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Unveiling the Secrets of Ingredient Branding: How to Leverage Intellectual Property for Success

Everywhere you look, you see ingredient branding. There is a sticker on the computer with “Intel Inside”, the sports clothing is made of Gore-Tex, the e-bike has a motor from Bosch, the pan is Teflon-coated and the gears on the bike are fr ...

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How are IP rights positioned in a fashion brand’s strategy: what challenges does the future present?

The fashion industry is undeniably a constantly growing market that stands out for its peculiarities in terms of its fast-paced operation mechanisms, ephemeral trends and collections and its unique business structure. All these phenomena lead to a nee ...

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Trademark licensing

Generally speaking, trademark licensing is a way for the trademark owner to further commercialize his intellectual property asset(-s) by allowing someone else to use his trademark under the terms defined by the trademark license agreement. From franch ...

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IP-based brand management for Caribbean Rum: New research project at MIPLM

The rum industry is one of the largest earners of foreign exchange for the Caribbean islands outside of tourism and oil. For over 300 years, the Caribbean rum business has gently matured in protected markets. Centuries ago, rum was distilled from usel ...

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Millennium Falcon shoots down Millennial Falcon trademark

In a case decided under the ACR (Accelerated Case Resolution) regime at the TTAB (Trademark Trial and Appeal Board) Lucasfilm’s opposition against “Millennial Falcon” was sustained for live entertainment and production services. The Board said that Mi ...

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Digital brands at Roman Klis Design: FMCG product producers become experience providers

Fast Moving Consumer Goods (FMCG) are consumer goods that are frequently bought and needed, such as food, cleaning products or personal care products. Consumers buy these goods without much or long thought and practically every day. This makes them im ...

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New digital trademark forms: Trademark Law Modernization Act (MaMoG)

With the Trademark Law Modernization Act on January 14, 2019, Germany largely implemented the requirements of the European Trademark Law Directive 2015/2436, which is considered to be one of the most extensive changes in trademark law to date. In part ...

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GMK Branding Experts Support Digital Brand Fellowship Program

Brand Goes Digital: With the brand law reform, new, especially digital brand forms, such as the multimedia brand, will become registrable. The digitization of trademark law takes into account the development of the economy that competition, customer p ...

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Fellowship program for the protection of digital brand personalities with the German Design Council and Phoenix Design

Strong brands change our behavior and secure companies profitable positions in international competition. Companies invest in the communication of their brand in order to generate relevance and credibility with the target groups and to create differen ...

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