Tag: IP Strategy

The strategic dilemma facing industrial IP leaders The Head of IP is preparing for the next management meeting. The executive board expects clear answers. Which rights does the company need for its digital transformation? Where could third-party paten ...

Autonomous industrial systems are no longer only about automating individual production steps or replacing manual work with robotic motion. They are increasingly changing how industrial companies design, control and scale complex production environmen ...

The Unified Patent Court is gradually changing the strategic characteristics of European patent portfolios. What began as a new institutional framework for patent litigation is increasingly influencing decisions that arise much earlier in the life of ...

Green technology is moving from a collection of individual products towards strategic infrastructure. Wind turbines, solar installations, batteries, heat pumps, electric vehicles and low-carbon buildings are increasingly connected through power electr ...

The original 360° IP Strategy ended by condensing its logic into ten success principles. Their message was clear: IP is a competitive instrument, it must be thought from the customer backwards, and it only creates value when it is integrated into mark ...

The original 360° IP Strategy did not end with designing a patent portfolio. It devoted an entire internal perspective to the question of how strategic IP thinking becomes repeatable organisational behaviour. A strategy can identify the right customer ...

Industrial IoT is no longer only about connecting machines or collecting operational data. It is increasingly changing how industrial companies understand, stabilize and improve complex production systems. In adhesive, coating and functional material ...

Industrial IoT is no longer limited to machines, factories, and production lines. It is increasingly moving into supply chains where physical products are monitored, evaluated, predicted, and managed through connected data systems. In fresh produce lo ...

Industrial IoT is increasingly becoming a question of strategic control over connected value creation. In many manufacturing environments, value is no longer created only by a robust machine, a protected component or a service technician’s experience. ...

For many years, European patent strategy followed a familiar pattern. Companies filed at the European Patent Office, validated nationally, enforced nationally, defended nationally, and often treated litigation as something that would happen in selecte ...