Category: Column

When building a personal brand as an IP expert, the natural starting point is your own expertise — the technical fields you know, the cases you’ve won, the patents you’ve filed, or the strategies you’ve designed. But the real shift happens when ...

How to move from respected technician to recognized authority. Many IP professionals are highly respected inside their firms or niches, but rarely beyond. You’re the go‑to when something breaks, not the one invited to decide what comes next. That’s th ...

Many IP professionals feel stuck between two extremes: being invisible or sounding promotional. They want their expertise to be seen. Recognised. Respected. But not at the cost of seeming self-important. The good news? Visibility doesn’t require self- ...

Ask any IP expert what they’re good at, and you’ll get answers like: “I’m precise.” “I’m reliable.” “I know how to navigate complex patent landscapes.” All true, and all important. But here’s the catch: most of your peers could say the same. In a fiel ...

In the world of IP, you spend your time helping others protect what they’ve created — the ideas, inventions, and assets that hold real value. But here’s a simple question that too often goes unasked: What about the value of your own expertise? Many IP ...