Certified University Course Integrated IP and Innovation Management
Excerpt from the curriculum:
Extent: 10 lectures (parts) á 1,5 h; ca. 60 tutorials/chapters á ca. 15 min.
Key Learning Targets:
- Understanding the impact and different types of innovation and related management implications
- Understanding the process of technology diffusion and change
- Understanding the emergence of dominant designs and their impact on industries
- Understanding process organization and optimization
- Understanding the integration of IP within the innovation process and innovation landscaping
Content
- Part 1 Defining innovation, types of innovation
- Chapter 1: Why innovation matters
- Chapter 2: Innovation process
- Chapter 3: Types of Innovation
- Chapter 4: Innovation horizons – from incremental to disruptive
- Chapter 5: Structure of innovations – from modular to architectural
- Chapter 6: Summary – Learnings for managing technological innovation
- Part 2 Technology diffusion and disruption
- Chapter 1: Diffusion types – where does innovation starts and ends?
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- Chapter 2: The s-curve concept
- Chapter 3: The innovators dilemma – disruptive technologies
- Chapter 4: Principles of disruptive technologies
- Chapter 5: Predicting technology change
- Part 3 Dominant design or what is a product?
- Chapter 1: What is a product?
- Chapter 2: Product life cycle and marketing mix
- Chapter 3: Dominant design
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- Chapter 4: Standards and format wars
- Chapter 5: Value of standards
- Chapter 6: Digitalization of services and products
- Part 4 Management of technological innovation
- Chapter 1: R&D-, technology and innovation management
- Chapter 2: Timing of Entry strategies
- Chapter 3: Should I lead or follow?
- Chapter 4: Product management
- Chapter 5: The innovation funnel
- Part 5 Process management
- Chapter 1: Introduction to process management
- Chapter 2: The lifecycle of business process management
- Chapter 3: Process maps and process landscapes
- Chapter 4: IP process maps
- Chapter 5: Process documentation and description
- Chapter 6: Performance management and improvement
- Part 6 Stage-gate process and the integration of IP
- Chapter 1: Structure of stage-gate-process systems
- Chapter 2: Ideation and scoping
- Chapter 3: Business case building
- Chapter 4: Development, testing and validation
- Chapter 5: Marketing, launch and post launch review
- Chapter 6: Integration of IP
- Part 7 IP road mapping and IP design
- Chapter 1: Introduction to road mapping and scenario thinking
- Chapter 2: Support tools for road mapping
- Chapter 3: SAILS methodology, IoT and cyber physical systems
- Chapter 4: Introduction to IP design
- Chapter 5: Example – IP design for individual car parking
- Part 8 Legal : IP Finance
- Chapter 1: IP and Standards
- Chapter 2: IP as an asset
- Chapter 3: IP and Monetization
- Chapter 4: Securitization of IP Rights
- Chapter 5: Collateralization of IP Rights
- Chapter 6: IP and Funds
- Part 9 Legal : IP Exchange
- Chapter 1 : Patent Pools
- Chapter 2 : IP and Value Creation
- Chapter 3 : IP and Contracts
- Chapter 4 : Licensing Strategies
- Chapter 5 : Transfer Pricing
- Chapter 6 : IP and Tax Law
- Part 10 Legal : IP Rights and Filing Strategies
- Chapter 1 : Patents Filing Strategies & Case Law
- Chapter 2 : Trademark Filing Strategies & Case Law
- Chapter 3 : Designs Filing Strategies & Case Law
- Chapter 4 : Collective Rights Management
- Chapter 5 : Proceedings before the EPO
- Chapter 6 : Proceedings before the EUIPO