Category: Publications & Events

Market intelligence is no longer a luxury for IP experts—it’s a necessity. This post explores how patent attorneys and IP consultants can systematically gather insights on technology, competitors, and client needs to offer truly strategic advice. With ...

In the world of IP consulting, traditional marketing often fails to capture the nuance and value of expert services. That’s why referral marketing—where clients recommend experts based on trust and results—emerges as one of the most powerful business ...

The video game industry is not only an entertainment juggernaut but also a fertile ground for complex IP issues. From creative copyrights to strategic trademarks and increasingly, software patents—video games are rich with legal touchpoints that deman ...

Being highly skilled is no longer enough—IP professionals must also be visible, trusted, and strategically positioned. This post explains how business development helps patent attorneys and IP consultants build long-term client relationships, define t ...

In today’s IP landscape, being technically excellent is no longer enough. Expertise must be seen to be trusted. That’s the core insight behind the new email course on digital marketing for IP professionals — designed to help experts turn their invisib ...

In episode #46 of the IP Management Voice podcast, Robert Klinski challenges conventional tech investing by proposing a surprisingly strategic alternative: patents. Rather than pouring capital into volatile equity markets or speculative startups, Klin ...

In a profession often defined by caution, rigor, and tradition, the mere mention of “marketing” can trigger a range of uncomfortable reactions among legal professionals. Maria Boicova-Wynants recognizes this tension and addresses it head-o ...

On October 10, 2025, the Munich-based IP law firm Weickmann & Weickmann will host a full-day event that will bring together some of the most engaged minds in the field of IP. Under the theme “Strengthening Digital Visibility and Awareness in the I ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

Digital marketing has become essential for IP experts to be found, trusted, and chosen in today’s global innovation economy. This post explains what digital marketing means for patent attorneys and IP consultants—positioning, educational content, visi ...