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Building Visible Expertise: Personal & Expert Branding for IP Professionals – Whitepaper for the exchange of experience at Weickmann & Weickmann

In the IP world, excellence alone isn’t enough. Decision-makers increasingly assess advisors through their digital footprint long before a first call. That means your brand—how you position your expertise, show up across channels, and sustain recognit ...

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Thought Leadership II – From Bylines to White Papers

In column #4, we explored what thought leadership truly means: not just having expertise, but shaping conversations in your field. Today, I’d like to build on that idea and focus on where and how you can share your voice so that it reaches the people ...

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Practical steps to present your expertise: choosing your formats and finding your rhythm

After a short summer break, it feels good to be back with this column. In #6, we focused on mindset and message, the inner foundation of your personal brand. Today, in #7, we move into execution and consistency: how to actually bring your expertise to ...

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Soft Skills Matter: How a New Collaboration Is Empowering IP Professionals for the Knowledge Economy

In today’s innovation-driven economy, success in IP management is no longer defined by legal expertise alone. The ability to communicate complex concepts, build trust with clients, navigate intercultural negotiations, or lead innovation teams is just ...

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From Reluctance to Recognition: A Lawyer-Friendly Guide to Marketing That Works

In a profession often defined by caution, rigor, and tradition, the mere mention of “marketing” can trigger a range of uncomfortable reactions among legal professionals. Maria Boicova-Wynants recognizes this tension and addresses it head-o ...

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A discussion between business people.
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Strengthening Digital Visibility in IP: Highlights from the Expert Exchange at Weickmann & Weickmann

On October 10, 2025, the Munich-based IP law firm Weickmann & Weickmann will host a full-day event that will bring together some of the most engaged minds in the field of IP. Under the theme “Strengthening Digital Visibility and Awareness in the I ...

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Framing Your Expertise So Others Understand Its Value

Many IP experts don’t struggle with the substance of their work. They struggle with helping others see why it matters. You know the effort it takes to protect an innovation pipeline, manage complex filings, or advise on high-stakes licensing deals. Bu ...

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Who Needs to Hear You? – How to map and understand the audience your expertise is truly for?

When building a personal brand as an IP expert, the natural starting point is your own expertise — the technical fields you know, the cases you’ve won, the patents you’ve filed, or the strategies you’ve designed. But the real shift happens when ...

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LinkedIn and the Patent Profession: epi Editorial Committee Meeting

On July 2nd, 2025, the epi Editorial Committee met to discuss how European patent attorneys and IP professionals can strategically use LinkedIn as a catalyst for systematic business development. In this meeting, Prof. Dr. Alexander J. Wurzer and Dr. T ...

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Beyond Expertise – what Thought Leadership really means

How to move from respected technician to recognized authority. Many IP professionals are highly respected inside their firms or niches, but rarely beyond. You’re the go‑to when something breaks, not the one invited to decide what comes next. That’s th ...

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