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Authenticity in Digital IP Business Development: Bringing the Human Factor Back into Visibility

Digital business development has become unavoidable for IP professionals. Yet many patent attorneys, trademark experts, and IP strategists still feel that “digital” equals marketing pressure, self-promotion, or content that looks polished but feels de ...

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EPO – I3PM – CEIPI IP Business Academy IP Strategy Bootcamp: Turning “IP” into a Board-Level Capability

In many organisations, “IP strategy” still gets treated as a specialist topic: something that happens late in the process, sits inside the legal function, and mainly exists to defend inventions after the fact. But in today’s high-growth technology lan ...

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Strengthening Digital Visibility in IP: Highlights from the Weickmann & Weickmann Expert Exchange

On Friday, 10 October 2025, Weickmann & Weickmann hosted an all-day exchange in Munich focused on one question that increasingly shapes success in our field: how can IP professionals build digital visibility and genuine awareness without sacrifici ...

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Positioning for IP Experts: From Expertise to Recognized Authority

As the landscape of IP practice evolves, IP experts face a fundamental challenge: how to make their unique expertise visible, relevant, and trusted in a digital-first professional world. The new White Paper “Positioning for IP Experts”, av ...

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The Secret to Connecting with Your Ideal Client: A Game-Changing Guide for IP Experts

As an IP expert, you possess a unique and indispensable skill set. You are at the forefront of innovation, with the technical and legal expertise to protect groundbreaking ideas, shape business strategy, and safeguard a company’s most valuable a ...

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Transform Your Events Into a Client Conversion Engine: A Data-Driven Guide for Patent Law Firms

In the dynamic world of law firms, particularly in patent law, events are far more than just social gatherings. They are a powerful strategic tool for business development and client retention. In a highly competitive market, it’s no longer enou ...

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LinkedIn Visibility: Why Every IP Expert Needs to Master Their Profile

In today’s professional landscape, LinkedIn is no longer optional—it’s a strategic tool that every intellectual property expert must use to remain visible, credible, and connected. Whether you’re a seasoned patent attorney, a licensing specialist, or ...

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How IP Experts Can Build a Precise and Actionable Online Marketing Plan with the Online Marketing Strategy Configurator

In today’s competitive landscape, having expertise in intellectual property is no longer enough to stand out. Your potential clients, partners, and collaborators are spending more time online than ever before, and the first impression they form of you ...

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How IP Experts Can Transform Their LinkedIn Profile with the LinkedIn About Tuner

For many IP experts, LinkedIn is the first place where potential clients, partners, and collaborators encounter their professional brand. Yet, despite LinkedIn’s potential as a business development tool, most profiles still read like digital CVs — lis ...

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Be Seen Where It Matters: Why LinkedIn Is the IP Expert’s Most Powerful Tool

In a profession built on precision, discretion, and credibility, many IP experts still underestimate the value of being visible. But in today’s innovation economy, visibility is not vanity—it’s professional infrastructure. If clients, part ...

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