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What Makes You Different? – The foundations of your personal brand

Ask any IP expert what they’re good at, and you’ll get answers like: “I’m precise.” “I’m reliable.” “I know how to navigate complex patent landscapes.” All true, and all important. But here’s the catch: most of your peers could say the same. In a fiel ...

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Why it’s time to think about how others perceive your expertise – Personal Branding for IP Experts

In the world of IP, you spend your time helping others protect what they’ve created — the ideas, inventions, and assets that hold real value. But here’s a simple question that too often goes unasked: What about the value of your own expertise? Many IP ...

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