Tag: Career

For many IP experts, the idea that “good work should speak for itself” is not a naive belief. It comes from a professional culture built on precision, substance and responsibility. In intellectual property, credibility is earned through technical dept ...

For many years, senior IP experts could build authority through technical knowledge, legal precision and analytical depth. These things still matter. In complex IP work, they matter a great deal. But they no longer explain why some experts become trus ...

IP experts often enter strategic discussions with something genuinely relevant to say: about pricing power, market access, competitive advantage, the timing of a product launch. Although the argument is there, the message may not land. The problem usu ...

There is a question I hear regularly from managing partners of mid-sized IP firms, usually somewhere between a strategy conversation and a frank admission: “We know what we stand for. We just don’t know how to show up that way in the market and ...

The hardest positioning question for an IP expert is not: how do I want to present myself? It is: what have I been accepting without question? Many IP experts think of positioning as something external. A clearer profile. A sharper LinkedIn presence. ...

There is a sentence I often hear from experts I work with, especially in highly specialised fields such as intellectual property: “I don’t want to sound like marketing.” I understand that concern very well. For many IP experts, visib ...

For a long time, the idea that intellectual property should be treated as a strategic business asset rather than a purely legal function has been discussed in the profession. The underlying direction is not new. What feels different now is that the ma ...

There is a moment in almost every expert conversation where something subtle happens. You explain a complex issue clearly. The client nods. And then you hear: “So in the end, it’s quite simple.” It isn’t. Sit with that for a mo ...

In the second part of Visible IP Episode #1 within the CEIPI IP Business Live Talks, the conversation with Giulia Donato turned from client journeys to a closely related but distinct question: what does strong positioning actually look like for intell ...

On 24 March 2026, ETL IP in Berlin hosted a focused event on a topic that many IP professionals feel every day, even if they do not always name it so directly: how can patent attorneys and IP law firms become visible in a credible way, without slippin ...