Tag: Career

International business development (BD) has entered a new phase. What used to be occasional conference appearances and ad-hoc networking has become a systematic capability that links strategy, reputation, and measurable outcomes across borders. Buyers ...

In IP practice, expertise is necessary—but not sufficient. Clients, founders, investors, and institutions increasingly assess advisors long before the first call by scanning their digital footprint for authority, clarity, and practical insight. This p ...

In column #8, we talked about thought leadership through publications and placements. Today, we move to the platform where most of these conversations begin and continue: LinkedIn. For many IP experts, LinkedIn is still seen as a digital CV or a place ...

This White Paper LinkedIn for IP Experts explores why LinkedIn is no longer optional for intellectual property professionals. It provides a detailed roadmap for building visibility, authority, and client relationships in today’s digital-first world. H ...

If you can show what you know, you make it easier for clients to choose what you can do. Few experts embody this better than Sebastian Goebel, European & German patent attorney and co-founder of Bösherz Goebel, whose specialty sits at the intersec ...

In the IP world, excellence alone isn’t enough. Decision-makers increasingly assess advisors through their digital footprint long before a first call. That means your brand—how you position your expertise, show up across channels, and sustain recognit ...

In column #4, we explored what thought leadership truly means: not just having expertise, but shaping conversations in your field. Today, I’d like to build on that idea and focus on where and how you can share your voice so that it reaches the people ...

If you want a case study in modern expert marketing for IP professionals, look at Dr. Alihan Kaya. As an IP Subject Matter Expert on IPBA® Connect and the IP Business Academy, he has built a coherent presence across channels—anchored in a clear theme ...

After a short summer break, it feels good to be back with this column. In #6, we focused on mindset and message, the inner foundation of your personal brand. Today, in #7, we move into execution and consistency: how to actually bring your expertise to ...

In today’s innovation-driven economy, success in IP management is no longer defined by legal expertise alone. The ability to communicate complex concepts, build trust with clients, navigate intercultural negotiations, or lead innovation teams is just ...