Tag: awareness

Background Question 1: We are currently seeing a continuously accelerating digital transformation in the IP system. Especially in dealing with the stakeholders of the IP system as well as in the relationship and communication between attorneys and cli ...

Which topics are important to you? IPBA: In your articles you talked about different technology areas from smartphones to skis – what technology areas are you interested in from an IP perspective? Andreas Sætre Hanssen: For me this is twofold. Firstly ...

The High-growth Technology Business (HTB) community is an initiative to support business decision makers in SMEs by raising awareness about the relevance of intellectual property for their business. The High-growth Technology Business initiative regul ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

What is the implementation of an IP management standard all about? It is mainly about the implementation and improvement of processes. Therefore, standards provide guidelines, which processes should be implemented in a company. They do not specify how ...

Content marketing is part of a communication strategy for IP professionals to position themselves as an expert to their target groups and colleagues. To achieve such expert positioning, the expert shares relevant and valuable content with the target g ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

What is personal branding? Personal branding is all about making others aware of your skills and about what you can offer them. Independent of who you want to communicate to, be it your clients, colleagues, potential employers or any other target grou ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...