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The digital value chain, gamification and the role of IP

The value chain was first described by Michael Porter in his groundbreaking book “Competitive Advantage: creating and sustaining superior performance” (Porter, 1998). It describes the primary and support activities which are needed to create products ...

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CEIPI MIPLM 2020-21 starts with the module about IP strategy and business model protection

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

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Fleet management at Hilti – A case study on digital business model transformation and the role of IP

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

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Start of the worldwide Ambassador program in IP management

In November 2020, the worldwide ambassador program in IP management was launched by the IP Business Academy. The IP Business Academy gathers all academic IP management education at CEIPI and runs different communication platforms like a blog, a Linked ...

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Follow up to the CEIPI Executive IP management days

On November 20.11.2020, the fifth version of the Executive IP management days was organized by the IP-Management program at CEIPI. This time they were organized fully in distance learning and participants earned a University Certificate from CEIPI. Th ...

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Change of Patent Infringement Risks by Digital Transformation of Business Models

New research project at MIPLM about smart home appliances and the changing risk exposure due to digital business models: Analysis of the changing patent infringement risk situation in a digital transformation scenario. Currently, the fourth industrial ...

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How to patent digital business models in the renewable energy industry? A case study from MECAL: “When Wind Goes Digital”

New research project at the MIPLM: Digitalization of the wind turbine industry – it continues to grow at rapid speed. Many competitors in the market are promoting new services that come from the interconnectivity and digitalization of individual ...

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New research project at the MIPLM: How to patent a digital customer journey in health care? Ping An Good Doctor is on the way

There is a new research project at the MIPLM: “Digital transformation in the regulated healthcare industry: How to exclusify the digital consumer health care journey?” Ping An Healthcare’s “Good Doctor” now has over 300 million users and is the world’ ...

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Bank of America changed its innovation and IP culture with a decentralized approach

Digitalization is driving in many successful companies an organizational change how innovation and IP work is done. This often means that a centralized innovation lab is installed. This innovation lab is a central unit with the purpose to drive especi ...

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Fifth full online version of the Executive IP management days at CEIPI on 20.11.2020

In November 2020, the IP-Management program at CEIPI will offer the fifth version of the Executive IP management days. This time they are organized fully in distance learning. Participants will be awarded a University Certificate from CEIPI. The full ...

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