Tag: awareness

The Unified Patent Court has quickly become more than a new venue for European patent litigation. It has become a communication test for IP practice groups. The legal substance matters, of course: jurisdiction, remedies, provisional measures, bifurcat ...

Digital marketing for IP law firms is often misunderstood as a question of visibility alone. More posts, more rankings, more announcements, more practice pages. But visibility without structure rarely creates a clear market position. The real question ...

In many IP environments, knowledge is available. Interaction is not. IP Subject Matter Experts publish articles, contribute to reports, and participate in conferences. These formats are valuable, but they are often one-directional. They inform, but th ...

In many IP discussions, the problem is not a lack of knowledge. The problem is translation. Checklists represent a powerful way to bridge the gap between IP expertise and real-world decision-making. They transform knowledge into action, reduce complex ...

In many IP-driven industries, the challenge is not access to information. It is the ability to structure it. Companies operate in environments where technological developments, legal frameworks, and competitive dynamics evolve simultaneously. New data ...

Digital marketing for IP law firms works best when it does not look like marketing. It works when the visible communication of a firm reflects a strategic market position that already exists in the work, the people, the cases and the architecture of t ...

In many IP ecosystems, expertise exists in abundance. There are highly specialized practitioners, experienced litigators, technical patent experts, design specialists, licensing professionals, and advisors who understand very specific industries. Yet ...

In many IP markets, expertise is not the limiting factor. Visibility is. IP Subject Matter Experts often have deep knowledge, strong practical experience, and highly relevant perspectives for companies. They work on complex cases, shape strategies, an ...

At the ETL IP experience exchange, Authenticity in Digital IP Business Development, on March 24, 2026 in Berlin, Dr. Tobias Denk addressed one of the central questions facing IP law firms today: why do some firms become visible, memorable, and commerc ...

Making IP services understandable, comparable, and trusted If you ask ten innovation teams what they “need from IP,” you will often hear the same list: a patent filing, a trademark check, maybe an FTO, sometimes “support with licensing.” What you rare ...