Excerpt from the curriculum (academic year 2022/2023):

Key Learning Targets:

  • Understanding the impact and different types of innovation and related management implications
  • Understanding the process of technology diffusion and change
  • Understanding the emergence of dominant designs and their impact on industries
  • Understanding process organization and optimization
  • Understanding the integration of IP within the innovation process and innovation landscaping

Content

  • Part 1: Defining innovation
    • Chapter 1: Why innovation matters
    • Chapter 2: Innovation process
    • Chapter 3: Types of innovation
    • Chapter 4: Innovation horizons
    • Chapter 5: Structure of innovation
    • Summary Video Part 1
  • Part 2: Technology diffusion and disruption
    • Chapter 1: Diffusion types – where does innovation start and end

    • Chapter 2: The s-curve concept
    • Chapter 3: The innovator’s dilemma – disruptive technologies
    • Chapter 4: Principles of disruptive technologies
    • Chapter 5: Predicting technology change
    • Summary Video Part 2
  • Part 3: Dominant design or what is a product
    • Chapter 1: What is a product?
    • Chapter 2: Product life cycle and marketing mix
    • Chapter 3: Dominant design

    • Chapter 4: Standards and format wars
    • Chapter 5: Value of standards
    • Chapter 6: Digitalization of services and products
    • Summary Video Part 3
  • Part 4: Management of technological innovation
    • Chapter 1: R&D, technology and innovation management
    • Chapter 2: Timing of entry strategies
    • Chapter 3: Should I lead or follow?
    • Chapter 4: Product management
    • Chapter 5: The innovation funnel
    • Summary Video Part 4
  • Part 5: Process management
      • Chapter 1: Introduction to process management
      • Chapter 2: The lifecycle of business process management
      • Chapter 3: Process maps and process landscapes
      • Chapter 4: IP process maps
      • Chapter 5: Process documentation and description
      • Chapter 6: Performance management and improvement
      • Summary Video Part 5

  • Part 6: Stage-gate process and the integration of IP
    • Chapter 1: Structure of stage-gate-process systems
    • Chapter 2: Ideation and scoping
    • Chapter 3: Business case building
    • Chapter 4: Development, testing and validation
    • Chapter 5: Marketing, launch and post launch review
    • Chapter 6: Integration of IP
    • Summary Video Part 6
  • Part 7: IP road mapping and IP design
    • Chapter 1: Introduction to road mapping and scenario thinking
    • Chapter 2: Support tools for road mapping
    • Chapter 3: SAILS methodology, IoT and cyber physical systems
    • Chapter 4: Introduction to IP design
    • Chapter 5: Tools and application of IP design
    • Summary Video Part 7

 

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