The impact of digitalization on trademarks in Europe What is the role of trademark protection for a business and how can trademarks be used to create a competitive advantage in the market? How can trademarks be used most effectively by SMEs in Europe? What is the influence of digitalization on the use of trademarks? Can ...
Dr. Stephan Wolke, CEO of thyssenkrupp Intellectual Property GmbH will first give a lecture on: how to create effective IP coverage for businesses efficiently, how to use IP to defend your business and how to protect the digital transformation of your business. Then he will have a discussion with Professor Wurzer. Please follow through the ...
In telecommunication the number of patents which are declared standard essential rise with any new generation from GSM to 5G. This leads to increased complexity and relevance of SEPs. How can companies react to the increasing complexity and infringement risks? The talk will also focus on the differences in the treatment of IP in Europe ...
Leadership is becoming an increasingly important topics in IP management due to the complexity of the modern digital world. Also, the introduction of new digital working styles and management techniques like agile project management, which was adopted from software development, makes a new type of leadership a necessity. Therefore, the talk will address the digital ...
After 12 years, the new Chinese Patent Law is about to come into effect and detailed rules are being formulated. This raises important questions which will be addressed in the talk such as, how it can contribute to the increasingly better IP enforcement in China and what is the role of the government in the ...
The IP business talk revolves around the question, why entrepreneurs should care about IP management. Especially, what is the importance of IP in the early stage phase of ventures? It will also be discussed, what the problems are that entrepreneurs are facing practically regarding IP strategy? This discussion is based on the empirical findings documented ...
This IP business talk revolves around questions of IP risk and IP risk management. Risk is always a tricky issue and this is not different for IP management. Knowing your risks gives you a better position to make strategic decisions compared to complete uncertainty. Therefore, it is vital for each company to assess their IP ...
This IP business talk aims at the questions how to raise awareness of IP in SMEs and how to license out public research. Questions are: Why is it important for SMEs to acquire IP rights especially patents and how to “democratize IP”? How to make decision-makers and inventors at SMEs aware of the value of ...
This IP business talk aims at the questions how to improve Quality Management in IP. Questions: Which role will Quality in IP Management play in the future for companies? What is the role of quality audits in IP similar to other company functions? How can it improve IP management? How can the implementation of standards ...
The IP-Management series at CEIPI gives insight into the state of discussion to all current topics of IP-Management. It shows the current status of IP-Management with example case studies from the European industry and makes the connection to the established management theories. Every two months, different IP-Management topics are presented and discussed. #Intellectualproperty is becoming increasingly ...
China grew through the last decades not only to one of the biggest economies worldwide, but is also with more than 1 billion people one of the biggest markets. This made it very attractive for European Start-ups and SMEs to enter the Chinese market. With this growth also the role of IP became more and ...
The topic of the IP business talk with Bastian Best is his experience of founding a patent law firm and the interesting developments in digital patents. Questions are: - What are the trends and chances in patenting digital and software solutions? - What is important to look for in the development of patent portfolios, when ...
