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IP strategies for Razor-razorblade from Gillette to Canon and Nespresso: New research project at MIPLM

The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. Th ...

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How to improve SMEs IP capabilities with prediagnosis: New research project at MIPLM

Numerous studies have shown that the contribution of SMEs concerning innovation performance is important for the European economy. At the same time, empirical data shows insufficient and incomplete use of IP by many SMEs in Europe. Although the releva ...

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IP infringement risks in agile software development: New research project at the MIPLM

Due to the 4th industrial revolution, companies increasingly change their way of innovating new products and services. In an effort to master the digital transformation, companies are shifting from the traditional waterfall-driven development process ...

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Patent protected customer experience at NETFLIX and Disney+: New research project at the MIPLM

The increasing focus on the streaming business is paying off for Disney: In the first two quarters of 2021, the group attracted significantly more new subscribers than competitor Netflix. In the highly competitive streaming market, the US entertainmen ...

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IP-based brand management for Caribbean Rum: New research project at MIPLM

The rum industry is one of the largest earners of foreign exchange for the Caribbean islands outside of tourism and oil. For over 300 years, the Caribbean rum business has gently matured in protected markets. Centuries ago, rum was distilled from usel ...

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How to transform an IP strategy into the digital realm? New research project at the MIPLM

When manufacturing companies undergo the digital transformation, is there a kind of blueprint which they can follow to transform the IP strategy and operations into the digital paradigm? This is the question of the following research project. Machine/ ...

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Marketing driven IP strategy of Chinese Tesla rival NIO: Research Project at MIPLM/CEIPI

Chinese electric-car maker NIO is making waves in the electric vehicle (EV) industry thanks to its marketing approach. NIO was founded in 2014 and it’s a Shanghai-based startup that’s quickly become one of the world’s most valuable electric-car brands ...

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IP risk management in digital business model creation: New research project at the MIPLM

How can IP keep pace with the agile development of digital business models? How can IP based risk management be adapted to the paradigm of iterative, agile project management and the speed of digital developments? This MIPLM thesis deals with the use ...

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The Role of Patents in Digital Business Eco-systems – the case of 5G: Research Project at MIPLM/CEIPI

In periods of disruption, uncertainty and challenges are inevitable. However, these times often also uncover new opportunities. Patents as business assets are used addressing both risks and potential rewards. Patents help to overcome a given level of ...

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Change of Patent Infringement Risks by Digital Transformation of Business Models

New research project at MIPLM about smart home appliances and the changing risk exposure due to digital business models: Analysis of the changing patent infringement risk situation in a digital transformation scenario. Currently, the fourth industrial ...

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