Category: Press / Interviews

Industrial IoT and Smart Manufacturing are no longer only about connecting machines, sensors and production systems. They are changing how industrial value is created, monitored, optimized and protected. The IP question is therefore no longer limited ...

GreenTech is no longer a separate innovation category for environmentally motivated technologies. It is becoming part of the infrastructure of industrial competition. Batteries, energy storage, clean mobility, hydrogen, recycling, digital energy syste ...

MedTech and digital health are no longer separate innovation fields. Medical devices, software, data processing, connected sensors, digital platforms, clinical workflows and European enforcement structures are beginning to form one strategic environme ...

Digital marketing for IP law firms works best when recognition does not stand alone. An award, a ranking or a landmark case can create attention, but attention becomes commercially relevant only when it confirms something the market can already recogn ...

Digital marketing for IP law firms is often misunderstood as a question of visibility alone. More posts, more rankings, more announcements, more practice pages. But visibility without structure rarely creates a clear market position. The real question ...

Quantum technology is moving from a scientific frontier topic into an economically relevant field that attracts industrial investment, public funding, and strategic competition. While much of the discussion still focuses on technological breakthroughs ...

Many companies invest heavily in technology, patents, software, brands, or know-how, yet underestimate the document that often determines whether these assets truly generate value: the license agreement. A licensing contract is not an administrative a ...

Digital marketing for IP law firms works best when technical competence becomes easy for the market to recognise. This is especially difficult in patent work, because much of the most valuable expertise is hidden inside drafting choices, opposition st ...

Digital marketing for IP law firms works best when it does not look like marketing. It works when the visible communication of a firm reflects a strategic market position that already exists in the work, the people, the cases and the architecture of t ...

Digital marketing for IP law firms is not only about attracting attention. It is about helping the market understand what a firm should be chosen for. Expertise becomes commercially relevant when it is visible, structured and connected to a concrete c ...