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Beyond Expertise – what Thought Leadership really means

How to move from respected technician to recognized authority. Many IP professionals are highly respected inside their firms or niches, but rarely beyond. You’re the go‑to when something breaks, not the one invited to decide what comes next. That’s th ...

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From Hidden Expertise to Recognised Value – How to become discoverable, not boastful, as an IP expert

Many IP professionals feel stuck between two extremes: being invisible or sounding promotional. They want their expertise to be seen. Recognised. Respected. But not at the cost of seeming self-important. The good news? Visibility doesn’t require self- ...

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What Makes You Different? – The foundations of your personal brand

Ask any IP expert what they’re good at, and you’ll get answers like: “I’m precise.” “I’m reliable.” “I know how to navigate complex patent landscapes.” All true, and all important. But here’s the catch: most of your peers could say the same. In a fiel ...

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Why it’s time to think about how others perceive your expertise – Personal Branding for IP Experts

In the world of IP, you spend your time helping others protect what they’ve created — the ideas, inventions, and assets that hold real value. But here’s a simple question that too often goes unasked: What about the value of your own expertise? Many IP ...

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