Category: Webinar

Developing and maintaining a valuable patent portfolio is a typical but also challenging task for IP managers worldwide. The challenges include defining and identifying valuable patents and the targeted generation of these patents. Constantly adapting ...

Many IP professionals today are beginning to incorporate AI into their work to improve their accuracy and efficiency. However, many find it difficult to get started in the new world of AI. For example they have questions, what the differences are betw ...

AI is used more and more in professional contexts to improve both speed and accuracy of especially text-based work. And after initial hesitancy also managers, customers and clients are increasingly requesting the use of AI and the related efficiency i ...

Creating a Stellar LinkedIn Profile: Your Digital Professional Identity In today’s digitally connected world, your LinkedIn profile is often the first impression you make on potential employers, clients, or professional contacts. It’s more ...

ASPI (Association des Spécialistes en Propriété Industrielle de l’Industrie), the French association of in-house IP practitioners, organizes a «Café ASPI» webinar directed to IP management standards and trends in the digital era. ASPI was created in 1 ...

A customer journey consists of actions your clients take before and after they hire an IP expert. It should be part of your overall marketing strategy to improve business development and enable more effective marketing. By understanding the different ...

Content marketing is part of a communication strategy for IP professionals to position themselves as an expert to their target groups and colleagues. To achieve such expert positioning, the expert shares relevant and valuable content with the target g ...

What is personal branding? Personal branding is all about making others aware of your skills and about what you can offer them. Independent of who you want to communicate to, be it your clients, colleagues, potential employers or any other target grou ...

Commercialization of IP assets is not only relevant for technology and manufacturing companies, but increasingly also for digital companies, because their products and services are relying on digital, easy to copy goods and business models. Therefore, ...

The Department of Trade, Industry and Competition of the Republic of South Africa (dtic), in partnership with the Department of Science and Innovation, through the National Intellectual Property Management Office (NIPMO), the Companies and Intellectua ...