Preview | Content Portal 2024
IPBA® – your content platform for IP-Management
IPBA® is a global initiative to make IP management knowledge available to all interested parties according to the quality standards for IP management ISO56005/DIN77006. Rising importance of intellectual property in a knowledge driven economy makes it a key success factor to understand the economic use of intangible assets. Especially the interplay of business needs and the role of IP in innovation to make competitive advantages sustainable are addressed within the content. Among others the risks and possible impacts of IP from third parties towards own business activities are a key learning objective.
Know-how and content for experts around the globe is provided at the IPBA® content portal to make this vision real. The IPBA® is continuously extended and updated according to the current developments and knowledge in IP management. Our content reflects the permanent review process with executives from innovative companies across all industries. In order to consider the further development of the topic of IP management, the content that is offered on the content portal is continuously updated as part of an open foresight process. If you are interested in longer-term topic planning, you can take a look at our radar [link].
The portal cooperates with I3PM (International Association of IP Managers), among others, in order to subject the content to a peer review and an update check. The authors, lecturers and supplementary sources of contributions are supported by an advisory board under the direction of Prof. Dr. Maximilian Haedicke.
The content presented here undergoes continuous academic review and is accompanied by leading experts in the respective field. The addressed topics are accompanied by academic training programs at CEIPI where degrees can be obtained as university certificates, as university diplomas in IP business administration, and as a master’s degree in IP law and management (MIPLM) as well as research by PhD candidates. We appreciate your feedback on our current content catalog and title preview.
January 2024
Table
Prof. Dr. Alexander J. Wurzer
Director of Research Programs
Prof. Dr. Maximilian Haedicke
Head Advisory Board
Tobias Denk
Programm Coordinator
_____Overview_____
Industry Case Studies in IP Management
Basic IP Content (free content)
Academic Education in IP management at CEIPI
_____Industry Case Studies in IP Management_____
Photo by Uriel Soberanes on Unsplash
_____IP Expert Content (free content)_____
IP and digital transformation according to ISO56005/DIN77006
IP design for generating protected business models
1st Quarter 2021
- Elements of integrated IP management systems
- Objectives of structure strategy fit
- 360° IP strategy
- Invention on demand and synthetic inventions
- Use case development and protection
- Generic technical concepts in digital business models
Developing IP strategies for digital business models
1st Quarter 2021
- The role of brands in digital transformation
- IP protection of digital business models
- Practical application of IP function deployment
- Development and protection of customer journeys and product lifecycle journeys
- IP strategies from classical value chains to digital value networks
Evolution of digital transformation in industries
1st Quarter 2021
- Red, blue and black ocean strategies
- From 4P to 7P marketing for digital service economies
- IP strategies for servitization
- IP strategies in business eco-systems
- Role of IP within subscription and single transaction-oriented
business models
Digital Eco-systems
1st Quarter 2021
- Principles of digital business eco-systems
- IP in two-sided markets
- The new role of IP in digitalized value chains
- Curation types and digital platform algorithms
- IP on the route to dominant digital platforms
Digital business models
1st Quarter 2021
- Digital technologies in business models
- IP in e-commerce and digital e-business
- IP strategy development with the business model canvas
- Technical systems and digital optimisation logics
- IP protection in the experience economy and customer journeys and touchpoints
Dynamics of the digital transformation
1st Quarter 2021
- IP within the fourth industrial revolution
- Enabling technologies (e.g. AR, AI, cyber physical systems, apps, blockchain, cloud computing)
- The three driving forces Moore’s, Nielsen’s, and Metcalfe’s Law
- The role of IP in the network economy (clusters, IoT and smart city)
- Digital product development Protection and infringement
Claim structures and inventing principles in digital patents
2nd Quarter 2025
- Claim categories and enforcement
- Requirements for the patentability of digital solutions
- Description of technical effects
