Category: Research Project

The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. Th ...

Numerous studies have shown that the contribution of SMEs concerning innovation performance is important for the European economy. At the same time, empirical data shows insufficient and incomplete use of IP by many SMEs in Europe. Although the releva ...

Due to the 4th industrial revolution, companies increasingly change their way of innovating new products and services. In an effort to master the digital transformation, companies are shifting from the traditional waterfall-driven development process ...

The increasing focus on the streaming business is paying off for Disney: In the first two quarters of 2021, the group attracted significantly more new subscribers than competitor Netflix. In the highly competitive streaming market, the US entertainmen ...

The rum industry is one of the largest earners of foreign exchange for the Caribbean islands outside of tourism and oil. For over 300 years, the Caribbean rum business has gently matured in protected markets. Centuries ago, rum was distilled from usel ...

When manufacturing companies undergo the digital transformation, is there a kind of blueprint which they can follow to transform the IP strategy and operations into the digital paradigm? This is the question of the following research project. Machine/ ...

Chinese electric-car maker NIO is making waves in the electric vehicle (EV) industry thanks to its marketing approach. NIO was founded in 2014 and it’s a Shanghai-based startup that’s quickly become one of the world’s most valuable electric-car brands ...

How can IP keep pace with the agile development of digital business models? How can IP based risk management be adapted to the paradigm of iterative, agile project management and the speed of digital developments? This MIPLM thesis deals with the use ...

In periods of disruption, uncertainty and challenges are inevitable. However, these times often also uncover new opportunities. Patents as business assets are used addressing both risks and potential rewards. Patents help to overcome a given level of ...

New research project at MIPLM about smart home appliances and the changing risk exposure due to digital business models: Analysis of the changing patent infringement risk situation in a digital transformation scenario. Currently, the fourth industrial ...