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The C-suite can embrace the intangible economy through “Integrated IP Management”

Intellectual property: An economic asset In a globalized world where competitive advantages are almost instantly competed away, only Intellectual Property rights (IP) can provide durable protection of a company’s economic position. Exclusive IP rights ...

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How to transform an IP strategy into the digital realm? New research project at the MIPLM

When manufacturing companies undergo the digital transformation, is there a kind of blueprint which they can follow to transform the IP strategy and operations into the digital paradigm? This is the question of the following research project. Machine/ ...

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Marketing driven IP strategy of Chinese Tesla rival NIO: Research Project at MIPLM/CEIPI

Chinese electric-car maker NIO is making waves in the electric vehicle (EV) industry thanks to its marketing approach. NIO was founded in 2014 and it’s a Shanghai-based startup that’s quickly become one of the world’s most valuable electric-car brands ...

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IP strategies to protect new digital revenue models

A revenue model describes with which revenue sources a business pursues its financial income. Due to the digital transformation and industry 4.0 a variety of new revenue models become available and more popular. One example can be advertising-based re ...

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Trumpf and Heraeus AMLOY: Two IP strategy pros team up for industrial 3D printing of amorphous metals

3D printing is primarily a digital technology, and as such one of the key drivers of the Fourth Industrial Revolution. The challenges of the digital economy of the 21st century in the context of the fourth industrial revolution require a constant deve ...

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3 moves to design a winning strategy!

A strategy for collaboration, particularly when innovating together, must consider the manner in which Intellectual Property is distributed within such a collaboration. In this blogpost we share some tools and tips on how to build a tailored, simple t ...

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Book Review: Patent Management – Protecting Intellectual Property and Innovation

I have the pleasure to review the latest book from Gassmann, Oliver; Bader, Martin A. and Thompson, Mark James – “Patent Management: Protecting Intellectual Property and Innovation“, a comprehensive book that adds to the importance of pate ...

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Job offer: Strategic IP-Manager at Rohde & Schwarz

Rohde & Schwarz develops, produces, and markets innovative products for test and measurement, broadcast and media, cybersecurity, secure communications and monitoring, and network testing areas. Founded 85 years ago, the independent company has an ...

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IP Strategy Thyssenkrupp – Interview with Dr. Stephan Wolke

In the weekly IP business talk on LinkedIn the topic of the 17th of February was the IP strategy at Thyssenkrupp. The talk started with an introduction of a case study example from the stair lift business of Thyssenkrupp, which is also part of the IP ...

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CEIPI MIPLM 2020-21 starts with the module about IP strategy and business model protection

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

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