- Software patents and technicality
- Invention principles of digital patents
SEP/FRAND
1st Quarter 2024
- Standard setting process and organizations
- Standards and interoperability
- FRAND requirements for licensing
- Patent pools and the licensing of SEPs
- Methodologies for determining FRAND compliant license rates
Open source
2nd Quarter 2025
- Open-source model and collaboration
- Open-source strategy
- Open-source licenses
- IP in open-source approaches
- FOSS and FLOSS types
Digitalisation projects
2nd Quarter 2025
- Agile project management and design thinking
- The digital user journey
- Digital use cases
- Digital user experiences (UX)
- Digital business models
- The digital value chain
IP in digital application areas
2nd Quarter 2025
- Autonomous systems
- Industry 4.0
- Renewable energies
- Information and communications technology (ICT)
- Circular economy
- Smart mobility
Blockchain
2nd Quarter 2025
- Types of blockchain and distributed ledger technology
- Blockchain and cryptography
- Blockchain in industry 4.0
- Opportunities and challenges
- Open Source and blockchain patents
- Litigation issues regarding blockchain patents
Cyber physical systems
2nd Quarter 2025
- Networking and communication of cyber physical systems
- Software for ubiquitous systems and modelling of cyber physical systems
- Real-time operating systems
- Self-organization and self-X system characteristics networks
- Opportunities and challenges
- Cyber physical systems and patentability
Artificial intelligence
2nd Quarter 2025
- History and introduction in basic concepts of AI
- Artificial neural networks and generative adversarial networks
- The role of AI in industry 4.0 applications
- AI and inventorship
- AI and data science in patent search
- AI and patentability
3D printing and additive manufacturing
2nd Quarter 2025
- Differences between traditional and additive manufacturing
- The technological basis of additive manufacturing
- The modelling aspect of 3D printable models
- The different additive manufacturing processes
- Application areas of 3D printing
- IP challenges for additive manufacturing
Virtual, augmented, and expanded reality
2nd Quarter 2025
- Real time VR and multi-mode VR
- Immersion
- Application in digital product development
- Application in architecture and interior design
- Application in digital mock-ups (DMU)
- IP rights in digital worlds
Robotics
2nd Quarter 2025
- Cognitive systems
- Human machine interfaces
- Bio-inspired robotic and bionic
- Application areas
- Opportunities and challenges
- Robotics and patentability
Data and Media
2nd Quarter 2025
- Software development Project management, business model integration, APIs and the cloud
- Software development and patentability
- Data science Algorithms, big data, and data bases
- Data science and patentability
- Computer science machine learning, software engineering, and distributed systems
- Computer science and patentability
Intellectual Property Rights in Europe
2nd Quarter 2025
- Multimedia trademarks, digital goods, and trademark protection in the digital era
- Digital brands and digital brand experience
- Digital and industrial design protection and graphical user interface (GUI) protection
- Copyrights and their relation to software, graphical design, and Open Source
- Patenting of digital technologies and software patents
- Patenting of data structures, data formats, and user interfaces
Value-oriented
Photo by Ameer Basheer on Unsplash
Value-Oriented IP management according to ISO56005/DIN77006
Interdependency of IP mechanisms
1st Quarter 2021
- Integrative IP strategy
- Strategic use of IP functions
- IP portfolio development
- IP usage along product life cycle
- (Digital) business model protection
Developing IP strategies
1st Quarter 2021
- Strategy development basics
- Appropriation of innovation success
- Differentiation strategy with IP
- Premium price, market share and cost leadership
- Market impacts of IP
Generic IP strategies
1st Quarter 2021
- Hub monopoly
- Monopoly in a box / ingredient branding
- Fortress monopoly
- Value added monopoly
- Value chain
Strategy Analysis of internal resources
1st Quarter 2021
- Resources as the value driver of a firm
- IP protection of core competencies and resources
- IP and dynamic capabilities
- IP and competition
- Generation and protection of value propositions
Strategy Analysis of market forces
1st Quarter 2021
- Key objective of strategic positioning
- IP regime in industry analysis
- IP and the attractiveness of industries
- Porter’s five forces
- Barriers to entry and brand equity
IP strategies and industries
1st Quarter 2021
- Copyright industry
- Complex technology-based industries
- Empirical technology-based industries
- Brand driven industries
