Tag: Career

Digital business development is no longer optional for IP experts. Yet for many patent attorneys, trademark professionals, and IP strategists, online visibility still feels like a cultural mismatch. “Marketing language” can sound loud, inflated, or od ...

Spend a moment observing how IP experts introduce themselves: online, at conferences, or in client meetings. Most presentations are anchored in what the profession recognises as legitimate: practice areas, jurisdictions, industries, roles, institution ...

For a long time, authority in expert fields was defined almost exclusively by knowledge. What you knew. How deep your expertise was. How precisely you could argue a case. In IP, this focus is deeply ingrained. And rightly so. Technical excellence and ...

Digital business development has become unavoidable for IP professionals. Yet many patent attorneys, trademark experts, and IP strategists still feel that “digital” equals marketing pressure, self-promotion, or content that looks polished but feels de ...

In 2025, we published eight case-study style white-paper posts that collectively map a full digital-marketing and business-development system for IP experts: from how you define what you stand for, to how you become visible, to how visibility turns in ...

Today, many IP experts are technically brilliant and still misunderstood, underutilized, or brought in too late. Not because their expertise isn’t strong enough, but because it isn’t accessible enough to the people who need to act on it. In a world wh ...

If there is one capability that quietly multiplies the impact of an IP professional, it is disciplined, purposeful networking. Not the random exchange of business cards, but a system that turns relationships into better insight, faster coordination, a ...

There are countless books that promise to sharpen your personal brand with better posts, cleaner positioning and a more elegant LinkedIn banner. Integrity by Design by Maria Boicova-Wynants starts somewhere far less glamorous: with the thoughts you en ...

If you are an IP professional who wants more of the right client conversations — and fewer random “check-ins” that go nowhere — this new White Paper is for you. It introduces the Business-Development Archetypes for IP Experts, a practical way to align ...

For many IP experts, personal branding still sounds like something “nice to have”, relevant for visibility, perhaps, but not directly tied to business outcomes. But a strong expert brand does more than make you visible. It shapes the kind of opportuni ...