Category: CEIPI / MIPLM

IP management requires making complex decisions in uncertain environments with significant financial implications. To navigate these challenges effectively, IP managers must understand and apply principles from decision theory, valuation, and game the ...

The concept of strategic fit is vital for organizations seeking sustainable competitive advantages. It refers to the alignment between a company’s internal resources and capabilities and external market conditions. This text explores the meaning of st ...

This thesis delves into the pivotal role of intellectual property (IP) management within medium-sized enterprises (MSEs), particularly in the context of an increasingly knowledge-driven global economy. As innovation becomes a key driver of competitive ...

This Tuesday 28th January, the historic city of Strasbourg played host to a memorable evening as Bas Albers delivered a thought-provoking dinner speech to welcome the new cohort of the Master of Intellectual Property Law and Management (MIPLM) 2024/25 ...

The Center for International Intellectual Property Studies (CEIPI) at the University of Strasbourg kicked off its largest ever Master of Intellectual Property Law and Management (MIPLM) program this week, welcoming 28 students from around the globe. W ...

In my presentation, I was invited to explore a key aspect of IP-Strategy Development: Identifying the most important market players. Companies operate within a dynamic ecosystem of key players, including customers, suppliers, competitors, complementor ...

Since its inception in 1994, Outdooractive has been at the forefront of outdoor tourism, transforming how adventurers explore and connect with the world around them. With the launch of a digital platform – outdooractive.com – in 2008, the ...

The Master program in “Intellectual Property and Technological Transfer” (IPTT) at the Sofia University “St. Kliment Ohridski” is a unique offering, being the only one of its kind in Bulgaria developed in partnership with the World Intelle ...

Brand equity is the additional benefit a consumer associates with a brand, which makes it unique compared to all the other brands available in the market. In other words, brand equity means the customer’s perception and loyalty to a brand and brand aw ...

Strategy in business is about aligning corporate policies with strategic priorities to achieve objectives. It’s a broad formula that encompasses goals and the means to achieve them, and requires a deep understanding of the competitive environmen ...