- Design driven industries
- Digital industries
Strategy and organization
1st Quarter 2021
- Organization implementation of strategy
- Structure strategy fit
- Differentiation center
- Protection center
- Asset center
Formulating a strategy
1st Quarter 2021
- Management as a function and as an institution
- Strategy as an important success factor
- Key objectives of strategic management
- Steps of strategy formulation
- Business strategy to create competitive advantage
Standards of valuation
4th Quarter 2021
- Patent valuation according to DIN77100
- Brand valuation according to ISO10668
- IP valuation according to IDW S5
- IP valuation according to international valuation standard 210
- Practical application of valuation standards
Construction of valuation models
4th Quarter 2021
- IP valuation causes
- Information consideration for valuation
- Analysis of decision situation
- Process of value assignment
- Valuation objects and objectives
Analysis of valuation contexts
4th Quarter 2021
- The role of valuation context, model, and procedure
- Valuation addresses and methodologies
- Legal aspects in determining valuation causes
- Groups of valuation causes
- Highest and best use conditions
Valuation approaches
4th Quarter 2021
- Value determinants and value indicators
- Value driven data analysis
- Comparison procedure – cost approach
- Comparison procedure – market approach
- Comparison procedure – income approach
Value concepts
1st Quarter 2021
- IP as the valuation subject matter
- Resource and market-oriented value drivers
- Determination of decision values
- Developing valuation models
- Value in use and market value
Value, valuation and object of valuation basics
4th Quarter 2021
- Definitions of cost, price and value
- Valuation function and valuation purpose
- Definitions of security, uncertainty and risk
- Procedural quality of valuation
- Economic characteristics of IP
- Objects of valuation
Smart decision making
1st Quarter 2021
- Typical limits to rational choice in managerial decisions
- Uncertainty and risks in decision-making
- Quality in decision-making
- The generic decision-making framework and process
- The challenge of bounded rationality
- Decision process analysis
Economics of intangibles
1st Quarter 2021
- IP as an economic good
- Intellectual capital and intangible assets
- The role of IP in the value creation process
- Value related attributes of intangible assets
- Intangible assets in the balance sheet
Portfolio analysis and strategic thinking
1st Quarter 2021
- Portfolio analysis basics
- Portfolio analysis objectives
- Types of portfolio analysis Market, technology, IP
- Portfolio analysis tools and techniques
- Derivation of measures
- Advantages and disadvantages of portfolio analysis
Intellectual Capital
4th Quarter 2022
- Intellectual capital
- Transfer pricing
- Holding structures
- IP as collateral
- IP in structured finance
Trademark and brand valuation
2nd Quarter 2025
- Trademark vs brand
- Trademark valuation approaches
- Brand value drivers
- Market shares, price premium and relevant set
- Laws governing trademark assignments
- Trademark licensing
Patent valuation
2nd Quarter 2025
- Patent vs technology
- Patent valuation approaches
- Patent value drivers
- Patent licensing
- Typical patent valuation parameters
Technology transfer and license valuation
4th Quarter 2022
- Markets for technology
- Marketing and licensing
- Exploitation of technology with IP
- Negotiation of contracts
- Commercialization and value drivers
Risk and information analysis
4th Quarter 2022
- Specific and unspecific risks in value assignment
- Overview of IP related risks
- Quantification of IP specific risks
- Determination of comparable
- Information sources
- Evaluating the quality of information
Methods and tools for valuation
3rd Quarter 2023
- Relief from royalty method
- Incremental cashflow method
- Multiplier method
- Cost related methods
- Option price method
Analysing IP portfolios
2nd Quarter 2025
- Patent and brand portfolios
- Strategic IP analysis
- White space analysis
- Intellectual property function deployment
- Identification of opportunities, weaknesses, and vulnerabilities of IP assets
- IP based trend analysis
Developing IP portfolios
2nd Quarter 2025
- IP for products, services, and innovation
- Timeframe and technology lifecycle
- Innovation capture
- Competitor analysis, landscape reports and industry benchmarking
- IP portfolio audit legal, administrative, and commercial focus
Protective rights strategies
2nd Quarter 2025
- Brand architectures
- Interaction trademark and brand
- Use of technical property rights
- Passive and active strategies
- Preference optimisation: Timing, costs, countries, and regions
- Enforcement issues
Value Indicators.
