Category: Publications & Events

GreenTech is no longer a separate innovation category for environmentally motivated technologies. It is becoming part of the infrastructure of industrial competition. Batteries, energy storage, clean mobility, hydrogen, recycling, digital energy syste ...

The CTO Spring Forum 2026, held on 20 and 21 May in Munich, made one thing very clear: technology is no longer a topic that can be managed only within research, development or product departments. It has become a central leadership issue. This year’s ...

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Case Study: Mentorship of a Colombian women-founded Biotech Startup (Sciphage) Abstract This case study explores how an integrated approach combining intellectual property (IP) strategy, technology transfer, corporate governance, and third-party negot ...

The hardest positioning question for an IP expert is not: how do I want to present myself? It is: what have I been accepting without question? Many IP experts think of positioning as something external. A clearer profile. A sharper LinkedIn presence. ...

MedTech and digital health are no longer separate innovation fields. Medical devices, software, data processing, connected sensors, digital platforms, clinical workflows and European enforcement structures are beginning to form one strategic environme ...

Digital marketing for IP law firms works best when recognition does not stand alone. An award, a ranking or a landmark case can create attention, but attention becomes commercially relevant only when it confirms something the market can already recogn ...

Digital marketing for IP law firms is often misunderstood as a question of visibility alone. More posts, more rankings, more announcements, more practice pages. But visibility without structure rarely creates a clear market position. The real question ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

There is a sentence I often hear from experts I work with, especially in highly specialised fields such as intellectual property: “I don’t want to sound like marketing.” I understand that concern very well. For many IP experts, visib ...