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From Struggling to Soaring: How Apple’s iPod and iTunes Revolutionized the Music Industry

In the late 1990s, Apple was on the brink of collapse. Fast forward a few years, and the company had not only recovered but was leading a digital music revolution. This remarkable turnaround wasn’t just about creating innovative products; it was ...

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How IP strategy is understood at a time of rapid technological advancements? – Interview with Dorota Rzążewska

The last two decades may be termed as a rapid revolution of technologies that are transforming how we work and live in an interconnected digital world. The occurrence of emerging technologies is at the heart of the Fourth Industrial Revolution, also c ...

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Design Thinking and IP Design: Generating and Protecting Digital Innovation

In today’s rapidly evolving digital landscape, the intersection of design thinking and intellectual property (IP) design has become increasingly crucial for businesses seeking to innovate and protect their digital assets. This blog post explores ...

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Mastering IP Appropriation in the Digital Age: How Business Models Are Evolving

IP appropriation strategies are evolving with digital transformation. Key business model aspects like value proposition, revenue streams, and key resources now focus on data, AI, and digital platforms. Companies are shifting to agile IP protection, ba ...

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How software is paving the way for efficiency gains in the construction industry

The construction industry, known for its traditional methods, is undergoing a digital transformation thanks to innovative software solutions. These advancements are streamlining processes, improving communication, and boosting overall project efficien ...

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Pioneering the Digital Outdoors: Outdooractive’s Journey of Innovation and IP Strategy

Since its inception in 1994, Outdooractive has been at the forefront of outdoor tourism, transforming how adventurers explore and connect with the world around them. With the launch of a digital platform – outdooractive.com – in 2008, the ...

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The Digital Revolution: AI and IP Transformation in the Modern Era

On November 12, 2024, at the Norwegian IP Day, I had the privilege of delivering a keynote speech on the transformative impact of digitization and artificial intelligence (AI) on intellectual property (IP). The event, organized by the Norwegian Patent ...

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How to protect your MedTech software with patents?

The MedTech industry went through hard times after the end of the COVID pandemic, but recovered in 2024 and is expected to grow again by more than 5 % annually. Therefore, the number of new especially digital products entering the market is expected t ...

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IP-Design and the role of IP in the digital transformation: Keynote at Nordex

The Nordex Group is an internationally leading on-shore wind turbine manufacturer with more than 10.000 employees worldwide and its main production sites in Germany, Spain, Brazil, USA an India. There are a main supporter of the green energy revolutio ...

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IP management challenges in the digital era

Currently the digital transformation is transforming all industries at an enormous speed and while most innovation came not so long ago from engineers and natural scientists in the R&D departments, now programmers in newly established digital depa ...

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