4th Quarter 2022
- Determination of the actual position
- Patent attractiveness and patent strength
- Procedural indicators, patent grants and citations
- Bibliographic patent value indicators (e.g. patent citations)
- Oppositions and nullity suits
Photo by ThisisEngineering RAEng on Unsplash
Innovation & Information management according to ISO56005/DIN77006
Portfolio analysis and strategic thinking
1st Quarter 2021
- Portfolio analysis basics
- Portfolio analysis objectives
- Types of portfolio analysis Market, technology, IP
- Portfolio analysis tools and techniques
- Derivation of measures
- Advantages and disadvantages of portfolio analysis
IP road mapping and IP design
1st Quarter 2021
- Technology, product, and innovation road mapping
- Objectives and key results vs key performance indicators
- SAILS Methodology, IoT and Cyber Physical Systems
- Integrated IP management system and 360° IP strategy
- Practical application of IP design
Characterization and types of innovation
1st Quarter 2021
- Creative destruction and business innovation
- Most advanced innovation process models
- Product, process, architectural, modular, component innovation
- Incremental, radical, and disruptive innovation
- Contribution of a brand to innovation
Technology diffusion and disruption
1st Quarter 2021
- Components of the technology diffusion process (sales channel, time and social system)
- Market pull and technology push
- S-curve process and technology adopters
- Disruptive innovation and innovator’s dilemma
- Disruptive threats and the lean startup method
- Lead user method and design thinking
Dominant design
1st Quarter 2021
- The four levels of product differentiation
- IP and 4P/7P Marketing mix from products to digital services
- Dominant design and architectural franchise
- Technical standards, format wars and interoperability
- Value of standards
- Four waves of digitalization Characteristics of digital platforms
Management of technological innovation
1st Quarter 2021
- Relationship between R&D, IP, and innovation management
- Timing of entry strategies first mover advantages and disadvantages
- Influencing factors of entry strategies
- IP in product management
- IP within the innovation funnel
Process management
1st Quarter 2021
- Business processes Core, support, and management process
- PDCA cycle and Kaizen Business process management lifecycle
- Process architecture and process visualization
- Process quality measurement and process improvement
- Core processes of IP management
- IP processes related to innovation processes
Integration of innovation modes (Stage-gate vs agile and IP)
1st Quarter 2021
- The four stages of creativity
- Development of business cases for innovation
- Prototyping, open, and closed beta testing
- Marketing, launch and post launch review
- IP management integration in innovation processes
_
Internal information management
2nd Quarter 2025
- IP information processes
- IP information system and tools
- Aligning IP and business strategy with information management
- Data visualization
- Performance metrics
Property rights management and patent data management system
2nd Quarter 2025
- Electronic property rights management
- Noting and monitoring deadlines/due lists
- Options for action when receiving official communications
- Quality management and process safety
- Cost drivers in IP management
Patent-based analyses for competition and technology monitoring
2nd Quarter 2025
- Technology foresight methods
- Statistical analysis and relevance diagnosis
- Indicator systems activity, quality, connection, development rates
- Quantitative vs qualitative patent analysis
- Information sources and tools
- S-curve of technology development
Basics of property right search
2nd Quarter 2025
- Search options for IP (commercial vs free data sources)
- Preparing a patent/trademark application
- Proceeding against third-party patents/trademarks, preventing collision with third-party trademark
- Checking the freedom to operate when entering the market
- Development of search strategies
Search techniques and search tools (patent)
2nd Quarter 2025
- Prior art search for patents
- Invalidity search for patents
- Patent monitoring
- Query systems and languages
- Expert levels in patent databases
- Special databases for specific search purposes/ non-patent literature searches
- Analyse and understand patent families
Classification systems for patent search.
2nd Quarter 2025
- Overview and systematics of the international classification systems
- Introduction to search with classification systems
- Hierarchical system of classification
- Areas of application of search with classification systems
- Reliability of patent classifications
.
Integration of IP, R&D and innovation management according to ISO56005/DIN77006
Generic IP strategies
1st Quarter 2021
- Hub monopoly
- Monopoly in a box / ingredient branding
- Fortress monopoly
- Value added monopoly
- Value chain
Interdependency of IP mechanisms
1st Quarter 2021
- Integrative IP strategy
- Strategic use of IP functions
- IP portfolio development
- IP usage along product life cycle
- (Digital) business model protection
Portfolio analysis and strategic thinking
1st Quarter 2021
- Portfolio analysis basics
- Portfolio analysis objectives
- Types of portfolio analysis Market, technology, IP
- Portfolio analysis tools and techniques
- Derivation of measures
- Advantages and disadvantages of portfolio analysis
Core tasks and cooperation
2nd Quarter 2025
- Definition of integrated IP, R&D and innovation strategy development
- The role of IP in innovation management
- IP demand and active IP generation
- Supporting R&D work through IP
- Supporting innovation marketing through IP
Management of cooperation and networks
2nd Quarter 2025
- License management
- Development phases of networks and business cooperation’s
- Efficiency in cooperation
- Innovation controlling
- R&D contracts and shared IP
- Ownership and ownership of IP
- Types of cooperation Joint venture, research initiatives, group research
Active portfolio management
2nd Quarter 2025
- Value-oriented portfolio construction along product and service innovation, use cases and business models
- Definition of IP demand and invention on demand
- Open innovation, licensing, access to technologies
- Acquisition, exploitation, and commercialization
- Cost optimisation
Creativity techniques/creativity tools in innovation management – with patent information
2nd Quarter 2025
- Intuitive methods
- Discursive methods
- Combined methods
- Organisation, execution, and operational implementation of Ideation
- Evaluation models for ideas
- Methodical Invention Generation with TRIZ
Establishment of an IP culture
2nd Quarter 2025
- Building awareness campaigns
- Practical examples of IP Awards
- IP-oriented compliance and governance
- Overview and application of DIN77006 and ISO56005
- Basics and examples of storytelling and change management
Open Innovation
2nd Quarter 2025
- Different types and applications of innovation processes
- Open vs traditional closed innovation
- Engineering crowdsourcing for open innovation
- Product platforming and customer immersion
- IP management within open innovation
Innovation management according to ISO56005
2nd Quarter 2025
- Tools and methods for IP management
- IP strategy for supporting innovation in an organization
- Establishing systematic IP management within the innovation processes
- Applying consistent IP tools and methods in support of
efficient IP management - ISO 56005 as a part of the innovation management ISO 56000 ff2020
Brand repositioning and brand modernisation
2nd Quarter 2025
- Brand positioning the secret of strong brands (models,
definitions, and strategy) - Analysis of brand benefits, brand tonality, brand image, and
brand attributes - Five points for successful brand repositioning
- Opportunities and risks of the brand relaunch
- IP checklist for a successful relaunch, trading up and trading down
.
