Certified University Course Integrated IP and Innovation Management

Excerpt from the curriculum (academic year 2022/2023):

Key Learning Targets:

• Understanding the impact and different types of innovation and related management implications
• Understanding the process of technology diffusion and change
• Understanding the emergence of dominant designs and their impact on industries
• Understanding process organization and optimization
• Understanding the integration of IP within the innovation process and innovation landscaping

Content

• Part 1: Defining innovation
  • Chapter 1: Why innovation matters
  • Chapter 2: Innovation process
  • Chapter 3: Types of innovation
  • Chapter 4: Innovation horizons
  • Chapter 5: Structure of innovation
  • Summary Video Part 1
• Part 2: Technology diffusion and disruption
  • Chapter 1: Diffusion types – where does innovation start and end

• • Chapter 2: The s-curve concept
  • Chapter 3: The innovator’s dilemma – disruptive technologies
  • Chapter 4: Principles of disruptive technologies
  • Chapter 5: Predicting technology change
  • Summary Video Part 2

• Part 3: Dominant design or what is a product
  • Chapter 1: What is a product?
  • Chapter 2: Product life cycle and marketing mix
  • Chapter 3: Dominant design

• • Chapter 4: Standards and format wars
  • Chapter 5: Value of standards
  • Chapter 6: Digitalization of services and products
  • Summary Video Part 3

• Part 4: Management of technological innovation
  • Chapter 1: R&D, technology and innovation management
  • Chapter 2: Timing of entry strategies
  • Chapter 3: Should I lead or follow?
  • Chapter 4: Product management
  • Chapter 5: The innovation funnel
  • Summary Video Part 4
    read lecture notes example
• Part 5: Process management
  • • Chapter 1: Introduction to process management
    • Chapter 2: The lifecycle of business process management
    • Chapter 3: Process maps and process landscapes
    • Chapter 4: IP process maps
    • Chapter 5: Process documentation and description
    • Chapter 6: Performance management and improvement
    • Summary Video Part 5
  read lecture notes example

• Part 6: Stage-gate process and the integration of IP
  • Chapter 1: Structure of stage-gate-process systems
  • Chapter 2: Ideation and scoping
  • Chapter 3: Business case building
  • Chapter 4: Development, testing and validation
  • Chapter 5: Marketing, launch and post launch review
  • Chapter 6: Integration of IP
  • Summary Video Part 6
    read lecture notes example
• Part 7: IP road mapping and IP design
  • Chapter 1: Introduction to road mapping and scenario thinking
  • Chapter 2: Support tools for road mapping
  • Chapter 3: SAILS methodology, IoT and cyber physical systems
  • Chapter 4: Introduction to IP design
  • Chapter 5: Tools and application of IP design
  • Summary Video Part 7