Category: CEIPI / MIPLM

In an increasingly complex world, traditional learning methods sometimes fall short in preparing individuals for real-world challenges. This is where “serious games” come into play. Unlike games designed purely for entertainment, serious g ...

In today’s knowledge-driven economy, intellectual property (IP) plays a vital role in enabling innovation, driving competitiveness, and safeguarding value creation. Yet, the ability to manage and lead in the IP domain requires far more than legal and ...

Switching costs are the costs that a consumer or firm incurs when switching brands, suppliers, products, or services. These costs can be monetary, such as the cost of a new service, or non-monetary, such as the time, training or learning curve needed ...

In a world where intangible assets determine market leadership, the effective management and strategic deployment of Intellectual Property (IP) are no longer niche concerns—they’re central to business success. This blog post dives into the fourt ...

Innovation is the driving force behind human progress, shaping industries, economies, and societies. It is the process through which new ideas, technologies, and methods are transformed into practical solutions that address real-world challenges. From ...

IP management requires making complex decisions in uncertain environments with significant financial implications. To navigate these challenges effectively, IP managers must understand and apply principles from decision theory, valuation, and game the ...

The concept of strategic fit is vital for organizations seeking sustainable competitive advantages. It refers to the alignment between a company’s internal resources and capabilities and external market conditions. This text explores the meaning of st ...

This thesis delves into the pivotal role of intellectual property (IP) management within medium-sized enterprises (MSEs), particularly in the context of an increasingly knowledge-driven global economy. As innovation becomes a key driver of competitive ...

This Tuesday 28th January, the historic city of Strasbourg played host to a memorable evening as Bas Albers delivered a thought-provoking dinner speech to welcome the new cohort of the Master of Intellectual Property Law and Management (MIPLM) 2024/25 ...

The Center for International Intellectual Property Studies (CEIPI) at the University of Strasbourg kicked off its largest ever Master of Intellectual Property Law and Management (MIPLM) program this week, welcoming 28 students from around the globe. W ...