Photo by Michael Dziedzic on Unsplash
Organization of IP management according to ISO56005/DIN77006
Organizational Optimisation
2nd Quarter 2025
- Interface integration, definition, and optimisation
- Incentivisation
- KPI development
- Outsourcing decisions and management
- Structural and procedural organisation
Quality in IP management DIN77006
2nd Quarter 2025
- ISO 9000/9001 und high level structure
- Deming Cycle: Introduction and operation
- Auditing of IP management systems
- Optional and mandatory provisions
- DIN77006 Process landscape
Outsourcing and Service level agreements
2nd Quarter 2025
- Core components of service level agreements
- Quality management and controlling
- Metrics
- Partner selection
- Continuous improvement process (CIP)
- Practical overview of cooperation design
Information management and IT infrastructure for IP management
2nd Quarter 2025
- Establishment of IP information management
- Tool-based IP information management
- Intellectual property rights monitoring
- Information integration in higher-level systems
- Data and knowledge management
Process landscape for IP management
2nd Quarter 2025
- Process Management Introduction
- Process management systems and process optimisation
- Business process management (BPM)
- Process map according to DIN77006
- Process organisation vs. organisational structure
- Agile process management
Tasks of IP management in companies
2nd Quarter 2025
- Value-based IP management
- Integration of IP into innovation management
- IP management system according to DIN77006 and ISO56005
- Objectives and operational implementation of IP management
- Strategy development and implementation
Human resource management (HRM)
2nd Quarter 2025
- Modern HRM systems
- Recruitment, training and performance appraisal
- Reward management
- Employee benefit systems
- Mentoring coaching and training on the job
- HR information system
Rationality, judgement and decision making
2nd Quarter 2025
- Background of human decision making
- Rationality and judgement in business environments
- Bounded rationality
- Optimisation of decision processes
- The effective decision
Leadership
2nd Quarter 2025
- Leadership styles
- Leadership skills
- Emotional intelligence
- Leadership development
- Leadership performance and organization
Situational leadership and negotiation
2nd Quarter 2025
- Developing people and self-motivation
- The effective leader
- Distributive and integrative negotiation
- Negotiation strategies
- Emotions in negotiation
Motivation and innovation
2nd Quarter 2025
- Innovation and organization culture
- Incentive systems / Top factors that motivate innovation
- Idea generation
- Motivating innovative behavior
- Leader strategies for motivating innovation in individuals
Teamwork
2nd Quarter 2025
- The secrets of great teamwork / Teamwork collaboration and culture
- Basic team dynamics
- Developing teamwork skills
- Why teamwork fails
- Teamwork and digital collaboration
Motivation
2nd Quarter 2025
- The needs of individuals
- Intrinsic and extrinsic motivation
- Unconscious motivation
- Motivation and business and education
- Work motivation and Job satisfaction
Change management
2nd Quarter 2025
- Reasons for change
- Change models / Principles of change management
- Guide to organizational change management
- Change success factors
- Management of the change process
Management control systems
2nd Quarter 2025
- The concept of management control systems
- Types of management control systems Qualitative, quantitative, financial
- Elements of management control systems
- Performance management of intangible assets
- Strategy integration
- Balanced scorecard and strategy map
Balanced scorecard and strategy map for controlling
2nd Quarter 2025
- Concept and structure of the BSC
- Strategy map
- Key figures and performance management systems
- Integrated management systems
- Deming cycle and continuous improvement process
- Introduction of the BSC
Business orientation of IP portfolios
2nd Quarter 2025
- Strategy and target development for IP portfolios
- Portfolio analysis and presentation
- Business-oriented indicator development
- Alignment of business and IP strategy
- Influencing factors internal and external to the company
- Value-oriented portfolio management
.
