Category: Research Project

When considering the broader picture of international trade, it is clear that intellectual property rights are an important tool, allowing companies to optimize their market position by influencing their own market share as well as that of their compe ...

The aim of this work is to give an overview of the recent changes involving IP strategies related to banks and Fintech companies and to suggest some possible future scenarios. Traditionally banks, i.e. financial institutions whose main function is to ...

NFTs, among other digital technologies, have affected economies globally. The wine industry isn’t an exception, altering how brands address trademark protection. Wine has deep roots in Europe. Sales and GDP figures for 2022 and 2021 indicate Eur ...

Investors are generally looking to secure returns that are above market rates. One way of achieving such returns is to invest in companies that experience a sustainable competitive advantage, who are therefore able to achieve a price premium compared ...

Intellectual Property (IP) management is fraught with risk. From routine legal and administrative risks to more unpredictable risks such as freedom-to- operate, cyber-risk and knowledge leaks. In addition, with increasing digitalization, growth of int ...

FinTech innovations lie at the interdisciplinarity area combining finance and technology. This research article covers two giants in this Fintech sector: Apple Pay and Alipay. The article begins with business analyzing approaches, wherein the Business ...

The video game market is a fast-growing and immensely profitable market with a global market value of over 183 billion USD in 2021, and expectations to grow over 70% up until 2025. One of the companies which has found its sweet spot in the video game ...

The metaverse is fast becoming a competitive playground for big brands, most notably, fashion brands. Digital goods such as digital clothing items intended to be worn in the metaverse are sold in the form of Non-Fungible Tokens (NFTs). The metaverse w ...

Due to the growing interest of video games and increasing popularity of its storyline and heroes, the publishers and right owners are seeking for new ways of commercializing such game elements through licensing. The purpose of this study was to identi ...

The extensive connectivity brought about by the 4th industrial revolution has increased the importance of personal data, for many reasons such as risk analysis, market requirement predictions and to determine the preferences and inclinations of the cu ...