Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...
Read MoreIn many conversations and sparring with IP experts, a similar hesitation surfaces. “I could have said more in that meeting.” “I saw the broader risk, but it wasn’t strictly my mandate.” “I didn’t want to overstep.” The concern is understandable. IP pr ...
Read MoreSubscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...
Read MoreIn conversations with IP experts, a familiar tension comes up again and again. On the one hand, there is deep expertise: years of training, complex cases handled, difficult decisions made under uncertainty. On the other hand, there is growing pressure ...
Read MoreSubscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...
Read MoreSpend a moment observing how IP experts introduce themselves: online, at conferences, or in client meetings. Most presentations are anchored in what the profession recognises as legitimate: practice areas, jurisdictions, industries, roles, institution ...
Read MoreSubscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...
Read MoreFor a long time, authority in expert fields was defined almost exclusively by knowledge. What you knew. How deep your expertise was. How precisely you could argue a case. In IP, this focus is deeply ingrained. And rightly so. Technical excellence and ...
Read MoreIn 2025, we published eight case-study style white-paper posts that collectively map a full digital-marketing and business-development system for IP experts: from how you define what you stand for, to how you become visible, to how visibility turns in ...
Read MoreSubscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...
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