Category: CEIPI / MIPLM

The Chinese humanoid robotics industry is rapidly evolving, driven by technological advancements, market dynamics, and strong government support. This presentation explores the patent strategies of leading companies in the field, such as UBTECH Roboti ...

This thesis delves into the complex relationship between intellectual property rights (IPRs) and the video game industry, focusing on how key IP mechanisms such as copyright, patents, trademarks, and trade secrets are employed to protect video game co ...

Since its inception in 1994, Outdooractive has been at the forefront of outdoor tourism, transforming how adventurers explore and connect with the world around them. With the launch of a digital platform – outdooractive.com – in 2008, the ...

The Master program in “Intellectual Property and Technological Transfer” (IPTT) at the Sofia University “St. Kliment Ohridski” is a unique offering, being the only one of its kind in Bulgaria developed in partnership with the World Intelle ...

Brand equity is the additional benefit a consumer associates with a brand, which makes it unique compared to all the other brands available in the market. In other words, brand equity means the customer’s perception and loyalty to a brand and brand aw ...

Strategy in business is about aligning corporate policies with strategic priorities to achieve objectives. It’s a broad formula that encompasses goals and the means to achieve them, and requires a deep understanding of the competitive environmen ...

At Oxylabs, a leading provider of web data intelligence solutions from Lithuania, continuous innovation coupled with due attention to intellectual property (IP) rights is a cornerstone of success. The company’s IP strategy exemplifies how building IP ...

How can AI be used to systematically develop patent portfolios, analyze patent literature, perform feature comparisons and support the entire invention process? These were the questions discussed in the final module of the MIPLM (Master for Intellectu ...

When it comes to innovation in the healthcare education field, one company stands as a beacon of excellence, driven not only by its commitment to saving lives but also by its strategic approach to intellectual property (IP) management. Laerdal Medical ...

The 4th module of the MIPLM program is about organization. Structure is key to implement strategies. Companies look for the structure-strategy-fit, which means, that their organization fits with their respective strategic objectives. Within the digita ...