Category: CEIPI / MIPLM

Brand equity is the additional benefit a consumer associates with a brand, which makes it unique compared to all the other brands available in the market. In other words, brand equity means the customer’s perception and loyalty to a brand and brand aw ...

Strategy in business is about aligning corporate policies with strategic priorities to achieve objectives. It’s a broad formula that encompasses goals and the means to achieve them, and requires a deep understanding of the competitive environmen ...

At Oxylabs, a leading provider of web data intelligence solutions from Lithuania, continuous innovation coupled with due attention to intellectual property (IP) rights is a cornerstone of success. The company’s IP strategy exemplifies how building IP ...

How can AI be used to systematically develop patent portfolios, analyze patent literature, perform feature comparisons and support the entire invention process? These were the questions discussed in the final module of the MIPLM (Master for Intellectu ...

When it comes to innovation in the healthcare education field, one company stands as a beacon of excellence, driven not only by its commitment to saving lives but also by its strategic approach to intellectual property (IP) management. Laerdal Medical ...

The 4th module of the MIPLM program is about organization. Structure is key to implement strategies. Companies look for the structure-strategy-fit, which means, that their organization fits with their respective strategic objectives. Within the digita ...

On 13 & 14 June 2024 the next edition of the CEIPI Executive IP Management Days will be hosted in Strasbourg. The Executive IP Management Days are organized as both a presentation of the current state of the art and an exchange of experience of th ...

Digitalization causes a complete paradigm shift of production and innovation options. In a digital environment, innovation systems and management of technology face new challenges every year. Product development and engineering departments across the ...

Markets have been around for millennia, but the characteristics of digital platforms seem to be new. While product companies, such as diamond mines, protect their profits through barriers to entry, platform companies make profits by, for example, faci ...

Decision making is a big part of management. But are managers good in making decisions? Rational or sound decision making is taken as primary function of management. Every manager takes hundreds of decisions subconsciously or consciously making it the ...