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How IP Experts Can Build a Precise and Actionable Online Marketing Plan with the Online Marketing Strategy Configurator

In today’s competitive landscape, having expertise in intellectual property is no longer enough to stand out. Your potential clients, partners, and collaborators are spending more time online than ever before, and the first impression they form of you ...

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Explainable AI in the Courtroom: Anita’s Breakthrough for IP Legal Practice

In episode #49 of IP Management Voice, we follow the journey of Till Martin Bußmann-Welsch, co-founder of the legal tech company Anita, whose AI platform is changing how court decisions are analyzed—starting with judge behavior and evolving into a tra ...

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The intangible economy 🎯 IP Management Pulse #43

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

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Practical steps to present your expertise: choosing your formats and finding your rhythm

After a short summer break, it feels good to be back with this column. In #6, we focused on mindset and message, the inner foundation of your personal brand. Today, in #7, we move into execution and consistency: how to actually bring your expertise to ...

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How IP Experts Can Transform Their LinkedIn Profile with the LinkedIn About Tuner

For many IP experts, LinkedIn is the first place where potential clients, partners, and collaborators encounter their professional brand. Yet, despite LinkedIn’s potential as a business development tool, most profiles still read like digital CVs — lis ...

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Lean IP in Action: How Agile Strategy Turns Patents into Business Value

In episode #48 of IP Management Voice, the focus is on a concept that redefines the role of intellectual property: Lean IP. Borrowing directly from Lean Management, this approach applies principles like eliminating waste, focusing on value, and enabli ...

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Trusted, Not Touted: How IP Experts Win with Smart Referral Marketing

Referral marketing works best when others clearly understand your expertise and can recommend you with confidence. For IP professionals, it’s not about asking for Favors—it’s about being visible, consistent, and trusted in your niche. This post ...

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Be Seen Where It Matters: Why LinkedIn Is the IP Expert’s Most Powerful Tool

In a profession built on precision, discretion, and credibility, many IP experts still underestimate the value of being visible. But in today’s innovation economy, visibility is not vanity—it’s professional infrastructure. If clients, part ...

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AI-Powered Invention with Patentbutler.ai

This podcast episode is a deep dive into the transformative role of artificial intelligence in the invention process, highlighting the groundbreaking tool patentbutler.ai. Created by Daniel Holzner, patentbutler.ai is designed to act as a co-inventor, ...

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Stay Ahead or Fall Behind: Why Market Intelligence Is the IP Expert’s Secret Advantage

Market intelligence is no longer a luxury for IP experts—it’s a necessity. This post explores how patent attorneys and IP consultants can systematically gather insights on technology, competitors, and client needs to offer truly strategic advice. With ...

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