2: Valuation methods for patent valuation
  • Chapter 3: Information sources & modelling of royalty rates
• Part 2: Risk and information analysis
  • Chapter 1: Risk factors and value
  • Chapter 2: Incremental value creation
  • Chapter 3: Rating, ranking & scoring
• Part 3: Portfolio valuation
  • Chapter 1: Intangible valuation
  • Chapter 2: Indicators and determinants
  • Chapter 3: Application of indicators
• Part 4: Technology transfer and license valuation
  • Chapter 1: Market for IP
  • Chapter 2: Market for IP and Industry Standards
• Part 5: Licensing
  • Chapter 1: What is licensing? – The first steps
  • Chapter 2: Grants and obligations
  • Chapter 3: Licensing negotiations and payment structures
  • Chapter 4: Licensing and competition
  • Chapter 5: Infringement
  • Chapter 6: Providing infringement and defense strategies
• Part 6: Brand valuation
  • Chapter 1: Relevance of Brands
  • Chapter 2: Brand valuation basics

• Part 7: Intellectual capital
  • Chapter 1: Introdution to Intellectual Capital
  • Chapter 2: Managing Intellectual Capital
  • Chapter 3: Applied Knowledge Management
  • Chapter 4: Intellectual Capital Valuation
  • Chapter 5: Using your Intellectual Capital
  • Chapter 6: Intellectual Capital Accounting