Tag: Career

In 2025, we published eight case-study style white-paper posts that collectively map a full digital-marketing and business-development system for IP experts: from how you define what you stand for, to how you become visible, to how visibility turns in ...

Today, many IP experts are technically brilliant and still misunderstood, underutilized, or brought in too late. Not because their expertise isn’t strong enough, but because it isn’t accessible enough to the people who need to act on it. In a world wh ...

If there is one capability that quietly multiplies the impact of an IP professional, it is disciplined, purposeful networking. Not the random exchange of business cards, but a system that turns relationships into better insight, faster coordination, a ...

There are countless books that promise to sharpen your personal brand with better posts, cleaner positioning and a more elegant LinkedIn banner. Integrity by Design by Maria Boicova-Wynants starts somewhere far less glamorous: with the thoughts you en ...

If you are an IP professional who wants more of the right client conversations — and fewer random “check-ins” that go nowhere — this new White Paper is for you. It introduces the Business-Development Archetypes for IP Experts, a practical way to align ...

For many IP experts, personal branding still sounds like something “nice to have”, relevant for visibility, perhaps, but not directly tied to business outcomes. But a strong expert brand does more than make you visible. It shapes the kind of opportuni ...

On 10 October in Munich, Weickmann & Weickmann hosted an expert exchange on digital business development in IP. Across panels and roundtables, one theme kept surfacing: referrals are still the fastest path to high-fit mandates—yet most firms treat ...

The IP world is changing fast. AI reshapes workflows, new markets emerge, client expectations shift, and entire industries innovate at unprecedented speed. For experts who want to remain visible and relevant, it becomes unavoidable that their personal ...

Building a personal brand is not a one-time effort, it’s an ongoing process of evolution. The experts who truly stand out are not necessarily those who post the most or speak the loudest, but those who stay relevant without losing integrity. After sev ...

How does a specialist from a service provider use the IPBA Connect platform to build demand and convert it into engagements? Tomas Geerkens, Director for Royalty at Connor, offers a sharp answer: package deep licensing-compliance know-how into clear, ...