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Quality in IP Management: Why DIN and ISO Matter When IP Becomes a Management System – 5th VDI/VPP Seminar on “IP-Management”

In today’s economy, the case for quality in IP management is no longer abstract. Ocean Tomo’s 2025 study reports that intangible assets account for about 92 percent of S&P 500 market value. In parallel, current rankings of the world’s most valuabl ...

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Why IP Experts Need a Tailored Marketing Framework: The Online Marketing Strategy Configurator

The intellectual property profession has traditionally relied on reputation, referrals, and long-standing professional networks. For many years, visibility within a relatively closed professional community was sufficient to attract clients and collabo ...

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LinkedIn as Conversation Architecture: How IP Expertise Turns into Qualified Inquiries

A recap of the I3PM training session on 24 February 2026, led by Prof. Dr. Alexander J. Wurzer and Dr. Tobias Denk. Most LinkedIn frustrations sound like “I post, but nothing happens.” The I3PM session “Leveraging the LinkedIn Algorithm: Achieving Rea ...

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The Positioning Shift: How IP Experts Become the Clear Choice

The Positioning Shift: From Expert to Choice Summary of the Independent by Design IP Expert Support Live Session (24 February 2026) Most IP experts do not have a competence problem. They have a translation problem. The session opened with a pattern yo ...

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Commercial Implications of IP Assignments: The IP Management Challenges That Make-or-Break Deals

In practice, an IP assignment is rarely “just paperwork”. It is a commercial event that changes who can exploit a technology, who can enforce it, who can grant licences, who can pledge it as collateral, and who bears the risks if something goes wrong ...

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From Invention Discipline to Portfolio Power: The IP Habits That Make or Break Strategy

This Fireside Chat as a part of the 2026 IP Strategy Bootcamp which is organized by EPO-I3PM-CEIPI was designed to create productive tension, not polite overlap. The central idea was a “triangle” of three moments in IP work: deciding whether an invent ...

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Tool and Workflow for Growth: LinkedIn + CRM + Client Journeys + AI (and MCP Servers) for IP Experts

Many IP experts treat LinkedIn as a place to “post something occasionally.” That usually creates visibility, but not a predictable pipeline. The more reliable approach is to see LinkedIn as the front end of a client journey, and your CRM as the memory ...

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Visible IP – From LinkedIn signals to real client journeys: A new live show format with Giulia Donato and Alexander Wurzer

Making IP services understandable, comparable, and trusted If you ask ten innovation teams what they “need from IP,” you will often hear the same list: a patent filing, a trademark check, maybe an FTO, sometimes “support with licensing.” What you rare ...

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Why a Well-Designed LinkedIn Profile Matters for IP Professionals: The LinkedIn About TUNER

For many IP professionals, LinkedIn has evolved from a passive résumé into a central platform where visibility, credibility, and new business opportunities converge. Potential clients, collaborators, and employers routinely research experts online bef ...

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Why business models and IP strategy must be designed together

As intangible assets increasingly determine corporate valuation and competitive strength, intellectual property is moving from the legal department into the centre of strategic decision-making. Yet in many organisations, IP is still treated as a react ...

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