Category: Training

In the world of IP consulting, traditional marketing often fails to capture the nuance and value of expert services. That’s why referral marketing—where clients recommend experts based on trust and results—emerges as one of the most powerful business ...

In today’s IP landscape, being technically excellent is no longer enough. Expertise must be seen to be trusted. That’s the core insight behind the new email course on digital marketing for IP professionals — designed to help experts turn their invisib ...

On October 10, 2025, the Munich-based IP law firm Weickmann & Weickmann will host a full-day event that will bring together some of the most engaged minds in the field of IP. Under the theme “Strengthening Digital Visibility and Awareness in the I ...

The Business Development Email Course for IP Experts offers a practical and strategic framework to understand and improve how intellectual property professionals position themselves in the market. Delivered over six concise emails, this course is buil ...

In the fast-evolving world of IP, staying relevant means going beyond technical excellence. The training video “From IP Awareness Building to Business Development”, part of the Growth Suite for IP experts, is a comprehensive guide designed ...

As we approach the end of 2024, it’s an opportune moment to reflect on the remarkable journey of the IP Business Academy team in supporting intellectual property experts throughout their business development endeavours. Over the past year, the a ...

In today’s knowledge-driven economy, intellectual property (IP) management has become a critical skill for professionals across various industries. Prof. Wurzer and the IP Business Academy, in collaboration with the Center for International Inte ...

In today’s knowledge-driven economy, intellectual property (IP) has become a cornerstone of innovation and business success. The IP Business Academy stands at the forefront of this revolution, offering comprehensive education and training progra ...

The rapid advancement of generative AI is revolutionizing the landscape of intellectual property and innovation. The technology is reshaping traditional innovation processes, presenting both new opportunities and challenges for businesses across vario ...

Empowering the Next Generation of IP Leaders Are you a young IP professional eager to expand your network, gain international exposure, and make a meaningful impact in the intellectual property field? If so, the IP Business Academy and I3PM are thrill ...