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Unlocking Growth Through Trust: Why Referral Marketing is the Secret Weapon for IP Experts

In the world of IP consulting, traditional marketing often fails to capture the nuance and value of expert services. That’s why referral marketing—where clients recommend experts based on trust and results—emerges as one of the most powerful business ...

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Visibility That Builds Trust: A Game-Changing Email Course for IP Experts

In today’s IP landscape, being technically excellent is no longer enough. Expertise must be seen to be trusted. That’s the core insight behind the new email course on digital marketing for IP professionals — designed to help experts turn their invisib ...

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Strengthening Digital Visibility in IP: Highlights from the Expert Exchange at Weickmann & Weickmann

On October 10, 2025, the Munich-based IP law firm Weickmann & Weickmann will host a full-day event that will bring together some of the most engaged minds in the field of IP. Under the theme “Strengthening Digital Visibility and Awareness in the I ...

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From Invisible to Indispensable: Business Development Insights for IP Professionals

The Business Development Email Course for IP Experts offers a practical and strategic framework to understand and improve how intellectual property professionals position themselves in the market. Delivered over six concise emails, this course is buil ...

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Image of a Laptop depicting content about the video course for IP Experts: From IP Awareness Building to Business Development.
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Winning with Foresight: Why Business Development Starts with Market Intelligence

In the fast-evolving world of IP, staying relevant means going beyond technical excellence. The training video “From IP Awareness Building to Business Development”, part of the Growth Suite for IP experts, is a comprehensive guide designed ...

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LinkedIn and the Patent Profession: epi Editorial Committee Meeting

On July 2nd, 2025, the epi Editorial Committee met to discuss how European patent attorneys and IP professionals can strategically use LinkedIn as a catalyst for systematic business development. In this meeting, Prof. Dr. Alexander J. Wurzer and Dr. T ...

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AI & Green Innovation Enterprise Europe Network (EEN) Training with IP Subject Matter Experts

On May 7th, 2025, the Enterprise Europe Network (EEN) hosted a decentralized online training event focusing on AI and Green Innovation. The keynote session, presented by Prof. Dr. Alexander J. Wurzer from the IP Business Academy at the University of S ...

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Shaping the Future: Value-Driven Innovation and IP Strategies in the Digital Age

In an era where technological innovation is reshaping every industry at lightning speed, strategic intellectual property (IP) management has become a critical enabler of sustainable success. At the VDI/VPP seminar held on April 3, 2025, Professor Dr. ...

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BHS Corrugated: Innovating Beyond Traditional IP Strategies

In the dynamic world of industrial manufacturing, intellectual property (IP) management is not just a legal necessity but a strategic asset that can significantly influence a company’s market position and profitability. BHS Corrugated, a leader ...

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IP in the Innovation Process at STIHL

Introduction to STIHL STIHL is a global leader in motorized tools for forestry, agriculture, landscaping, construction, and private gardening. Renowned for its innovative approach to product development, STIHL has consistently pushed boundaries in tec ...

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