LUQEL revolutionize the way people drink water, thanks to sustainable products that individually adapt to the digital lifestyle and requirements of each person – with fascinatingly precise and user-friendly technology and design. The LUQEL digital eco system consist of a water station, a smart bottle and an app. With the LUQEL Water Balancer App, users can create their individual water recipes at home, mobile or in the office.

LUQEL has set itself the task of redefining drinking habits to make plastic bottles a thing of the past. Around 322 million tons of plastic are produced each year. Of these, between five and twelve million tons end up in our oceans, rivers and lakes. The disintegration process can take up to 400 years or longer. But even then, plastic waste doesn’t really disappear. It breaks down into countless particles – microplastics. When searching for food, sea creatures mistake microplastics for plankton. Microplastics are thereby entering our food chain to an ever-greater degree.

Changing our drinking habits and refusing to use plastic bottles represents a crucial step towards stopping this ecological madness. “It’s time to give our water more importance. Water is my life’s passion. I want to share this passion with everyone – in the best possible quality and with individualized flavor” Dr. Monique Bissen.


LUQEL unites lifestyle and individuality with matching product concepts. Stylish, pioneering, luxurious, digital. The LUQEL ecosystem offers a 360° experience – enjoy the purest water anytime, anywhere. With digital support and meticulously adapted to individual lifestyles. LUQEL enables everyone to choose their favorite water.


The purest water mineralized, carbonized, cooled or temperature-controlled just as desired. In short, as diverse as life itself! The time has finally come to stop accepting compromises, including when it comes to quality. The LUQEL ecosystem sets new standards in filter technology, materiality and application. Amidst a sea of monotony, we change the tide towards solutions that are tailored to our modern world. Customized hydration in harmony with health and the environment. Individually mineralized LUQEL water round the clock. Whether pure and refreshing, for morning coffee, to accompany a sophisticated, barrel-aged red wine or to enhance the aroma of Darjeeling tea.


Authors of the case study:

Dr. Monique Bissen

Dr. Bissen studied chemical engineering at KIT in Karlsruhe and did her doctorate in the field of water filtration with the topic “Arsen-Spezies im wassergesättigten kontaminierten Untergrund”. Her doctoral thesis was awarded the doctoral prize of the German Water Chemistry Society.

Dr. Bissen has been dedicated to water purification and water filtration for over 20 years. After a stay in Switzerland at the water company CHRIST AG (now OVIVO), where she developed processes for ultrapure water systems for the pharmaceutical industry, the electronics and semiconductor industry as well as the metal and electroplating industry in research & development, she joined in 2003 the BWT AG in Mondsee / Austria. BWT offers treatment systems for drinking water, pharmaceutical, biotech, process, heating, boiler, cooling, air conditioning and swimming pool water. Dr. Bissen headed the Research & Development department there and focused on developing products for water filtration at the tapping point, the so-called Point-of-Use. In 2011 she took over the management of the BWT water + more GmbH in Mondsee / Austria.

In June 2016 Dr. Bissen founded the company ICon GmbH & Co. KG in Pforzheim / Germany with the vision to equip people with smart filters and devices for installation at the tapping point, the so-called point-of-use, so that they can enjoy pure, safe and healthy drinking water – worldwide. Dr. Bissen holds numerous patents.


Prof. Dr. Alexander Wurzer

Dr. Wurzer is Adjunct Professor for IP Management at the Center for International Intellectual Property Studies (Centre d’Etudes Internationales de la Propriété Industrielle, CEIPI) at the University of Strasbourg, where he has been Director of Studies for the Master’s degree in Intellectual Property Law and Management (MIPLM) since 2007. Prof. Dr. Wurzer is Director of the Steinbeis Transfer Institute for Intellectual Property Management at Steinbeis University Berlin. He is Managing Partner at WURZER & KOLLEGEN GmbH, a consulting firm specializing in strategic IP management. Prof. Dr. Wurzer is Chairman of DIN committees DIN 77006 for quality in IP management and DIN 77100 for patent valuation. He is a member of the Board of Directors of “Deutsches Institut für Erfindungswesen e.V.” (D.I.E.), Spokesman of the Board of Trustees awarding the Diesel Medal, and Fellow at the Alta Scuola Politecnica at Milan/Turin Polytechnic. He was also a jury member for the 2018 German Innovation Award of the German Design Council and is a member of the group of experts of the European Commission.