Tag: Customer Journey

Customer touchpoints represent the various moments of interaction between customers and the products offered by a company. These touchpoints, as well as the customer journey, find clear definition within the framework of the experience economy theory. ...

A customer journey consists of actions your clients take before and after they hire an IP expert. It should be part of your overall marketing strategy to improve business development and enable more effective marketing. By understanding the different ...

The increasing focus on the streaming business is paying off for Disney: In the first two quarters of 2021, the group attracted significantly more new subscribers than competitor Netflix. In the highly competitive streaming market, the US entertainmen ...

Deutsche Telekom AG was founded in 1995 and privatized in 1996 as successor of the German state-owned monopoly federal Post. Today it is the largest telecommunications provider in Europe with a revenue of €101 billion in 2020 and more than 200.000 emp ...

There is a new research project at the MIPLM: “Digital transformation in the regulated healthcare industry: How to exclusify the digital consumer health care journey?” Ping An Healthcare’s “Good Doctor” now has over 300 million users and is the world’ ...

The Mechanical Engineering Industry Association (VDMA) in Germany examined together with McKinsey & Company the area of digital platforms and applications. Despite a number of success stories, diverse efforts and investments, the industry of mecha ...

Worldwide the number of patent applications surges, especially in China which recently overtook the USA. Especially digital applications are more and more patented by global companies from China, like Huawei, but also SMEs. Therefore, it becomes incre ...

Worldwide the number of patent applications surges, with China recently overtaking the USA. Especially digital applications are more and more patented by global companies but also SMEs. Therefore, it becomes increasingly important to learn how to pate ...

Worldwide the number of patent applications surges, with China recently overtaking the USA. Especially digital applications are more and more patented by global companies but also SMEs. Therefore, it becomes increasingly important to learn how to pate ...

At least one third of all inventions are digital, according to data from the European Patent Office. Therefore, it becomes increasingly important to learn how to patent these kinds of digital business objects like use cases, user and customer journeys ...