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Research project: NFTs in IP strategy of a company

NFTs (Non-fungible tokens) are becoming more and more economically important, especially with the emergence of web 3.0. There, a host of new use cases in cryptocurrency, the metaverse, digital media and the arts becomes possible. This leads companies ...

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Case Study on IP-Design: Hansgrohe

In the current fast changing world traditional approaches of long term strategic research and development processes might not fit the promptness of change currently taking place. The knowledge-driven economy now sets new challenges that can be summari ...

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Patentability of digital business models: The 6th module of the MIPLM

New developments in digital technologies have led to the emergence of new business models that potentially challenge the present stand of many industries. The business models of enterprises such as Netflix or Tencent have already created measurable ch ...

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Design Driven Innovation: The VORWERK Thermomix

A revolution in Europe’s kitchens took place when the Thermomix TM5 was launched in September 2014 to replace its predecessor, the TM31, which had already been on the market since 2004. The TM5 represents Vorwerk’s digital transformation. Not only is ...

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Design Driven Innovation: RITTAL

Rittal is one of the world’s leading system providers for control cabinet technology, power distribution systems, system air conditioning, IT infrastructure, software and service in switchgear construction. It is exemplary in the consistent implementa ...

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Design Driven Innovation: CLAAS

CLAAS is a family business founded in 1913. The company, with corporate headquarters in Harsewinkel, Westphalia, is the European market leader in combined harvesters. CLAAS is also a top performer in world-wide agricultural engineering with tractors, ...

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Did they really patent this use case? Signify, the meaning of light

The usual business model in the lighting industry was to sell LED lights and other luminaries in retail shops. This has changed with the development of new business models, where products are leased but bought. The new type of business models has alre ...

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Managing outsourcing. A look into the inner workings of Philips

New Institutional Economics is an economic school of thought which evolved in the 1970s and is an extension of neoclassical economics, which also incorporates institutions. Institutions mean in this context social and legal norms governing the economi ...

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Generic IP Strategy used by ARRI: Value-added Monopoly

A differentiation strategy calls for the development of a product or service that offers unique attributes customers perceive to be better than or different from the products of the competition. The value added by the uniqueness of the product may all ...

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Organizational Implementation of a Patent Strategy – Example Vorwerk Thermomix

The starting point of a company’s organization is the appropriate division of labor. The challenge is to quantitatively distribute the workload and qualitatively distribute the various requirements for the work to be performed. The division of labor c ...

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