Category: Event

On 24 March 2026, ETL IP in Berlin hosted a focused event on a topic that many IP professionals feel every day, even if they do not always name it so directly: how can patent attorneys and IP law firms become visible in a credible way, without slippin ...

At the ETL IP experience exchange, Authenticity in Digital IP Business Development, on March 24, 2026 in Berlin, Dr. Tobias Denk addressed one of the central questions facing IP law firms today: why do some firms become visible, memorable, and commerc ...

Artificial intelligence has arrived in the everyday working reality of IP professionals. Patent attorneys, trademark experts, in house IP leaders, licensing specialists, and law firm partners are already using AI to summarize materials, prepare first ...

There is a quiet problem in the IP market. Many professionals are highly credible in practice, but far less recognizable in public. Their judgement is strong, their work is trusted, and their experience is real. Yet when someone encounters them online ...

Most IP professionals are not short on expertise. The real challenge is that expertise is often not legible to the people who need it most. Founders, product leaders, investors, procurement teams, and even many general counsel do not wake up looking f ...

Andreas Liebl, CEO of appliedAI Initiative GmbH, gave an overview presentation on the discussions about AI from the World Economic Forum 2026 at a meeting of the CTO Forum on February 26th. The Davos “AI update” landed with an unusual mix of excitemen ...

Most IP experts face the same tension once they take digital visibility seriously. Your strongest proof of competence lives behind confidentiality. The work that builds trust in real life is often based on invention disclosures, filing intentions, lic ...

Most business development advice still sounds like a campaign. Publish more. Post more. Attend more events. Send more outreach. That logic can work in consumer markets. In IP, it often misses the point. In IP practice, mandates are rarely triggered by ...

Most IP experts do not struggle with competence. They struggle with recognition. They deliver excellent work, often over years. They prevent problems that never become visible. They handle uncertainty with discipline. Their clients trust them deeply o ...

Authority in intellectual property has long been treated as a function of knowledge. Technical depth still matters. Yet many trust defining moments are not decided by who knows the most. They are decided by who can offer orientation when the situation ...