Tag: Digital Training

In today’s competitive landscape, having expertise in intellectual property is no longer enough to stand out. Your potential clients, partners, and collaborators are spending more time online than ever before, and the first impression they form of you ...

For many IP experts, LinkedIn is the first place where potential clients, partners, and collaborators encounter their professional brand. Yet, despite LinkedIn’s potential as a business development tool, most profiles still read like digital CVs — lis ...

Referral marketing works best when others clearly understand your expertise and can recommend you with confidence. For IP professionals, it’s not about asking for Favors—it’s about being visible, consistent, and trusted in your niche. This post ...

In a profession built on precision, discretion, and credibility, many IP experts still underestimate the value of being visible. But in today’s innovation economy, visibility is not vanity—it’s professional infrastructure. If clients, part ...

Market intelligence is no longer a luxury for IP experts—it’s a necessity. This post explores how patent attorneys and IP consultants can systematically gather insights on technology, competitors, and client needs to offer truly strategic advice. With ...

In the world of IP consulting, traditional marketing often fails to capture the nuance and value of expert services. That’s why referral marketing—where clients recommend experts based on trust and results—emerges as one of the most powerful business ...

Being highly skilled is no longer enough—IP professionals must also be visible, trusted, and strategically positioned. This post explains how business development helps patent attorneys and IP consultants build long-term client relationships, define t ...

In today’s IP landscape, being technically excellent is no longer enough. Expertise must be seen to be trusted. That’s the core insight behind the new email course on digital marketing for IP professionals — designed to help experts turn their invisib ...

Digital marketing has become essential for IP experts to be found, trusted, and chosen in today’s global innovation economy. This post explains what digital marketing means for patent attorneys and IP consultants—positioning, educational content, visi ...

The Master program in “Intellectual Property and Technological Transfer” (IPTT) at the Sofia University “St. Kliment Ohridski” is a unique offering, being the only one of its kind in Bulgaria developed in partnership with the World Intelle ...