Photo by krakenimages on Unsplash
Technology transfer & licensing according to ISO56005/DIN77006
Patent pools
4th Quarter 2022
- Efficiency gains from patent pools
- Patent pools structures and examples
- Patent pools and competition law
- Patent pools and litigation
- Patent pools and cross licensing
- Types of joint licensing programs
Due diligence
2nd Quarter 2025
- Examination and analysis of IP portfolios
- Due diligence and negotiations
- Three stage approach prioritization of objectives, substantive investigation of analysis of result
- IP policies and strategic influences
- IP warranties and indemnities
Trademark exploitation
2nd Quarter 2025
- Market overview and service providers for trademark exploitation
- Brand transactions
- Trademark licenses
- Franchise, sponsoring, corporate acquisitions
- Use of the brand as a collateral for loans
IP process and portfolio management
2nd Quarter 2025
- Decision making in IP management
- Portfolio development and maintenance
- Portfolio based risk management
- Enforcement, transaction, and monetarization
- Portfolio reporting
Patent exploitation
2nd Quarter 2025
- Market technology push vs market pull and market dynamics
- IP, technology, and market assessment
- Patent landscape analysis
- Technology bundling options
- Available patent commercialization routes
International technology transfer
2nd Quarter 2025
- Technology transfer management
- Technology transfer networks
- IP in technology transfer
- Efficiency gains from technology transfer
- Safeguarding international technology transfer management processes
SEP & FRAND
4th Quarter 2022
- Standardization, internationalization, digitalization
- Technology standards for safeguarding interoperability
- Standardization bodies and processes
- FRAND requirement for licensing standardized technology
- Approaches to determining FRAND compliant license fees
Joint-Ventures & Tech Transfer
2nd Quarter 2025
- Overview of technology transfer through collaborative partnership arrangements
- Structure and process of technology transfer trough (international) joint ventures
- Advantages and disadvantages of TT through JV
- IP management in joint ventures
- IP due diligence for joint ventures
IP in M&A.
2nd Quarter 2025
- Transaction structures carve out transaction, asset purchase, stock purchase
- Company/Asset acquisition
- IP related cross border challenges
- IP due diligence and valuation
- Purchase price allocation for IP
- Dispute avoidance
Photo by Jorik Kleen on Unsplash
Operational IP management according to ISO56005/DIN77006
Tasks of the patent and trademark department
2nd Quarter 2025
- Infringement evaluation
- Cooperation with inventors
- Portfolio management
- IP administration
- Proof of use
- Cross-functional cooperation
Rights and duties of employees as inventors
2nd Quarter 2025
- Invention disclosure
- Release of inventions
- Duty to document information
- Incentives / Motivation
- Inventions in cooperation
Budget planning and cost management
2nd Quarter 2025
- Fee structure
- Portfolio management
- Payment management
- Outsourcing/Insourcing
Cooperation with external partners
2nd Quarter 2025
- Interface design
- Know-how transfer
- Service provider profiles
- Controlling
- Quality management
Establishment of an internal evaluation system for inventions and property rights
2nd Quarter 2025
- KPI development
- Structure of portfolio analyses
- Presentation of portfolio analyses
- Overview of portfolio systems
- Operationalisations
- Metrics
- Process integration
Practice-oriented registration and maintenance processes
2nd Quarter 2025
- National and international filing options – advantages and disadvantages
- Strategic options
- Basic features of claim structures
- Cost-optimised registration processes
- Alignment of innovation and registration processes
- Decision-making
- Reporting
Know-How Protection
2nd Quarter 2025
- Delimitation of know-how
- Recording and documentation of know-how
- Types of loss (legal and illegal) of know-how
- Implicit and explicit know-how
- Know-how and technology transfer
Patent protection and trade secrets
2nd Quarter 2025
- Differences between the protection types
- Conditions for protection and claims
- Practical guide to decision-making
- Enforcement possibilities
Product piracy
2nd Quarter 2025
- International thread assessment
- Business practices and motivations
- Plagiarism monitoring on the internet
- Enforcement Directive
- Customs seizure practice
Protection of trade secrets in the employment relationship
2nd Quarter 2025
- Employment contract regulations
- Protection of trade secrets and compliance
- Breach of fiduciary duties and proof
- Protection of trade secrets and labour law
- Protection of trade secrets in cooperations
IT law and data protection
2nd Quarter 2025
- Cybercrime
- European GDPR
- Ownership of data
- Cloud computing
- SaaS, Iaas, PaaS
- Challenge IoT
Interface management with core departments
2nd Quarter 2025
- Integration of IP in innovation management
- The role of IP in marketing
- IP Training for Sales
- Interaction with R&D
- IP optimisation in purchasing
