Sascha Kamhuber and STEELmaker
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Driving Innovation in Steel: How to Use Patent Intelligence for a Competitive Edge

The global steel industry, a foundational pillar of economic development and infrastructure worldwide, is currently undergoing a period of profound and multifaceted transformation. It is far from a static commodity market, profoundly impacted by shift ...

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International brand protection 🎯 IP Management Pulse #41

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Who Needs to Hear You? – How to map and understand the audience your expertise is truly for?

When building a personal brand as an IP expert, the natural starting point is your own expertise — the technical fields you know, the cases you’ve won, the patents you’ve filed, or the strategies you’ve designed. But the real shift happens when ...

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Smart Parking Reinvented with AI-based White Spot Analyses, IP Design, and Synthetic Inventing

Parking may seem mundane — but in the modern city, it’s at the very heart of real estate value, urban flow, and the digital transformation of mobility. The I3PM Case Study Smart Parking 2025 demonstrates how innovative companies and IP strategists are ...

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Lean IP: How Siemens Uses Strategic and Value-Oriented IP Management to Drive Growth

In today’s rapidly changing technological landscape, few companies illustrate the strategic power of IP better than Siemens. As a diversified global technology conglomerate with business units spanning digital industries, smart infrastructure, mobilit ...

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IP in collaborations 🎯 IP Management Pulse #40

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Beyond Expertise – what Thought Leadership really means

How to move from respected technician to recognized authority. Many IP professionals are highly respected inside their firms or niches, but rarely beyond. You’re the go‑to when something breaks, not the one invited to decide what comes next. That’s th ...

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Newsletter # 39
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IP strategies against reverse engineering 🎯 IP Management Pulse #39

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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From Hidden Expertise to Recognised Value – How to become discoverable, not boastful, as an IP expert

Many IP professionals feel stuck between two extremes: being invisible or sounding promotional. They want their expertise to be seen. Recognised. Respected. But not at the cost of seeming self-important. The good news? Visibility doesn’t require self- ...

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Timing of IP activities 🎯 IP Management Pulse #38

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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