Excerpt from the curriculum:

Extent: 10 lectures (parts) á 1,5 h; ca. 60 tutorials/chapters á ca. 15 min.

Key Learning Targets:

  • Understanding the impact and different types of innovation and related management implications
  • Understanding the process of technology diffusion and change
  • Understanding the emergence of dominant designs and their impact on industries
  • Understanding process organization and optimization
  • Understanding the integration of IP within the innovation process and innovation landscaping

Content

  • Part 1 Defining innovation, types of innovation
    • Chapter 1: Why innovation matters
    • Chapter 2: Innovation process
    • Chapter 3: Types of Innovation
    • Chapter 4: Innovation horizons – from incremental to disruptive
    • Chapter 5: Structure of innovations – from modular to architectural
    • Chapter 6: Summary – Learnings for managing technological innovation
  • Part 2 Technology diffusion and disruption
    • Chapter 1: Diffusion types – where does innovation starts and ends?

    • Chapter 2: The s-curve concept
    • Chapter 3: The innovators dilemma – disruptive technologies
    • Chapter 4: Principles of disruptive technologies
    • Chapter 5: Predicting technology change
  • Part 3 Dominant design or what is a product?
    • Chapter 1: What is a product?
    • Chapter 2: Product life cycle and marketing mix
    • Chapter 3: Dominant design

    • Chapter 4: Standards and format wars
    • Chapter 5: Value of standards
    • Chapter 6: Digitalization of services and products
  • Part 4 Management of technological innovation
    • Chapter 1: R&D-, technology and innovation management
    • Chapter 2: Timing of Entry strategies
    • Chapter 3: Should I lead or follow?
    • Chapter 4: Product management
    • Chapter 5: The innovation funnel
  • Part 5 Process management
    • Chapter 1: Introduction to process management
    • Chapter 2: The lifecycle of business process management
    • Chapter 3: Process maps and process landscapes
    • Chapter 4: IP process maps
    • Chapter 5: Process documentation and description
    • Chapter 6: Performance management and improvement

  • Part 6 Stage-gate process and the integration of IP
    • Chapter 1: Structure of stage-gate-process systems
    • Chapter 2: Ideation and scoping
    • Chapter 3: Business case building
    • Chapter 4: Development, testing and validation
    • Chapter 5: Marketing, launch and post launch review
    • Chapter 6: Integration of IP
  • Part 7 IP road mapping and IP design
    • Chapter 1: Introduction to road mapping and scenario thinking
    • Chapter 2: Support tools for road mapping
    • Chapter 3: SAILS methodology, IoT and cyber physical systems
    • Chapter 4: Introduction to IP design
    • Chapter 5: Example – IP design for individual car parking

  • Part 8 Legal : IP Finance
    • Chapter 1: IP and Standards
    • Chapter 2: IP as an asset
    • Chapter 3: IP and Monetization
    • Chapter 4: Securitization of IP Rights
    • Chapter 5: Collateralization of IP Rights
    • Chapter 6: IP and Funds
  • Part 9 Legal : IP Exchange
    • Chapter 1 : Patent Pools
    • Chapter 2 : IP and Value Creation
    • Chapter 3 : IP and Contracts
    • Chapter 4 : Licensing Strategies
    • Chapter 5 : Transfer Pricing
    • Chapter 6 : IP and Tax Law
  • Part 10 Legal : IP Rights and Filing Strategies
    • Chapter 1 : Patents Filing Strategies & Case Law
    • Chapter 2 : Trademark Filing Strategies & Case Law
    • Chapter 3 : Designs Filing Strategies & Case Law
    • Chapter 4 : Collective Rights Management
    • Chapter 5 : Proceedings before the EPO
    • Chapter 6 : Proceedings before the EUIPO

 

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