Alexandra Palacpac Book
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From Hidden Assets to Business Advantage: A Game-Changing Guidebook for Micro, Small, and Medium Enterprises

Micro, Small, and Medium Enterprises (MSMEs) are the heartbeat of many economies—agile, creative, and full of potential. Yet too often, their most valuable assets remain unrecognized and unprotected. The guidebook UandIP for MSMEs, by Alexandra Joyce ...

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AI-Based Court Decision Analysis: A Deep Dive with Til Martin Bussmann-Welsch

In this CEIP IP Business Talk, the focus was on a subject that’s rapidly transforming how legal professionals, especially in Intellectual Property (IP) law, approach their work: AI-based court decision analysis. On 8th of July, host Alexander Wurzer w ...

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One Evening MBA, Buch von Maria Boicova Wynants
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From Strategy to Action in One Night: What Makes One Evening MBA a Must-Read for Busy Professionals

Business books often promise transformation but deliver either bloated theory or fleeting inspiration. Maria Boicova-Wynants’ One Evening MBA does neither. Instead, it serves as a crisp, no-nonsense roadmap for time-starved professionals who want an M ...

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2025 Rudolf Diesel Medal Ceremony
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Honouring the Pioneers of Innovation: Reflections on the 2025 Rudolf Diesel Medal Ceremony

The 2025 Rudolf Diesel Medal ceremony, held on July 10 at the historic MAN Museum in Augsburg, once again brought together a remarkable community of visionaries, inventors, entrepreneurs, and innovation advocates. As Germany’s oldest innovation award— ...

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International brand protection 🎯 IP Management Pulse #41

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Image of a Laptop depicting content about the video course for IP Experts: From IP Awareness Building to Business Development.
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Winning with Foresight: Why Business Development Starts with Market Intelligence

In the fast-evolving world of IP, staying relevant means going beyond technical excellence. The training video “From IP Awareness Building to Business Development”, part of the Growth Suite for IP experts, is a comprehensive guide designed ...

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Who Needs to Hear You? – How to map and understand the audience your expertise is truly for?

When building a personal brand as an IP expert, the natural starting point is your own expertise — the technical fields you know, the cases you’ve won, the patents you’ve filed, or the strategies you’ve designed. But the real shift happens when ...

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Smart Parking Reinvented with AI-based White Spot Analyses, IP Design, and Synthetic Inventing

Parking may seem mundane — but in the modern city, it’s at the very heart of real estate value, urban flow, and the digital transformation of mobility. The I3PM Case Study Smart Parking 2025 demonstrates how innovative companies and IP strategists are ...

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Lean IP: How Siemens Uses Strategic and Value-Oriented IP Management to Drive Growth

In today’s rapidly changing technological landscape, few companies illustrate the strategic power of IP better than Siemens. As a diversified global technology conglomerate with business units spanning digital industries, smart infrastructure, mobilit ...

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Navigating the Green IP Landscape: A Strategic Imperative for Growth-Oriented Companies Entering the European Market

In an increasingly environmentally conscious world, the convergence of green technologies, sustainable practices, and intellectual property (IP) is creating new frontiers for innovation and market expansion. For growth-oriented companies, understandin ...

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