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IP Awareness Building under New Work Conditions: Creating a LinkedIn profile – steps to a successful online presentation

Creating a Stellar LinkedIn Profile: Your Digital Professional Identity In today’s digitally connected world, your LinkedIn profile is often the first impression you make on potential employers, clients, or professional contacts. It’s more ...

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Café ASPI webinar, France – Trends in IP management: Digital transformation and IP management standards on November 9 2023

ASPI (Association des Spécialistes en Propriété Industrielle de l’Industrie), the French association of in-house IP practitioners, organizes a «Café ASPI» webinar directed to IP management standards and trends in the digital era. ASPI was created in 1 ...

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IP Awareness Building under New Work Conditions: Customer journey – How to create a successful path for new clients?

A customer journey consists of actions your clients take before and after they hire an IP expert. It should be part of your overall marketing strategy to improve business development and enable more effective marketing. By understanding the different ...

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IP Awareness Building under New Work Conditions: Content Marketing for IP Experts

Content marketing is part of a communication strategy for IP professionals to position themselves as an expert to their target groups and colleagues. To achieve such expert positioning, the expert shares relevant and valuable content with the target g ...

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IP Awareness Building under New Work Conditions: Personal branding

What is personal branding? Personal branding is all about making others aware of your skills and about what you can offer them. Independent of who you want to communicate to, be it your clients, colleagues, potential employers or any other target grou ...

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WIPO-CNIPA Advanced Training Course on Management and Commercialization of Intellectual Property Assets 17.-28.10.2022

Commercialization of IP assets is not only relevant for technology and manufacturing companies, but increasingly also for digital companies, because their products and services are relying on digital, easy to copy goods and business models. Therefore, ...

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Follow-up to the NIPMO Colloquium: Driving innovation and positioning Intellectual Property commercialisation for a better and inclusive South Africa at 23-24.02.2022

The Department of Trade, Industry and Competition of the Republic of South Africa (dtic), in partnership with the Department of Science and Innovation, through the National Intellectual Property Management Office (NIPMO), the Companies and Intellectua ...

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Webinar of the Latin America IP SME Helpdesk: “Safe Digitalization through Intellectual Property, from Europe to the world”

The Fourth Industrial Revolution (4IR) driven by data is a process, where smart connected devices, faster wireless internet and artificial intelligence are transforming the global economy. It leads to an increase of internet traffic with an estimated ...

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WIPO-CNIPA Advanced Training Course on Management and Commercialization of Intellectual Property Assets 18.-29.10.2021 – Best Practice

The commercialization of intellectual property assets and with it the management of intellectual property as a whole, becomes more and more a global topic. Therefore, the World Intellectual Property Organization (WIPO) organized already in 2018 togeth ...

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Webinar with the EU IPR-Helpdesk and CEIPI: IP and Standards

Through the digital transformation the complexity in the field of IP and innovation becomes higher and higher. This is due to rising rates of patent applications and increased competition in new digital technologies by companies from global innovation ...

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