Category: Career / Education

This thesis delves into the pivotal role of intellectual property (IP) management within medium-sized enterprises (MSEs), particularly in the context of an increasingly knowledge-driven global economy. As innovation becomes a key driver of competitive ...

This Tuesday 28th January, the historic city of Strasbourg played host to a memorable evening as Bas Albers delivered a thought-provoking dinner speech to welcome the new cohort of the Master of Intellectual Property Law and Management (MIPLM) 2024/25 ...

The 🔗𝗱𝗜𝗣𝗹𝗲𝘅 is a comprehensive online resource designed to be a global hub for all things related to intellectual property (IP)/ IP management. It aims to demystify the complex world of IP and provide users with the knowledge and tools they need to ef ...

The Center for International Intellectual Property Studies (CEIPI) at the University of Strasbourg kicked off its largest ever Master of Intellectual Property Law and Management (MIPLM) program this week, welcoming 28 students from around the globe. W ...

In my presentation, I was invited to explore a key aspect of IP-Strategy Development: Identifying the most important market players. Companies operate within a dynamic ecosystem of key players, including customers, suppliers, competitors, complementor ...

The Chinese humanoid robotics industry is rapidly evolving, driven by technological advancements, market dynamics, and strong government support. This presentation explores the patent strategies of leading companies in the field, such as UBTECH Roboti ...

This thesis delves into the complex relationship between intellectual property rights (IPRs) and the video game industry, focusing on how key IP mechanisms such as copyright, patents, trademarks, and trade secrets are employed to protect video game co ...

Since its inception in 1994, Outdooractive has been at the forefront of outdoor tourism, transforming how adventurers explore and connect with the world around them. With the launch of a digital platform – outdooractive.com – in 2008, the ...

The Master program in “Intellectual Property and Technological Transfer” (IPTT) at the Sofia University “St. Kliment Ohridski” is a unique offering, being the only one of its kind in Bulgaria developed in partnership with the World Intelle ...

Brand equity is the additional benefit a consumer associates with a brand, which makes it unique compared to all the other brands available in the market. In other words, brand equity means the customer’s perception and loyalty to a brand and brand aw ...