Category: Books & Reviews

Market intelligence is no longer a luxury for IP experts—it’s a necessity. This post explores how patent attorneys and IP consultants can systematically gather insights on technology, competitors, and client needs to offer truly strategic advice. With ...

Being highly skilled is no longer enough—IP professionals must also be visible, trusted, and strategically positioned. This post explains how business development helps patent attorneys and IP consultants build long-term client relationships, define t ...

In a profession often defined by caution, rigor, and tradition, the mere mention of “marketing” can trigger a range of uncomfortable reactions among legal professionals. Maria Boicova-Wynants recognizes this tension and addresses it head-o ...

Digital marketing has become essential for IP experts to be found, trusted, and chosen in today’s global innovation economy. This post explains what digital marketing means for patent attorneys and IP consultants—positioning, educational content, visi ...

Micro, Small, and Medium Enterprises (MSMEs) are the heartbeat of many economies—agile, creative, and full of potential. Yet too often, their most valuable assets remain unrecognized and unprotected. The guidebook UandIP for MSMEs, by Alexandra Joyce ...

Business books often promise transformation but deliver either bloated theory or fleeting inspiration. Maria Boicova-Wynants’ One Evening MBA does neither. Instead, it serves as a crisp, no-nonsense roadmap for time-starved professionals who want an M ...

In today’s knowledge-driven economy, intellectual property (IP) is more crucial than ever. Yet, many CEOs and executives still view IP as a mere legal formality rather than a strategic asset. Maria Boicova-Wynants’ new book, “The Psy ...

In the rapidly evolving world of artificial intelligence, where innovation happens at breakneck speed and competition is fierce, how can growing AI companies protect their most valuable assets and secure their place in the market? Robert Plotkin&#8217 ...

In the fast-paced world of app development, where innovation is the currency and competition is fierce, understanding and leveraging intellectual property (IP) can be the difference between success and obscurity. Maria Boicova-Wynants’ “Te ...

Patent Portfolio Management: A Practical Guide by Simone Frattasi and Jean-Claude Alexandre Ho is a comprehensive resource designed to provide patent professionals and legal practitioners with practical strategies and tools for managing patent portfol ...