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Digital Ecosystems and the Evolution of Digital Transformation in Industries

Today, digital business models help companies create new ways to compete, collaborate, and operate within the market. With the value digitalization offers for business models, digital ecosystems impact business functionality and determine the way busi ...

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Webinar of CEIPI and INAPI: IP Protection of Digital Use Cases and Gamification

As younger generations are focusing more on digital solutions, brands today use gaming mechanics in their user experience to draw and retain these demands from their future customers. These game mechanics are broken down to; goals, reward mechanisms, ...

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Lecturer Portrait: Bastian Best on digital patents and the digital transformation

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

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IP strategies for Razor-razorblade from Gillette to Canon and Nespresso: New research project at MIPLM

The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. Th ...

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IP-Management series at CEIPI: Patent protection for digital solutions according to DIN77006

Since June 2020 the DIN77006 is in effect in Germany. It is the quality standard to design digital use cases and other solutions like apps, customer journeys and business models to make them patentable and free of third-party rights. This university s ...

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How to improve SMEs IP capabilities with prediagnosis: New research project at MIPLM

Numerous studies have shown that the contribution of SMEs concerning innovation performance is important for the European economy. At the same time, empirical data shows insufficient and incomplete use of IP by many SMEs in Europe. Although the releva ...

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IP infringement risks in agile software development: New research project at the MIPLM

Due to the 4th industrial revolution, companies increasingly change their way of innovating new products and services. In an effort to master the digital transformation, companies are shifting from the traditional waterfall-driven development process ...

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Patent protected customer experience at NETFLIX and Disney+: New research project at the MIPLM

The increasing focus on the streaming business is paying off for Disney: In the first two quarters of 2021, the group attracted significantly more new subscribers than competitor Netflix. In the highly competitive streaming market, the US entertainmen ...

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IP-based brand management for Caribbean Rum: New research project at MIPLM

The rum industry is one of the largest earners of foreign exchange for the Caribbean islands outside of tourism and oil. For over 300 years, the Caribbean rum business has gently matured in protected markets. Centuries ago, rum was distilled from usel ...

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How to transform an IP strategy into the digital realm? New research project at the MIPLM

When manufacturing companies undergo the digital transformation, is there a kind of blueprint which they can follow to transform the IP strategy and operations into the digital paradigm? This is the question of the following research project. Machine/ ...

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