Category: Career / Education

Companies like Netflix, Cirque du Soleil, Nintendo managed to attract new customers and completely differentiate from their competitors by creating new markets. Cirque du Soleil, developed a new cirque style and managed to attract a new audience that ...

During the mid of the 20th century the character of science dramatically changed, when further progress became more and more only possible due to large scale project with immense budgets. Many big research institutions outside of universities were fou ...

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

Prof. Vladia Borisova PhD is the President of the Patent Office of the Republic of Bulgaria and the director of this new, outstanding degree program – a flagship project in the academic education of IP Management. The aim is to train highly qual ...

When considering the broader picture of international trade, it is clear that intellectual property rights are an important tool, allowing companies to optimize their market position by influencing their own market share as well as that of their compe ...

Erbe Elektromedizin GmbH was founded in 1851 in Tuebingen, Germany, and has today more than 1.700 employees and 21 subsidiaries, which supply over 110 countries with their products. In the 5th generation, the family-owned company develops, produces an ...

What is Competitive Advantage? In a simple definition; it refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales with superior margin ...

The aim of this work is to give an overview of the recent changes involving IP strategies related to banks and Fintech companies and to suggest some possible future scenarios. Traditionally banks, i.e. financial institutions whose main function is to ...

With the defences of the Master theses and Diploma projects in September and October 2023 a successful academic year ended and a new one is about to start. In the last year 22 Master students and 11 Diploma students as well as participants in the vari ...

Customer touchpoints represent the various moments of interaction between customers and the products offered by a company. These touchpoints, as well as the customer journey, find clear definition within the framework of the experience economy theory. ...