Category: CEIPI / MIPLM

Task 18: Ingredient Branding and Monopoly-in-a-Box In the final oral exam of the CEIPI-EPO Master Program in Intellectual Property Law and Management (MIPLM) 2025, students are once again tested on their ability to connect IP law with practical busine ...

In an era where IP plays a crucial role in shaping competitive advantage, the sixth and final module of the Master of Intellectual Property Law and Management (MIPLM) at CEIPI with the EPO dives deep into digital business transformation. This module, ...

In the sixth module of the CEIPI-EPO MIPLM, one lecture stands out for its direct glimpse into the future of IP management: Hannes Burger’s session on AI-supported systematic white spot analysis. At its core, this approach reimagines how we identify u ...

When we think about innovation, patents often come to mind first. But patents — if managed poorly — can become just paperwork and cost centres instead of strategic assets. That’s why IP subject matter expert of the IP Business Academy Dr. Oliver Baldu ...

The CEIPI Summer School 2025 once again brought together IP experts, scholars and industry practitioners to discuss cutting-edge trends in intellectual property management. Hosted by the Center for International Intellectual Property Studies (CEIPI) i ...

In an increasingly complex world, traditional learning methods sometimes fall short in preparing individuals for real-world challenges. This is where “serious games” come into play. Unlike games designed purely for entertainment, serious g ...

In today’s knowledge-driven economy, intellectual property (IP) plays a vital role in enabling innovation, driving competitiveness, and safeguarding value creation. Yet, the ability to manage and lead in the IP domain requires far more than legal and ...

Switching costs are the costs that a consumer or firm incurs when switching brands, suppliers, products, or services. These costs can be monetary, such as the cost of a new service, or non-monetary, such as the time, training or learning curve needed ...

In a world where intangible assets determine market leadership, the effective management and strategic deployment of Intellectual Property (IP) are no longer niche concerns—they’re central to business success. This blog post dives into the fourt ...

Innovation is the driving force behind human progress, shaping industries, economies, and societies. It is the process through which new ideas, technologies, and methods are transformed into practical solutions that address real-world challenges. From ...