Certified University Course Integrated IP and Innovation Management

Excerpt from the curriculum:

Extent: 10 lectures (parts) á 1,5 h; ca. 60 tutorials/chapters á ca. 15 min.

Key Learning Targets:

• Understanding the impact and different types of innovation and related management implications
• Understanding the process of technology diffusion and change
• Understanding the emergence of dominant designs and their impact on industries
• Understanding process organization and optimization
• Understanding the integration of IP within the innovation process and innovation landscaping

Content

• Part 1 Defining innovation, types of innovation
  • Chapter 1: Why innovation matters
  • Chapter 2: Innovation process
  • Chapter 3: Types of Innovation
  • Chapter 4: Innovation horizons – from incremental to disruptive
  • Chapter 5: Structure of innovations – from modular to architectural
  • Chapter 6: Summary – Learnings for managing technological innovation
• Part 2 Technology diffusion and disruption
  • Chapter 1: Diffusion types – where does innovation starts and ends?

• • Chapter 2: The s-curve concept
  • Chapter 3: The innovators dilemma – disruptive technologies
  • Chapter 4: Principles of disruptive technologies
  • Chapter 5: Predicting technology change

• Part 3 Dominant design or what is a product?
  • Chapter 1: What is a product?
  • Chapter 2: Product life cycle and marketing mix
  • Chapter 3: Dominant design

• • Chapter 4: Standards and format wars
  • Chapter 5: Value of standards
  • Chapter 6: Digitalization of services and products

• Part 4 Management of technological innovation
  • Chapter 1: R&D-, technology and innovation management
  • Chapter 2: Timing of Entry strategies
  • Chapter 3: Should I lead or follow?
  • Chapter 4: Product management
  • Chapter 5: The innovation funnel
    read lecture notes example
• Part 5 Process management
  • Chapter 1: Introduction to process management
  • Chapter 2: The lifecycle of business process management
  • Chapter 3: Process maps and process landscapes
  • Chapter 4: IP process maps
  • Chapter 5: Process documentation and description
  • Chapter 6: Performance management and improvement

• Part 6 Stage-gate process and the integration of IP
  • Chapter 1: Structure of stage-gate-process systems
  • Chapter 2: Ideation and scoping
  • Chapter 3: Business case building
  • Chapter 4: Development, testing and validation
  • Chapter 5: Marketing, launch and post launch review
  • Chapter 6: Integration of IP
    read lecture notes example
• Part 7 IP road mapping and IP design
  • Chapter 1: Introduction to road mapping and scenario thinking
  • Chapter 2: Support tools for road mapping
  • Chapter 3: SAILS methodology, IoT and cyber physical systems
  • Chapter 4: Introduction to IP design
  • Chapter 5: Example – IP design for individual car parking

• Part 8 Legal : IP Finance
  • Chapter 1: IP and Standards
  • Chapter 2: IP as an asset
  • Chapter 3: IP and Monetization
  • Chapter 4: Securitization of IP Rights
  • Chapter 5: Collateralization of IP Rights
  • Chapter 6: IP and Funds
• Part 9 Legal : IP Exchange
  • Chapter 1 : Patent Pools
  • Chapter 2 : IP and Value Creation
  • Chapter 3 : IP and Contracts
  • Chapter 4 : Licensing Strategies
  • Chapter 5 : Transfer Pricing
  • Chapter 6 : IP and Tax Law
• Part 10 Legal : IP Rights and Filing Strategies
  • Chapter 1 : Patents Filing Strategies & Case Law
  • Chapter 2 : Trademark Filing Strategies & Case Law
  • Chapter 3 : Designs Filing Strategies & Case Law
  • Chapter 4 : Collective Rights Management
  • Chapter 5 : Proceedings before the EPO
  • Chapter 6 : Proceedings before the EUIPO