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Pricing the Invisible: How IP Valuation Turns Brands and Patents into Hard Numbers

Intellectual property has become one of the main engines of enterprise value. Global rankings of the “Best Global Brands” show that for companies like Apple, Microsoft or Coca-Cola, branded intangible assets account for a substantial share of market c ...

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From Apollo 13 to IP Strategy: How Managers Really Make Decisions

the film Apollo 13, there is a famous scene with Lead Flight Director Gene Kranz in Mission Control. The spacecraft is in trouble, the CO₂ levels are rising, and the engineers are given a brutal brief: “We’ve got to find a way to make this fit into th ...

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From Nuclear Standoffs to Patent Races: What Game Theory Teaches Us About IP Strategy

Game theory was born in the context of war, markets and competition – situations where outcomes depend not only on what you do, but also on what others decide at the same time. In modern IP strategy, this is the daily reality: competitors react to you ...

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Counting the Invisible: How Patent Valuation Turns Intangibles into Strategy – MIPLM Module 2

In today’s innovation economy, patents and other intellectual property have quietly become the real infrastructure of value creation. Factories, machines and buildings still matter, but much of a company’s competitive edge now lies in code, data, algo ...

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Decision Theory, IP Valuation, and Game Theory: 2nd Module CEIPI Master Program 2024/25

IP management requires making complex decisions in uncertain environments with significant financial implications. To navigate these challenges effectively, IP managers must understand and apply principles from decision theory, valuation, and game the ...

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Decision making and valuation: 2nd module of the MIPLM 2023-2024

Decision making is a big part of management. But are managers good in making decisions? Rational or sound decision making is taken as primary function of management. Every manager takes hundreds of decisions subconsciously or consciously making it the ...

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The anatomy of a valuable patent

Patents are a form of intellectual property that gives the patent owner the exclusive right to exclude others from making, using, selling and importing the invention covered by the patent for a specified period of time, typically 20 years from the dat ...

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Why is securitization of IP assets a quandary?

Abstract: Securitization refers to the process of recognizing the financial worth of debts and other receivables and consolidating them into an asset that can be sold for a price. This can include tangible or intangible assets, such as patents, tradem ...

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Decision making and valuation: CEIPI MIPLM 2022-23

Decision making is a big part of management. But are managers good in making decisions? Rational or sound decision making is taken as primary function of management. Every manager takes hundreds of decisions subconsciously or consciously making it the ...

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Start of the Certified university Course „IP Valuation (II)“

With the increasing digitalization and dematerialization of the economy, also the value of the so called intangible assets becomes more important for decision makers. The intangible assets comprise every company asset, with cannot be touched and is no ...

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