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Deep Tech IP Strategy: How IP Management Evolves from Scientific Discovery to Market Growth with Dr. Alihan Kaya

A scientific breakthrough can open an entirely new field of opportunity. Building a viable business around it requires decisions about ownership, disclosure, investment and collaboration long before the commercial outcome becomes clear. For deep tech ...

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Managing Licensing Value Across the Brand Lifecycle with Joachim Knödler

Licensing turns the appeal of a brand or character into products, market access and commercial returns. Its success depends on the fit between the rights available, the proposed products and the partners capable of bringing them to market. A minimum g ...

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When the Market Moves Faster Than the Patent Portfolio with Marlo Sedlmair

Semiconductor equipment companies face a demanding IP management challenge: the functions that create competitive advantage can change while patent applications are still under examination. New equipment generations, tighter process requirements and a ...

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Strategic Licensing Management: Securing Revenue and Sustaining Partnerships

A licensing partner has launched a product, another is still preparing market entry, and a third reports sales below plan. Each agreement promises future income. Yet the management decision is different in every case. Should the IP owner provide suppo ...

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20 Years of MIPLM: Bringing IP Strategy to Life

The 2026/27 academic year marks a special occasion for the CEIPI Master in Intellectual Property Law and Management: its twentieth edition. This anniversary celebrates twenty years of connecting legal expertise, technological understanding and busines ...

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What You Learn When IP Stops Being a Legal Department: The MIPLM 2025/26 in Six Modules

What does it take to manage intellectual property as a business function rather than as a collection of legal rights? The 2025/26 Master of Intellectual Property Law and Management at CEIPI answered this across six modules, moving from strategy to val ...

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Beyond Patents: What the ASML–ZEISS Story Really Teaches About Sustainable Competitive Advantage

The story of ASML and Carl Zeiss SMT in EUV lithography is often told as a story of technological superiority. That is understandable, because the technology is extraordinary. Extreme ultraviolet lithography enables the production of the most advanced ...

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Controlled Openness Needs an IP Management System: Applying DIN 77006 and ISO 56005 in GreenTech with Dr. Jörn Plettig

GreenTech is often described through technologies: batteries, hydrogen systems, recycling processes, clean mobility, smart grids, carbon capture, low-carbon materials or digital energy platforms. But this picture is incomplete. The decisive question i ...

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When Innovation Outruns IP Expertise: What the IP Expertise Demand Index 2026 Reveals About Europe

At the international CEIPI Summer School 2026 in Strasbourg, the IP Expertise Demand Index was presented in a setting that could hardly have been more appropriate. CEIPI, the Center for International Intellectual Property Studies at the University of ...

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IP Decision Case Carsten Herzhoff: Predictive Quality Control in Adhesive and Coating Production

Industrial IoT is no longer only about connecting machines or collecting operational data. It is increasingly changing how industrial companies understand, stabilize and improve complex production systems. In adhesive, coating and functional material ...

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