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Risk management practices and their applications in intellectual property management and trade secret management: New research project at MIPLM

Intellectual Property (IP) management is fraught with risk. From routine legal and administrative risks to more unpredictable risks such as freedom-to- operate, cyber-risk and knowledge leaks. In addition, with increasing digitalization, growth of int ...

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Comparing the role of IP in apple pay and Alipay business models: New research project at MIPLM

FinTech innovations lie at the interdisciplinarity area combining finance and technology. This research article covers two giants in this Fintech sector: Apple Pay and Alipay. The article begins with business analyzing approaches, wherein the Business ...

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The IP and strategy of a gaming giant: New research project at MIPLM

The video game market is a fast-growing and immensely profitable market with a global market value of over 183 billion USD in 2021, and expectations to grow over 70% up until 2025. One of the companies which has found its sweet spot in the video game ...

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Impact of NFTs on trade mark rights of fashion brands: New research project at MIPLM

The metaverse is fast becoming a competitive playground for big brands, most notably, fashion brands. Digital goods such as digital clothing items intended to be worn in the metaverse are sold in the form of Non-Fungible Tokens (NFTs). The metaverse w ...

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Licensing of storyline and characters in video game industry: New research project at MIPLM

Due to the growing interest of video games and increasing popularity of its storyline and heroes, the publishers and right owners are seeking for new ways of commercializing such game elements through licensing. The purpose of this study was to identi ...

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Data protection & digital pharma: New research project at MIPLM

The extensive connectivity brought about by the 4th industrial revolution has increased the importance of personal data, for many reasons such as risk analysis, market requirement predictions and to determine the preferences and inclinations of the cu ...

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Readiness Level of Implementation of the DIN 77006: New research project at MIPLM

Especially changes in the entrepreneurial sector, such as the further development or growth of the company, the environment or the economy, first require knowledge about the current state of affairs, in order to meet with acceptance and the willingnes ...

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A Strategy to Create a Robust IP Marketplace in Developing Countries – A Design Thinking Approach: New research project at MIPLM

The development of IPRs worldwide has led to the emergence of IP marketplaces. While these IP marketplaces are still in the embryotic stage in some regard, there are distinct differences in the efficiency of the IP marketplaces in the developed world ...

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NFTs in IP strategy of a company: New research project at MIPLM

NFTs (Non-fungible tokens) are becoming more and more economically important, especially with the emergence of web 3.0. There, a host of new use cases in cryptocurrency, the metaverse, digital media and the arts becomes possible. This leads companies ...

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Case Study on IP-Design: Hansgrohe

In the current fast changing world traditional approaches of long term strategic research and development processes might not fit the promptness of change currently taking place. The knowledge-driven economy now sets new challenges that can be summari ...

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