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How IP Experts Can Build a Precise and Actionable Online Marketing Plan with the Online Marketing Strategy Configurator

In today’s competitive landscape, having expertise in intellectual property is no longer enough to stand out. Your potential clients, partners, and collaborators are spending more time online than ever before, and the first impression they form of you ...

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How IP Experts Can Transform Their LinkedIn Profile with the LinkedIn About Tuner

For many IP experts, LinkedIn is the first place where potential clients, partners, and collaborators encounter their professional brand. Yet, despite LinkedIn’s potential as a business development tool, most profiles still read like digital CVs — lis ...

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Be Seen Where It Matters: Why LinkedIn Is the IP Expert’s Most Powerful Tool

In a profession built on precision, discretion, and credibility, many IP experts still underestimate the value of being visible. But in today’s innovation economy, visibility is not vanity—it’s professional infrastructure. If clients, part ...

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Lecturer presenting the interplay between AI, IP and value.
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IP in the Age of AI and Technology – Training at the IPTI in Pakistan

On 4th of August 2025, Prof. Dr. Alexander J. Wurzer, Professor for IP Management at CEIPI Strasbourg, was invited by the Intellectual Property Training Institute (IPTI) in Pakistan to speak on “IP in the Age of AI and Technology.” The lecture provide ...

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Unlocking Growth Through Trust: Why Referral Marketing is the Secret Weapon for IP Experts

In the world of IP consulting, traditional marketing often fails to capture the nuance and value of expert services. That’s why referral marketing—where clients recommend experts based on trust and results—emerges as one of the most powerful business ...

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E-Mail Course "Digital Marketing"
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Visibility That Builds Trust: A Game-Changing Email Course for IP Experts

In today’s IP landscape, being technically excellent is no longer enough. Expertise must be seen to be trusted. That’s the core insight behind the new email course on digital marketing for IP professionals — designed to help experts turn their invisib ...

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A discussion between business people.
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Strengthening Digital Visibility in IP: Highlights from the Expert Exchange at Weickmann & Weickmann

On October 10, 2025, the Munich-based IP law firm Weickmann & Weickmann will host a full-day event that will bring together some of the most engaged minds in the field of IP. Under the theme “Strengthening Digital Visibility and Awareness in the I ...

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From Invisible to Indispensable: Business Development Insights for IP Professionals

The Business Development Email Course for IP Experts offers a practical and strategic framework to understand and improve how intellectual property professionals position themselves in the market. Delivered over six concise emails, this course is buil ...

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Image of a Laptop depicting content about the video course for IP Experts: From IP Awareness Building to Business Development.
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Winning with Foresight: Why Business Development Starts with Market Intelligence

In the fast-evolving world of IP, staying relevant means going beyond technical excellence. The training video “From IP Awareness Building to Business Development”, part of the Growth Suite for IP experts, is a comprehensive guide designed ...

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LinkedIn and the Patent Profession: epi Editorial Committee Meeting

On July 2nd, 2025, the epi Editorial Committee met to discuss how European patent attorneys and IP professionals can strategically use LinkedIn as a catalyst for systematic business development. In this meeting, Prof. Dr. Alexander J. Wurzer and Dr. T ...

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