Tag: Career

Building a personal brand is not a one-time effort, it’s an ongoing process of evolution. The experts who truly stand out are not necessarily those who post the most or speak the loudest, but those who stay relevant without losing integrity. After sev ...

How does a specialist from a service provider use the IPBA Connect platform to build demand and convert it into engagements? Tomas Geerkens, Director for Royalty at Connor, offers a sharp answer: package deep licensing-compliance know-how into clear, ...

When you think of networking, what comes to mind? For many IP experts, it’s the conference small talk, the exchange of business cards, or the polite follow-up message on LinkedIn. But in reality, networking, done strategically, is a form of positionin ...

On Friday, 10 October 2025, Weickmann & Weickmann hosted an all-day exchange in Munich focused on one question that increasingly shapes success in our field: how can IP professionals build digital visibility and genuine awareness without sacrifici ...

As the landscape of IP practice evolves, IP experts face a fundamental challenge: how to make their unique expertise visible, relevant, and trusted in a digital-first professional world. The new White Paper “Positioning for IP Experts”, av ...

How to land and prepare webinars, panels, or conference talks that position you as an authority, in a professional and authentic way. In previous columns, we discussed how thought leadership grows through consistent visibility, especially when your in ...

International business development (BD) has entered a new phase. What used to be occasional conference appearances and ad-hoc networking has become a systematic capability that links strategy, reputation, and measurable outcomes across borders. Buyers ...

In IP practice, expertise is necessary—but not sufficient. Clients, founders, investors, and institutions increasingly assess advisors long before the first call by scanning their digital footprint for authority, clarity, and practical insight. This p ...

In column #8, we talked about thought leadership through publications and placements. Today, we move to the platform where most of these conversations begin and continue: LinkedIn. For many IP experts, LinkedIn is still seen as a digital CV or a place ...

This White Paper LinkedIn for IP Experts explores why LinkedIn is no longer optional for intellectual property professionals. It provides a detailed roadmap for building visibility, authority, and client relationships in today’s digital-first world. H ...