- IP reporting systems
- Strategy development and reporting
Protective rights strategies
2nd Quarter 2025
- Brand architectures
- Interaction between trademark and brand
- Use of technical property rights
- Passive and active strategies
- Preference optimisation: Timing, costs, countries, and regions
- Enforcement issues
IP strategy in the digital era
4th Quarter 2023
- Protection of digital objects: use case, user experience, apps, customer journey
- Integration of IP into digital business models
- IP functions on platforms
- Suggestion functions, search functions and curation functions
- Enforcement of digital patents
- IP consequences of interoperability requirements
Building an IP culture
2nd Quarter 2025
- Motivation, promotion and incentivisation
- Integration of IP into HR management
- Training in basic IP understanding
- IP violations in value chains
- Basis for contractual agreements
IP portfolio for start-ups
2nd Quarter 2025
- IP in Investor relationship
- Capital acquisition and IP
- MVP (minimum viable portfolio)
- IP-based partner management
- Avoiding, hiding, showing: Startup oriented IP-Strategies
Photo by Martin Adams on Unsplash
.
____BASIC IP Content (free content)____
Basics Patents according to ISO56005/DIN77006
Structure of a patent application
2nd Quarter 2025
- Structural elements of patent documents (INID codes)
- Title page, description of the invention
- Claims for protection and drawings
- International differences
- Claim structures
Meaning of patent claims
2nd Quarter 2025
- Identification of the protected teaching, prior art
- Disclosure of the technical teaching
- (Inadmissible) extension
- Preamble of a claim and characterising part
- Combination patent
- Main and sub-claims, secondary claims (spurious sub-claim)
Patentability of an invention
2nd Quarter 2025
- Technical inventions (technicity)
- Novelty, inventive step, and industrial applicability
- Distinction from the state of the art
- Legal prohibitions on patenting
- Excluded technical areas
- Unity
Patent granting procedure National/EP
2nd Quarter 2025
- Registration and examination systems
- Territorial reference
- Procedural premises
- Submission, application, payment of fees
- Search, initial decision, and further examination procedure
- Complaints and appeals procedure
- Duration, official fees, costs
Patent application PCT
2nd Quarter 2025
- The international patent system
- Application procedure before WIPO
- Differences to national patent granting procedures
- Costs and duration of international patent applications
- Deadlines
International patent protection
2nd Quarter 2025
- Foreign national patent
- European patent
- International patent application
- Right of priority
- Global patent prosecution highway
Overview of the patent systems
2nd Quarter 2025
- US Patent Law
- Paris Convention TRIPS
- Patents in Europe and the USA
- Comparison of patent offices, EPO, CNIPA, USPTO
- Blocking patents, submarine patents, patent trolls
Objection and nullity
2nd Quarter 2025
- Regulatory content, purpose, and delimitation
- Reasons for opposition, procedure, and costs
- Reasons for invalidity, procedure, and costs
- Effect ex tunc, principle of official investigation
- Relationship to infringement proceedings
Patent infringement and enforcement.
2nd Quarter 2025
- Claims under patent law: Injunction, damages, destruction
- Enforcement proceedings: Warning notice, preliminary injunction, patent infringement action, border seizure and criminal proceedings
- Defence against alleged patent infringement
- International patent enforcement
- Enforcement costs
Photo by Krisztian Tabori on Unsplash
Basics Brands according to ISO56005/DIN77006
Multimedia brand
2nd Quarter 2025
- Status quo of unconventional brand forms (international)
- Registrability and representation of a multimedia trademark
- Distinctive character
- Distinction from other forms of trademarks
- Practical application of the multimedia brand: examples
Conditions and obstacles to protection
2nd Quarter 2025
- Trademark forms: General and historical
- Origin of trademark protection
- Absolute reasons for refusal
- Relative reasons for refusal
- Rights arising from trademarks and duration of trademark protection, limitations of trademark protection
Review and appeal procedures
2nd Quarter 2025
- Course of the registration procedure
- Deadlines and examination criteria
- Examination of novelty and distinctiveness
- Reasons for appeal procedures
- Responsibilities
Cancellation and opposition proceedings
2nd Quarter 2025
- Procedure for cancellation of a trad mark, action for cancellation
- Course of the opposition proceedings
- Cancellation due to absolute reasons for refusal
- Cancellation due to expiry, due to earlier rights
- Advantages of opposition and cancellation procedures
Use and brand strategies
2nd Quarter 2025
- Rights-preserving brand use as part of the brand strategy
- Purpose of the compulsory use
- Cancellation of the trademark in case of lack of use preserving the right
- Proof of use preserving the right
- Brand strategy and brand portfolio
Trademark infringement and enforcement.
