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Online Marketing for IP Experts – Interview with Robert Klinski

Background Question 1: We are currently seeing a continuously accelerating digital transformation in the IP system. Especially in dealing with the stakeholders of the IP system as well as in the relationship and communication between attorneys and cli ...

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Online Marketing for IP Experts – Interview with Maria Boicova-Wynants

Background Question 1: We are currently seeing a continuously accelerating digital transformation in the IP system. Especially in dealing with the stakeholders of the IP system as well as in the relationship and communication between attorneys and cli ...

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Online Marketing for IP Experts – Interview with Martin Wilming

Background Question 1: We are currently seeing a continuously accelerating digital transformation in the IP system. Especially in dealing with the stakeholders of the IP system as well as in the relationship and communication between attorneys and cli ...

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Interview with Andreas Sætre Hanssen about awareness building for IP

Which topics are important to you? IPBA: In your articles you talked about different technology areas from smartphones to skis – what technology areas are you interested in from an IP perspective? Andreas Sætre Hanssen: For me this is twofold. Firstly ...

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HTBC Summer Camp 2023: How to create IP awareness for decision makers on LinkedIn

The High-growth Technology Business (HTB) community is an initiative to support business decision makers in SMEs by raising awareness about the relevance of intellectual property for their business. The High-growth Technology Business initiative regul ...

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Business development for IP firms – IP business talk with Mr. Rautenberg

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

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How to implement an IP management quality standard with a digital content portal?

What is the implementation of an IP management standard all about? It is mainly about the implementation and improvement of processes. Therefore, standards provide guidelines, which processes should be implemented in a company. They do not specify how ...

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IP Awareness Building under New Work Conditions: Content Marketing for IP Experts

Content marketing is part of a communication strategy for IP professionals to position themselves as an expert to their target groups and colleagues. To achieve such expert positioning, the expert shares relevant and valuable content with the target g ...

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Best Practice in Awareness Building for IP at Ungria: Interview with Mr. Sarmento

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

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IP Awareness Building under New Work Conditions: Personal branding

What is personal branding? Personal branding is all about making others aware of your skills and about what you can offer them. Independent of who you want to communicate to, be it your clients, colleagues, potential employers or any other target grou ...

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