Pin it

Authenticity in Digital IP Business Development: A Strong Signal from Berlin at ETL IP

On 24 March 2026, ETL IP in Berlin hosted a focused event on a topic that many IP professionals feel every day, even if they do not always name it so directly: how can patent attorneys and IP law firms become visible in a credible way, without slippin ...

Read More
Pin it

From Expert to Choice: What Makes Digital Marketing for IP Law Firms Work

At the ETL IP experience exchange, Authenticity in Digital IP Business Development, on March 24, 2026 in Berlin, Dr. Tobias Denk addressed one of the central questions facing IP law firms today: why do some firms become visible, memorable, and commerc ...

Read More
Pin it

Architect, not firefighter: how making your thinking visible changes when clients call you

There is a company based not far from where I live, in Munich, that lost an estimated €10 million in revenue to counterfeits in the space of a few months. Not because they had neglected their IP. On the contrary: they had filed patents, registered tra ...

Read More
Pin it

Visible IP Episode #1 Part 1/2: What Client Journeys Can Look Like for IP Experts

In the first episode of Visible IP within the CEIPI IP Business Live Talks, the conversation with Giulia Donato focused on a question that matters far beyond LinkedIn tactics or content production: how can intellectual property experts make their expe ...

Read More
Pin it

Human First AI: Using Tools Without Losing Your Voice

Artificial intelligence has arrived in the everyday working reality of IP professionals. Patent attorneys, trademark experts, in house IP leaders, licensing specialists, and law firm partners are already using AI to summarize materials, prepare first ...

Read More
Pin it

Personal Brand Consistency in IP: Why a Recognizable Voice Matters Now

There is a quiet problem in the IP market. Many professionals are highly credible in practice, but far less recognizable in public. Their judgement is strong, their work is trusted, and their experience is real. Yet when someone encounters them online ...

Read More
Pin it

Visible expertise: how IP professionals turn expertise into credibility and business opportunities

Many IP professionals assume that their expertise will speak for itself. In reality, it rarely does. Not because the expertise is insufficient. On the contrary, the IP field is full of extraordinarily sophisticated specialists. The difficulty lies els ...

Read More
Pin it

Why IP Experts Need a Tailored Marketing Framework: The Online Marketing Strategy Configurator

The intellectual property profession has traditionally relied on reputation, referrals, and long-standing professional networks. For many years, visibility within a relatively closed professional community was sufficient to attract clients and collabo ...

Read More
Pin it

Teaching as Business Development in IP: How to Educate Without Selling

Most IP professionals are not short on expertise. The real challenge is that expertise is often not legible to the people who need it most. Founders, product leaders, investors, procurement teams, and even many general counsel do not wake up looking f ...

Read More
Pin it

LinkedIn as Conversation Architecture: How IP Expertise Turns into Qualified Inquiries

A recap of the I3PM training session on 24 February 2026, led by Prof. Dr. Alexander J. Wurzer and Dr. Tobias Denk. Most LinkedIn frustrations sound like “I post, but nothing happens.” The I3PM session “Leveraging the LinkedIn Algorithm: Achieving Rea ...

Read More
Linkedin
×
Cart