2nd Quarter 2025
- Infringement of a registered trademark
- Rights of the trademark proprietor in case of infringement
- Claim for damages (claimant, defendant)
- Damage calculation
- Independent and non-independent right to information
- Scope of the duty to provide information/ submission and inspection
Photo by Florian Klauer on Unsplash
Fundamentals of property rights and intellectual property according to ISO56005/DIN77006
Distinction between patent, trademark, and design protection / domain law
2nd Quarter 2025
- Industrial property rights at a glance
- Brand
- Domain
- Design
- Patent/ utility model
- Copyright
Patentability of an invention
2nd Quarter 2025
- Technical inventions (technicity)
- Novelty, inventive step, and industrial applicability
- Distinction from the state of the art
- Legal prohibitions on patenting
- Excluded technical areas
- Unity
Overview of the patent systems
2nd Quarter 2025
- US Patent Law
- Paris Convention TRIPS
- Patents in Europe and the USA
- Comparison of patent offices, EPO, CNIPA, USPTO
- Blocking patents, submarine patents, patent trolls
Overview of brand forms
2nd Quarter 2025
- Brand representation
- Word mark, figurative mark, and word figurative mark
- Three-dimensional mark, color mark, sound mark and position mark
- Motion brand and multimedia brand
- Unusual brand types
Trademark and sign for goods and services
2nd Quarter 2025
- Concept, definition, and history
- List of goods and services
- Ways to trademark protection, national, international
- Likelihood of confusion in trademark law – identity and similarity of trademarks
- Rights from the trademark
- Value of a brand
Design and design rights
2nd Quarter 2025
- Concept, definition, and history
- Design law basics
- Scope of protection of the design right
- Design and image rights
- Enforcement of design rights
Enforcement of property rights
2nd Quarter 2025
- Facts of the infringement of property rights
- Procedure for the enforcement of property rights
- Obligation of the proprietor to provide evidence
- Consequences of the enforcement of property rights
- Behavior at trade fairs
Stakeholders in the patent and trademark system and their cooperation
2nd Quarter 2025
- The institutions underpinning IPR systems
- Institutional IP and IPR governance
- National, regional, and international patent offices
- Society and government
- IP applicants, holders, pools and trolls/NPEs
- IPR agents, lawyers, agencies, and divisions within firms
Copyright – system and application
2nd Quarter 2025
- Object of copyright
- Copyright holder
- Nature, scope and limitations of copyright
- Transfer of copyright
- Copyright infringement
Know-how and trade secrets
2nd Quarter 2025
- Importance and value of trade secrets
- Requirements for the protection of trade secrets
- Appropriate confidentiality measures/ standards under the TRIPS Agreement
- Rights of the owner of the secret
- Overview of the threat situation: examples
- Practical implementation of protection concepts
Open-source
2nd Quarter 2025
- Open-source model and collaboration
- Open-source strategy
- Open-source licenses
- IP in open-source approaches
- FOSS and FLOSS types
Academic Education in IP Management at CEIPI
Center for International Intellectual Property Studies
University of Strasbourg
Intellectual property has become a crucial factor and driving force in the knowledge-based economy. Due to digitization, Industry 4.0, artificial intelligence, and the digital transformation of business eco systems, the economic development and competitiveness of companies depend more and more on the generation and exploitation of their knowledge. Intellectual property can convert investment in competitive advantages into economic benefits. Thus, IP-based appropriation strategies form the basis of creating value and beneficial competitive positions for companies to achieve sustainable success with business models and innovation activities.
The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. The IP-Management education at CEIPI is modular, ranging from University Seminars and University Certificates, over the Diplôme Universitaire Intellectual Property Business Administration (DU IPBA), the Master of Intellectual Property Law and Management (MIPLM, Master (II), LLM) to the PhD in IP management.
English
Arabic
Chinese (Simplified)
Dutch
French
German
Italian
Portuguese
Russian
Spanish