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Trusted, Not Touted: Introducing the White Paper “Referral Marketing for IP Experts”

On 10 October in Munich, Weickmann & Weickmann hosted an expert exchange on digital business development in IP. Across panels and roundtables, one theme kept surfacing: referrals are still the fastest path to high-fit mandates—yet most firms treat ...

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Using Design Rights to Remove Infringing Products from Online Marketplaces

Design protection is often discussed in the context of registration, scope, and validity. Far less attention is paid to one of its most practical benefits: its enforceability through notice-and-take-down (NTD) mechanisms on online marketplaces. While ...

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Conflicts between generative AI and copyright 🎯 IP Management Pulse #49

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

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Future-proofing your personal brand: staying relevant as the IP Landscape accelerates

The IP world is changing fast. AI reshapes workflows, new markets emerge, client expectations shift, and entire industries innovate at unprecedented speed. For experts who want to remain visible and relevant, it becomes unavoidable that their personal ...

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When global evidence meets daily practice: What WIPO Pulse 2025 tells us about IP awareness building

The new WIPO Pulse 2025 report is more than a data set. It is a mirror held up to the global IP ecosystem – and it shows that years of coordinated IP awareness building are starting to pay off. WIPO surveyed 35,500 people in 74 countries and found ris ...

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Trade secrets v. patents – conflict of IP protection with AI in healthcare wearable devices

Digital technology and AI have hijacked all the industries, and the healthcare sector is not an exception. AI has helped in the evolution of the digital healthcare and pharmaceutical industry. This has expanded the scope of using AI in managing and pr ...

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Bas Albers on IPBA Connect: how expert branding turns SME IP strategy into real business

Bas Albers represents a new archetype of IP Subject Matter Expert on the IP Business Academy. Unlike many experts who operate through the lens of law firms, Bas is a service founder. His company, Artemis IP-Management, and his tool, the Patent Cockpit ...

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IP Process Management: Turning Organizational Structures into Business Resilience

In today’s knowledge economy, intellectual property (IP) has become far more than a legal safeguard. It is the structural backbone of competitive advantage. Yet, many companies still treat IP as a legal necessity rather than a managed valuable asset. ...

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The role of patents in the restructuring of OpenAI 🎯 IP Management Pulse #48

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

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Evolving with Integrity: how to keep your personal brand relevant and real

Building a personal brand is not a one-time effort, it’s an ongoing process of evolution. The experts who truly stand out are not necessarily those who post the most or speak the loudest, but those who stay relevant without losing integrity. After sev ...

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