Tag: IP Strategy

The steel industry is one of the most dynamic and competitive sectors globally, facing challenges such as fluctuating raw material prices, high energy costs, and intense global competition. To remain competitive, steelmakers must embrace innovation, p ...

The concept of strategic fit is vital for organizations seeking sustainable competitive advantages. It refers to the alignment between a company’s internal resources and capabilities and external market conditions. This text explores the meaning of st ...

This Tuesday 28th January, the historic city of Strasbourg played host to a memorable evening as Bas Albers delivered a thought-provoking dinner speech to welcome the new cohort of the Master of Intellectual Property Law and Management (MIPLM) 2024/25 ...

The Center for International Intellectual Property Studies (CEIPI) at the University of Strasbourg kicked off its largest ever Master of Intellectual Property Law and Management (MIPLM) program this week, welcoming 28 students from around the globe. W ...

In my presentation, I was invited to explore a key aspect of IP-Strategy Development: Identifying the most important market players. Companies operate within a dynamic ecosystem of key players, including customers, suppliers, competitors, complementor ...

The last two decades may be termed as a rapid revolution of technologies that are transforming how we work and live in an interconnected digital world. The occurrence of emerging technologies is at the heart of the Fourth Industrial Revolution, also c ...

In a recent episode of the podcast “IoT and IP Explained,” host Dr. Claudia Tapia Garcia sat down with Magnus Hakvåg, CEO of House of Knowledge, to discuss intellectual property (IP) strategies in the Internet of Things (IoT) landscape. Wi ...

This thesis delves into the complex relationship between intellectual property rights (IPRs) and the video game industry, focusing on how key IP mechanisms such as copyright, patents, trademarks, and trade secrets are employed to protect video game co ...

The HTB Forums, organized by the EPO, are a yearly event series to raise awareness among business decision makers about the relevance and chances of IP and IP management. The first four instalments in 2024 were the Build-to-sell forum, Growth financin ...

Since its inception in 1994, Outdooractive has been at the forefront of outdoor tourism, transforming how adventurers explore and connect with the world around them. With the launch of a digital platform – outdooractive.com – in 2008, the ...