Certified University Course IP in the Industry 4.0

Excerpt from the curriculum (academic year 2022/2023):

Key Learning Targets:

• Understanding the disruptive power of the digital transformation
• Understanding the logic and construction of digital business models, platforms and eco-systems
• Understanding the role of IP within digital business models, customer journeys and value-added architecture
• Understanding the application of digital patents to protect digital business models
• Understanding the taxonomy of digital invention principles and claim structures of digital patents

Content

• Part 1: Dynamics of digital transformation
  • Chapter 1: Evolution of the knowledge and service economy
  • Chapter 2: Technologies of the digital transformation
  • Chapter 3: The three diving forces: Moore’s, Nielsen’s and Metcalfe’s Law
  • Chapter 4: Network economy
  • Chapter 5: Digital product development
  • Summary Video Part 1
    read lecture notes example
• Part 2: Digital business models
  • Chapter 1: How digital transformation is changing business models
  • Chapter 2: Digital business vs. e-business
  • Chapter 3: Elements of digital business models
  • Chapter 4: Types of business models for digital disruption

• • Chapter 5: Customer Experience
  • Summary Video Part 2
• Part 3: Digital Eco-Systems
  • Chapter 1: Definition and constituents of digital business eco-systems
  • Chapter 2: Digital platforms
  • Chapter 3: Digital value chains
  • Chapter 4: Curation and governance of platforms
  • Chapter 5: Competition and eco-systems
  • Summary Video Part 3

• Part 4: Evolution of digital transformation in industries
  • Chapter 1: From machines to eco-systems
  • Chapter 2: From features to customer benefit
  • Chapter 3: From products to services
  • Chapter 4: From niche player to orchestrator
  • Chapter 5: From transactions to relationships
  • Summary Video Part 4
    read lecture notes example

• Part 5: Developing IP strategies for digital business models
  • Chapter 1: Role of IP in the digital transformation
  • Chapter 2: 360° IP strategy for digital business models
  • Chapter 3: IP function deployment
  • Chapter 4: IP along customer journeys
  • Chapter 5: IP in value adding architectures
  • Summary Video Part 5
• Part 6: IP design for generating protected business models
  • Chapter 1: Introduction to IP design
  • Chapter 2: IP design to create synthetic inventions
  • Chapter 3: From technologies to business models
  • Chapter 4: Digital patent impacts in business models

• • Chapter 5: Taxonomy of inventing principles for digital patents
  • Chapter 6: IP design process
  • Summary Video Part 6