Category: Publications & Events

The strategic dilemma facing industrial IP leaders The Head of IP is preparing for the next management meeting. The executive board expects clear answers. Which rights does the company need for its digital transformation? Where could third-party paten ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For many IP experts, the hesitation around personal branding begins long before the question of what to post on LinkedIn or how to improve a profile. It begins with the term itself. “Personal branding” can sound uncomfortably close to self-promotion: ...

The Unified Patent Court is no longer a new institution in European patent litigation. It is becoming a central part of the strategic environment in which international companies enforce patents, defend market positions and prepare for disputes across ...

Many experts still treat online marketing as an occasional activity. They post after a conference, update their profile after a ranking, publish a short announcement when a new article goes live, and then disappear again for weeks or months. This is e ...

Engineering biology is moving from scientific possibility into industrial decision-making, as biological systems are increasingly designed computationally, tested through automated experimentation and transferred into production environments. Companie ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For many IP experts, objectivity is part of professional integrity. Clients expect careful analysis, accurate risk assessments and conclusions grounded in legal and technical substance. This discipline is fundamental to credible advice. Yet the way ob ...

The original 360° IP Strategy ended by condensing its logic into ten success principles. Their message was clear: IP is a competitive instrument, it must be thought from the customer backwards, and it only creates value when it is integrated into mark ...

Engineering biology is moving from scientific possibility into industrial decision making. Biological systems are increasingly designed, digitally modelled, experimentally automated and transferred into production environments. The strategic IP questi ...