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Breaking Barriers: How TRIZ-Based Strategies Are Transforming Patent Circumvention

In the world of innovation, patents are both a shield and a challenge. They protect intellectual property while simultaneously creating obstacles for competitors. But what if there was a systematic way to navigate around these barriers without crossin ...

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The Power of Layered IP: Building a Robust Intellectual Property Strategy for the Modern Era

In today’s fast-paced and innovation-driven economy, intellectual property (IP) has become one of the most valuable assets for businesses. However, protecting IP is no longer as simple as filing a single patent or registering a trademark. Companies mu ...

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The Power of IP: Bas Albers’ Inspiring Dinner Speech at the MIPLM 2024/25 Welcome Event

This Tuesday 28th January, the historic city of Strasbourg played host to a memorable evening as Bas Albers delivered a thought-provoking dinner speech to welcome the new cohort of the Master of Intellectual Property Law and Management (MIPLM) 2024/25 ...

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IP Strategy: Unlocking Value and Driving Innovation in the Global Economy

The Center for International Intellectual Property Studies (CEIPI) at the University of Strasbourg kicked off its largest ever Master of Intellectual Property Law and Management (MIPLM) program this week, welcoming 28 students from around the globe. W ...

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Attractiveness of industries – Case study: SWORD Health

In my presentation, I was invited to explore a key aspect of IP-Strategy Development: Identifying the most important market players. Companies operate within a dynamic ecosystem of key players, including customers, suppliers, competitors, complementor ...

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From Struggling to Soaring: How Apple’s iPod and iTunes Revolutionized the Music Industry

In the late 1990s, Apple was on the brink of collapse. Fast forward a few years, and the company had not only recovered but was leading a digital music revolution. This remarkable turnaround wasn’t just about creating innovative products; it was ...

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How IP strategy is understood at a time of rapid technological advancements? – Interview with Dorota Rzążewska

The last two decades may be termed as a rapid revolution of technologies that are transforming how we work and live in an interconnected digital world. The occurrence of emerging technologies is at the heart of the Fourth Industrial Revolution, also c ...

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IP Strategies in the IoT: Insights from Magnus Hakvåg and Dr. Claudia Tapia Garcia

In a recent episode of the podcast “IoT and IP Explained,” host Dr. Claudia Tapia Garcia sat down with Magnus Hakvåg, CEO of House of Knowledge, to discuss intellectual property (IP) strategies in the Internet of Things (IoT) landscape. Wi ...

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The Strategic Tango: Why Mintzberg Says Planning Isn’t Strategy

In the world of business management, few topics have sparked as much debate and introspection as the relationship between strategy and planning. At the heart of this discourse lies Henry Mintzberg’s seminal work, “The Fall and Rise of Stra ...

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The Role of Intellectual Property in the Resource-Based View

The resource-based view (RBV) of the firm has become a dominant framework in strategic management for understanding how companies achieve and sustain competitive advantage. At its core, the RBV posits that firms can outperform competitors by leveragin ...

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