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Bas Albers on IPBA Connect: how expert branding turns SME IP strategy into real business

Bas Albers represents a new archetype of IP Subject Matter Expert on the IP Business Academy. Unlike many experts who operate through the lens of law firms, Bas is a service founder. His company, Artemis IP-Management, and his tool, the Patent Cockpit ...

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IP Process Management: Turning Organizational Structures into Business Resilience

In today’s knowledge economy, intellectual property (IP) has become far more than a legal safeguard. It is the structural backbone of competitive advantage. Yet, many companies still treat IP as a legal necessity rather than a managed valuable asset. ...

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IP Protection in the Life Sciences: Turning Innovation into Market Success

In the life sciences, where the limits of medicine, biology, and technology constantly are pushed further, intellectual property (IP) is far more than a legal safeguard. It is the backbone of innovation. Every new therapy or diagnostic tool represents ...

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Tomas Geerkens (Connor) on IPBA Connect: Turning Licensing Compliance Expertise into Measurable Business Development

How does a specialist from a service provider use the IPBA Connect platform to build demand and convert it into engagements? Tomas Geerkens, Director for Royalty at Connor, offers a sharp answer: package deep licensing-compliance know-how into clear, ...

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Generative AI in Patent Practice: What We Learned in the 🖥️IP Business Talks Live Session with Sebastian Goebel

Generative AI is no longer a curiosity in IP — it’s a working tool that is reshaping how patent professionals read, reason, and write. In our recent 🖥️ IP Business Talks live session with patent attorney and long-time AI practitioner Sebastian Goebel, ...

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Operational IP Management: Turning Protection into Growth

When most people hear the term “intellectual property,” their thoughts still drift toward dusty patent files, complex legal jargon, or perhaps a courtroom drama where innovation is defended in front of a judge. For decades, IP was considered a cost ce ...

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From Niche Insight to Scalable Impact: How Sascha Kamhuber Builds Demand for Patent Intelligence in the Steel Industry

This is the story of a specialist who turns ultra-specific expertise into market traction. As an IP Subject Matter Expert on the IPBA Connect platform and the IP Business Academy, Sascha Kamhuber doesn’t sell a generic patent database; he offers a foc ...

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Why App Icons Are More Than Just Design

App icons may be tiny, but they carry enormous brand significance. As the digital storefront of any application, they’re often the first and most frequent point of contact between users and brands. In this episode, Zeeger Vink and Maria Boicova-Wynant ...

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Sebastian Goebel on IPBA Connect: How an IP Subject Matter Expert Turns Digital Visibility into Systematic Business Development

If you can show what you know, you make it easier for clients to choose what you can do. Few experts embody this better than Sebastian Goebel, European & German patent attorney and co-founder of Bösherz Goebel, whose specialty sits at the intersec ...

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Patents as Catalysts for a Sustainable Future

When it comes to solving the climate crisis, technology plays a central role. From electric vehicles to smart grids and bioplastics, innovation is shaping the path to a greener future. But for these solutions to succeed, they must be protected, commer ...

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