Tag: Career

Most IP experts do not struggle with competence. They struggle with recognition. They deliver excellent work, often over years. They prevent problems that never become visible. They handle uncertainty with discipline. Their clients trust them deeply o ...

In conversations with IP experts, a familiar tension comes up again and again. On the one hand, there is deep expertise: years of training, complex cases handled, difficult decisions made under uncertainty. On the other hand, there is growing pressure ...

Authority in intellectual property has long been treated as a function of knowledge. Technical depth still matters. Yet many trust defining moments are not decided by who knows the most. They are decided by who can offer orientation when the situation ...

Most IP experts have one thing in common: the calendar is full. Client work, deadlines, internal reviews, urgent questions that cannot wait. And somewhere between all of that, there is a quiet but persistent thought: “I’d like more freedom in how I wo ...

Digital business development is no longer optional for IP experts. Yet for many patent attorneys, trademark professionals, and IP strategists, online visibility still feels like a cultural mismatch. “Marketing language” can sound loud, inflated, or od ...

Spend a moment observing how IP experts introduce themselves: online, at conferences, or in client meetings. Most presentations are anchored in what the profession recognises as legitimate: practice areas, jurisdictions, industries, roles, institution ...

For a long time, authority in expert fields was defined almost exclusively by knowledge. What you knew. How deep your expertise was. How precisely you could argue a case. In IP, this focus is deeply ingrained. And rightly so. Technical excellence and ...

Digital business development has become unavoidable for IP professionals. Yet many patent attorneys, trademark experts, and IP strategists still feel that “digital” equals marketing pressure, self-promotion, or content that looks polished but feels de ...

In 2025, we published eight case-study style white-paper posts that collectively map a full digital-marketing and business-development system for IP experts: from how you define what you stand for, to how you become visible, to how visibility turns in ...

Today, many IP experts are technically brilliant and still misunderstood, underutilized, or brought in too late. Not because their expertise isn’t strong enough, but because it isn’t accessible enough to the people who need to act on it. In a world wh ...