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Why a Well-Designed LinkedIn Profile Matters for IP Professionals: The LinkedIn About TUNER

For many IP professionals, LinkedIn has evolved from a passive résumé into a central platform where visibility, credibility, and new business opportunities converge. Potential clients, collaborators, and employers routinely research experts online bef ...

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Why business models and IP strategy must be designed together

As intangible assets increasingly determine corporate valuation and competitive strength, intellectual property is moving from the legal department into the centre of strategic decision-making. Yet in many organisations, IP is still treated as a react ...

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Why Psychology and Strategy Together Determine the Success or Failure of Corporate IP

As innovation increasingly drives competitive advantage and corporate valuation, intellectual property (IP) has evolved from a legal checkbox into a strategic business imperative. Yet in many organisations, IP still remains siloed within IP legal team ...

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Why Business Development Matters for IP Experts: The Email Course Business Development

In today’s innovation-driven economy, intellectual property (IP) professionals, whether patent attorneys, IP consultants, or in-house IP counsels, can no longer rely solely on deep technical or legal expertise to sustain and grow their careers. The ro ...

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Authenticity in Digital IP Business Development: Bringing the Human Factor Back into Visibility

Digital business development has become unavoidable for IP professionals. Yet many patent attorneys, trademark experts, and IP strategists still feel that “digital” equals marketing pressure, self-promotion, or content that looks polished but feels de ...

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Strengthening Digital Visibility in IP: Highlights from the Weickmann & Weickmann Expert Exchange

On Friday, 10 October 2025, Weickmann & Weickmann hosted an all-day exchange in Munich focused on one question that increasingly shapes success in our field: how can IP professionals build digital visibility and genuine awareness without sacrifici ...

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Positioning for IP Experts: From Expertise to Recognized Authority

As the landscape of IP practice evolves, IP experts face a fundamental challenge: how to make their unique expertise visible, relevant, and trusted in a digital-first professional world. The new White Paper “Positioning for IP Experts”, av ...

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The Secret to Connecting with Your Ideal Client: A Game-Changing Guide for IP Experts

As an IP expert, you possess a unique and indispensable skill set. You are at the forefront of innovation, with the technical and legal expertise to protect groundbreaking ideas, shape business strategy, and safeguard a company’s most valuable a ...

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Transform Your Events Into a Client Conversion Engine: A Data-Driven Guide for Patent Law Firms

In the dynamic world of law firms, particularly in patent law, events are far more than just social gatherings. They are a powerful strategic tool for business development and client retention. In a highly competitive market, it’s no longer enou ...

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LinkedIn Visibility: Why Every IP Expert Needs to Master Their Profile

In today’s professional landscape, LinkedIn is no longer optional—it’s a strategic tool that every intellectual property expert must use to remain visible, credible, and connected. Whether you’re a seasoned patent attorney, a licensing specialist, or ...

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