There is a quiet problem in the IP market. Many professionals are highly credible in practice, but far less recognizable in public. Their judgement is strong, their work is trusted, and their experience is real. Yet when someone encounters them online ...
Read MoreMany IP professionals assume that their expertise will speak for itself. In reality, it rarely does. Not because the expertise is insufficient. On the contrary, the IP field is full of extraordinarily sophisticated specialists. The difficulty lies els ...
Read MoreThe intellectual property profession has traditionally relied on reputation, referrals, and long-standing professional networks. For many years, visibility within a relatively closed professional community was sufficient to attract clients and collabo ...
Read MoreMost IP professionals are not short on expertise. The real challenge is that expertise is often not legible to the people who need it most. Founders, product leaders, investors, procurement teams, and even many general counsel do not wake up looking f ...
Read MoreA recap of the I3PM training session on 24 February 2026, led by Prof. Dr. Alexander J. Wurzer and Dr. Tobias Denk. Most LinkedIn frustrations sound like “I post, but nothing happens.” The I3PM session “Leveraging the LinkedIn Algorithm: Achieving Rea ...
Read MoreThe Positioning Shift: From Expert to Choice Summary of the Independent by Design IP Expert Support Live Session (24 February 2026) Most IP experts do not have a competence problem. They have a translation problem. The session opened with a pattern yo ...
Read MoreMost IP experts face the same tension once they take digital visibility seriously. Your strongest proof of competence lives behind confidentiality. The work that builds trust in real life is often based on invention disclosures, filing intentions, lic ...
Read MoreIn many conversations and sparring with IP experts, a similar hesitation surfaces. “I could have said more in that meeting.” “I saw the broader risk, but it wasn’t strictly my mandate.” “I didn’t want to overstep.” The concern is understandable. IP pr ...
Read MoreMany IP experts treat LinkedIn as a place to “post something occasionally.” That usually creates visibility, but not a predictable pipeline. The more reliable approach is to see LinkedIn as the front end of a client journey, and your CRM as the memory ...
Read MoreMost business development advice still sounds like a campaign. Publish more. Post more. Attend more events. Send more outreach. That logic can work in consumer markets. In IP, it often misses the point. In IP practice, mandates are rarely triggered by ...
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