Tag: Digital Training

Market intelligence is no longer a luxury for IP experts—it’s a necessity. This post explores how patent attorneys and IP consultants can systematically gather insights on technology, competitors, and client needs to offer truly strategic advice. With ...

In the world of IP consulting, traditional marketing often fails to capture the nuance and value of expert services. That’s why referral marketing—where clients recommend experts based on trust and results—emerges as one of the most powerful business ...

Being highly skilled is no longer enough—IP professionals must also be visible, trusted, and strategically positioned. This post explains how business development helps patent attorneys and IP consultants build long-term client relationships, define t ...

In today’s IP landscape, being technically excellent is no longer enough. Expertise must be seen to be trusted. That’s the core insight behind the new email course on digital marketing for IP professionals — designed to help experts turn their invisib ...

Digital marketing has become essential for IP experts to be found, trusted, and chosen in today’s global innovation economy. This post explains what digital marketing means for patent attorneys and IP consultants—positioning, educational content, visi ...

The Master program in “Intellectual Property and Technological Transfer” (IPTT) at the Sofia University “St. Kliment Ohridski” is a unique offering, being the only one of its kind in Bulgaria developed in partnership with the World Intelle ...

How can AI be used to systematically develop patent portfolios, analyze patent literature, perform feature comparisons and support the entire invention process? These were the questions discussed in the final module of the MIPLM (Master for Intellectu ...

Creating a Stellar LinkedIn Profile: Your Digital Professional Identity In today’s digitally connected world, your LinkedIn profile is often the first impression you make on potential employers, clients, or professional contacts. It’s more ...

In today’s fast-paced business environment, it is critical that companies remain innovative and keep up with the latest technologies to stay competitive. A company that has successfully implemented this approach is Connect One, who is presenting ...

Prof. Vladia Borisova PhD is the President of the Patent Office of the Republic of Bulgaria and the director of this new, outstanding degree program – a flagship project in the academic education of IP Management. The aim is to train highly qual ...