Tag: IP Strategy

The original 360° IP Strategy ended by condensing its logic into ten success principles. Their message was clear: IP is a competitive instrument, it must be thought from the customer backwards, and it only creates value when it is integrated into mark ...

The original 360° IP Strategy did not end with designing a patent portfolio. It devoted an entire internal perspective to the question of how strategic IP thinking becomes repeatable organisational behaviour. A strategy can identify the right customer ...

Industrial IoT is no longer only about connecting machines or collecting operational data. It is increasingly changing how industrial companies understand, stabilize and improve complex production systems. In adhesive, coating and functional material ...

Smart Manufacturing has entered a phase where connectivity itself is no longer the story. The harder question is what companies can still control once industrial products generate data, depend on software, rely on standards, interact with platforms an ...

Industrial IoT is no longer limited to machines, factories, and production lines. It is increasingly moving into supply chains where physical products are monitored, evaluated, predicted, and managed through connected data systems. In fresh produce lo ...

Industrial IoT is increasingly becoming a question of strategic control over connected value creation. In many manufacturing environments, value is no longer created only by a robust machine, a protected component or a service technician’s experience. ...

For many years, European patent strategy followed a familiar pattern. Companies filed at the European Patent Office, validated nationally, enforced nationally, defended nationally, and often treated litigation as something that would happen in selecte ...

In the Master Program for IP Law and Management, business models are not treated as a management fashion. They are treated as the bridge between technical inputs and economic outputs. This bridge is essential for IP management. A technology does not c ...

Industrial IoT, Smart Manufacturing, Cyber Physical Systems and Industry 4.0 are often described as technological shifts. That description is correct, but incomplete. For IP practice groups, these fields are also communication challenges. They require ...

The demand for IP services, IP competence, and strategic support in the field of MedTech and digital health systems is steadily increasing. Connected healthcare companies are no longer developing isolated medical devices. They are building integrated ...