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From Lenses to Leverage

How often do you bump into a 179 year old company that still behaves like a start‑up when it comes to its IP? ZEISS does just that. Quietly shielded by the Carl‑Zeiss‑Stiftung, the optics legend has turned its ownership model into a licence to think l ...

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Why you shouldn’t glance past a cardboard box

Most people never pause to consider the corrugated board keeping their online impulse‑buys safe. They should. Behind roughly every third box you touch stands BHS Corrugated – an engineering icon founded in 1717 that has reinvented itself more ti ...

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From Simulation to the “Digital Loop”: Why dSPACE’s IP Playbook Deserves Your Attention

When a company that sits quietly in Paderborn ends up embedded in almost every autonomous‑vehicle program on the planet, IP people should lean in. The new dSPACE case study just published by the IP Business Academy is not another glossy success story. ...

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Pioneering the Digital Outdoors: Outdooractive’s Journey of Innovation and IP Strategy

Since its inception in 1994, Outdooractive has been at the forefront of outdoor tourism, transforming how adventurers explore and connect with the world around them. With the launch of a digital platform – outdooractive.com – in 2008, the ...

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Achieving sustainable business success: IP Management the WILO way

At WILO, intellectual property (IP) management is more than just an administrative function; it’s a strategic cornerstone for sustainable growth and competitive advantage. WILO’s proactive IP strategy focuses on four core activities: Protect, De ...

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Unlocking Success: How Oxylabs Leverages IP Strategy to Drive Innovation

At Oxylabs, a leading provider of web data intelligence solutions from Lithuania, continuous innovation coupled with due attention to intellectual property (IP) rights is a cornerstone of success. The company’s IP strategy exemplifies how building IP ...

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Leveraging Intellectual Property as a Strategic Tool: A Case Study of Laerdal Medical

When it comes to innovation in the healthcare education field, one company stands as a beacon of excellence, driven not only by its commitment to saving lives but also by its strategic approach to intellectual property (IP) management. Laerdal Medical ...

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Decoding excellence: unleashing IP Management insights through industry case studies

The increased convergence of technology and legal intricacies poses both challenges and opportunities for contemporary businesses. To this end, an ongoing cooperation project between the CEIPI IP Business Academy and the I3PM  – International In ...

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Feel archives – a case study on IP strategy for a Singaporean fashion start-up

Feel Archives is a brand that was launched by Felicia Pang at the Singapore Stories 2022 contest, organized by the Singapore Fashion Council. The contest invited designers to create a 6-look capsule collection on the theme, “Fashion United”, aimed at ...

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How to patent positions in digital business eco-systems: Umdasch Venture/Doka case in the construction industry

The building industry is a very traditional and conservative trade. To develop new digital business models the Umdasch Group founded Umdasch Group Ventures, which is an independent company next to the formwork company Doka with the purpose to develop ...

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