Category: Fellowship Program

The Diesel Kuratorium’s fellowship program for the protection of digital brand personalities was presented at the CTO spring forum at Google and at the graduate college at Festo. This program is accompanied by the German Design Council, an initi ...

Brand Goes Digital: With the brand law reform, new, especially digital brand forms, such as the multimedia brand, will become registrable. The digitization of trademark law takes into account the development of the economy that competition, customer p ...

Strong brands change our behavior and secure companies profitable positions in international competition. Companies invest in the communication of their brand in order to generate relevance and credibility with the target groups and to create differen ...