Category: CEIPI / MIPLM

Game theory was born in the context of war, markets and competition – situations where outcomes depend not only on what you do, but also on what others decide at the same time. In modern IP strategy, this is the daily reality: competitors react to you ...

How can a company in commodity markets like cement, sugar or fuels build a lasting competitive advantage when products look similar and technological features are easy to copy? The Dangote case makes one point very clear: the real strategic leverage d ...

In today’s innovation economy, patents and other intellectual property have quietly become the real infrastructure of value creation. Factories, machines and buildings still matter, but much of a company’s competitive edge now lies in code, data, algo ...

The story of modern economies is, at its heart, the story of transformation. For centuries, wealth was created through land, then through machines, then through production lines and global trade. But in the last few decades, a profound shift has taken ...

When people first encounter the idea of strategy, they often think of long lists of actions, meticulous plans, or detailed timetables. But the lecture on IP Strategy Development at the CEIPI MIPLM begins with a different truth: strategy is not plannin ...

In the world of innovation, partnerships are both opportunity and risk. They can accelerate entry into new markets, unlock synergies between technologies, and enable bold strategies that a single company could never pursue alone. But they can also col ...

The innovator’s dilemma was first described in 1997 by Prof. Clayton M. Christensen from Harvard Business School in his famous book with the same name. The innovator’s dilemma describes the situation in which large, traditional companies suddenl ...

In Question 25 of the final oral examinations for the CEIPI Master in IP Law and Management, students are asked to describe the role of IP in the product development process. The exam question This year’s exam case confronts MIPLM candidates with the ...

Task 24 of the CEIPI MIPLM’25 exam challenges candidates to explain the management of trade secrets in innovation-driven companies. The exam question The oral exam question presented to the MIPLM candidates is based on a realistic and increasingly rel ...

Task 23 of the CEIPI MIPLM’25 exam challenges candidates to explain the role of IP in digital business transformation. The exam question DigiMach GmbH, a traditional mechanical engineering company, is undergoing a digital transformation. The company i ...