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Good positioning requires a choice

One of the most difficult conversations I have when developing a positioning strategy often begins with a perfectly reasonable objection: “But we do much more than that.” It usually comes from experienced professionals who have spent years building th ...

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Building IP That Survives the Transition from Clean-Tech R&D to Market

A successful pilot project opens new opportunities for a cleantech company. It also creates new IP decisions. Potential partners want technical details, industrial deployment introduces further improvements, and competitors may hold rights relevant to ...

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Making IP Management Work for Industrial Innovation at the CTO Forum: DIN77006 with Dr. Jörn Plettig

How does technological potential become lasting industrial advantage? This question shaped the CTO Autumn Forum on 15 October 2026 in Ludwigsburg. It also provided the context for a particularly well-received contribution by Dr. Jörn Plettig: an appro ...

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IP Strategies for Digital MedTech with Camille Terfve

Digital MedTech connects medical knowledge, software and data analysis in products that can improve diagnosis, monitoring and treatment decisions. The underlying technologies develop rapidly, while clinical adoption and regulatory approval follow thei ...

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CEIPI IP Business Talk with Tobias Wuttke: UPC as Part of Corporate Risk Management

The Unified Patent Court gives companies a new form of enforcement leverage across Europe. A single action can potentially reach several important markets, but the same centralized system can also expose a patent to revocation across those territories ...

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Patenting the Transition to Net Zero with Andrew Cockerell

Bringing a new energy or aviation technology into industrial use depends on developments across an entire system. Fuels, propulsion, infrastructure, components and digital technologies have to work together. For companies contributing to that transiti ...

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When intelligence becomes infrastructure 🎯IP Management Pulse #70

Subscribe for compact, in-depth IP intelligence: trends, cases and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical insights into current developments in IP management and learn from leading experts ...

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What positioning actually means for an expert-led business

Many IP professionals are by now aware that visibility is essential for business growth. But before deciding what to say, where to appear or how frequently to communicate, there is a more fundamental question: What should make your expertise particula ...

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CEIPI IP Business Talk with Camille Terfve: IP Strategies for Digital MedTech

Digital MedTech brings medical knowledge, software and data analysis into increasingly connected products. A diagnostic application, an imaging tool or a patient-monitoring solution may derive its value from several interacting developments. For the c ...

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Building an IP Strategy for Robotics Innovation with Andrew White

Robotics brings mechanics, sensors, electronics, control software and artificial intelligence into an integrated technical system. The commercial advantage often emerges from the interaction between these elements. For the companies developing them, t ...

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