Category: Publications & Events

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There is a sentence I often hear from experts I work with, especially in highly specialised fields such as intellectual property: “I don’t want to sound like marketing.” I understand that concern very well. For many IP experts, visib ...

A growing number of signals from the industry suggest a clear mismatch in the European market for patent support around the Unified Patent Court. Companies do recognize the strategic relevance of the UPC. Yet much of what they need is not visibly addr ...

Many companies invest heavily in technology, patents, software, brands, or know-how, yet underestimate the document that often determines whether these assets truly generate value: the license agreement. A licensing contract is not an administrative a ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For a long time, the idea that intellectual property should be treated as a strategic business asset rather than a purely legal function has been discussed in the profession. The underlying direction is not new. What feels different now is that the ma ...

Few inventions have a story as rich and entertaining as this… and even fewer brands manage to lead their market for more than a century, staying true to their customers while communicating values such as luxury, sophistication, and exclusivity. Merced ...

There is a moment in almost every expert conversation where something subtle happens. You explain a complex issue clearly. The client nods. And then you hear: “So in the end, it’s quite simple.” It isn’t. Sit with that for a mo ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

A recent study conducted with the Open Foresight Board of the CEIPI IP Business Academy points to a clear mismatch in the German market for IP support in quantum technologies. Quantum companies do have a strong and specific need for intellectual prope ...