Category: Training

In the dynamic world of law firms, particularly in patent law, events are far more than just social gatherings. They are a powerful strategic tool for business development and client retention. In a highly competitive market, it’s no longer enou ...

In today’s professional landscape, LinkedIn is no longer optional—it’s a strategic tool that every intellectual property expert must use to remain visible, credible, and connected. Whether you’re a seasoned patent attorney, a licensing specialist, or ...

In today’s competitive landscape, having expertise in intellectual property is no longer enough to stand out. Your potential clients, partners, and collaborators are spending more time online than ever before, and the first impression they form of you ...

For many IP experts, LinkedIn is the first place where potential clients, partners, and collaborators encounter their professional brand. Yet, despite LinkedIn’s potential as a business development tool, most profiles still read like digital CVs — lis ...

In a profession built on precision, discretion, and credibility, many IP experts still underestimate the value of being visible. But in today’s innovation economy, visibility is not vanity—it’s professional infrastructure. If clients, part ...

On 4th of August 2025, Prof. Dr. Alexander J. Wurzer, Professor for IP Management at CEIPI Strasbourg, was invited by the Intellectual Property Training Institute (IPTI) in Pakistan to speak on “IP in the Age of AI and Technology.” The lecture provide ...

In the world of IP consulting, traditional marketing often fails to capture the nuance and value of expert services. That’s why referral marketing—where clients recommend experts based on trust and results—emerges as one of the most powerful business ...

In today’s IP landscape, being technically excellent is no longer enough. Expertise must be seen to be trusted. That’s the core insight behind the new email course on digital marketing for IP professionals — designed to help experts turn their invisib ...

On October 10, 2025, the Munich-based IP law firm Weickmann & Weickmann will host a full-day event that will bring together some of the most engaged minds in the field of IP. Under the theme “Strengthening Digital Visibility and Awareness in the I ...

The Business Development Email Course for IP Experts offers a practical and strategic framework to understand and improve how intellectual property professionals position themselves in the market. Delivered over six concise emails, this course is buil ...