Category: Training

In today’s competitive landscape, having expertise in intellectual property is no longer enough to stand out. Your potential clients, partners, and collaborators are spending more time online than ever before, and the first impression they form of you ...

For many IP experts, LinkedIn is the first place where potential clients, partners, and collaborators encounter their professional brand. Yet, despite LinkedIn’s potential as a business development tool, most profiles still read like digital CVs — lis ...

In a profession built on precision, discretion, and credibility, many IP experts still underestimate the value of being visible. But in today’s innovation economy, visibility is not vanity—it’s professional infrastructure. If clients, part ...

On 4th of August 2025, Prof. Dr. Alexander J. Wurzer, Professor for IP Management at CEIPI Strasbourg, was invited by the Intellectual Property Training Institute (IPTI) in Pakistan to speak on “IP in the Age of AI and Technology.” The lecture provide ...

In the world of IP consulting, traditional marketing often fails to capture the nuance and value of expert services. That’s why referral marketing—where clients recommend experts based on trust and results—emerges as one of the most powerful business ...

In today’s IP landscape, being technically excellent is no longer enough. Expertise must be seen to be trusted. That’s the core insight behind the new email course on digital marketing for IP professionals — designed to help experts turn their invisib ...

On October 10, 2025, the Munich-based IP law firm Weickmann & Weickmann will host a full-day event that will bring together some of the most engaged minds in the field of IP. Under the theme “Strengthening Digital Visibility and Awareness in the I ...

The Business Development Email Course for IP Experts offers a practical and strategic framework to understand and improve how intellectual property professionals position themselves in the market. Delivered over six concise emails, this course is buil ...

In the fast-evolving world of IP, staying relevant means going beyond technical excellence. The training video “From IP Awareness Building to Business Development”, part of the Growth Suite for IP experts, is a comprehensive guide designed ...

As we approach the end of 2024, it’s an opportune moment to reflect on the remarkable journey of the IP Business Academy team in supporting intellectual property experts throughout their business development endeavours. Over the past year, the a ...