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IP for augmented reality 🎯 IP Management Pulse #37

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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A world without IP? 🎯 IP Management Pulse #36

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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What are switching costs? – Case Study: Toniebox

Switching costs are the costs that a consumer or firm incurs when switching brands, suppliers, products, or services. These costs can be monetary, such as the cost of a new service, or non-monetary, such as the time, training or learning curve needed ...

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First Copied, Then Stopped – How Wasilis Koukounis Used a Patent to Turn the Market Around

In a corner of the global mining machinery market, where it’s all about tons of heavy excavators, massive buckets, and the proverbial teeth of these giants, a quiet but crucial strategy was unfolding. Not on the construction site, but in the con ...

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Shaping the Future: Value-Driven Innovation and IP Strategies in the Digital Age

In an era where technological innovation is reshaping every industry at lightning speed, strategic intellectual property (IP) management has become a critical enabler of sustainable success. At the VDI/VPP seminar held on April 3, 2025, Professor Dr. ...

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Mastering the Machinery of IP in Module 4 CEIPI-EPO MIPLM: Organizational Theory Meets IP Management

In a world where intangible assets determine market leadership, the effective management and strategic deployment of Intellectual Property (IP) are no longer niche concerns—they’re central to business success. This blog post dives into the fourt ...

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How IP drives the success of tech giants 🎯 IP Management Pulse #35

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Sustainability and greenwashing 🎯 IP Management Pulse #34

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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From IP administration to IP management – Interview with Matthias Rabbe

On 3. and 4. April the 4. edition of the VDI/VPP seminar takes place in Düsseldorf, covering industry relevant topics around the introduction and improvement of innovation processes. It serves as an opportunity to connect and learn from the industry b ...

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Layered IP for apps 🎯 IP Management Pulse #33

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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