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Job offer: Strategic IP-Manager at Rohde & Schwarz

Rohde & Schwarz develops, produces, and markets innovative products for test and measurement, broadcast and media, cybersecurity, secure communications and monitoring, and network testing areas. Founded 85 years ago, the independent company has an ...

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IP Strategy Thyssenkrupp – Interview with Dr. Stephan Wolke

In the weekly IP business talk on LinkedIn the topic of the 17th of February was the IP strategy at Thyssenkrupp. The talk started with an introduction of a case study example from the stair lift business of Thyssenkrupp, which is also part of the IP ...

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CEIPI MIPLM 2020-21 starts with the module about IP strategy and business model protection

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

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The inverted firm, licensing programs and the changing role of IP

The way how companies generate value changed a lot during the last decade due to the power of the digital transformation and the emergence of digital platforms. Those platforms are driven by network effects, where each network partner creates value in ...

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Fleet management at Hilti – A case study on digital business model transformation and the role of IP

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

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The changing role of IP in business eco systems: Case study Signify

The role of IP and with it IP strategies have shifted dramatically during the last decades. Today, IP is in many cases not used anymore to keep potential competitors out of the own market. In the contrary, IP is licensed out to other companies to help ...

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Incremental Innovation and the Razor-razorblade business model: Typical IP-Strategies

Innovation and Innovation Management are pressing topics in the current era of digitization. This can be seen also in relation to common business models. One example is the razor-razorblade business model typically related to incremental innovation. T ...

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IP Strategies in the Digital Transformation: Who owns the Smart City?

Digital transformation is permeating more and more Eco-Systems with a dramatic speed and completeness. But it is not only the permeation – digital transformation is also a booster for meshing the horizontal and vertical integration of complementary Ec ...

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Agile IP design at Hansgrohe: Digitizing a brand steeped in tradition with RainTunes

RainTunes is designed to create a holistic showering experience. It is focusing on the individual needs of human beings and its mood. Hansgrohe developed the product with experts from different fields to create digital showering scenarios which are ba ...

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CEIPI MIPLM 2019-20 starts with the lecture module on IP strategy and business model protection

The MIPLM master program started in January 2020 with 18 students from seven different countries in Europe, Asia and South America at the Center for International Intellectual Property Studies in Strasbourg. 1st module of the MIPLM focusses on strateg ...

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