Category: Publication

In today’s smartphone-dominated world, app icons have become the new face of brands, serving as digital trademarks that instantly connect users with their favorite applications. As these small, square graphics gain increasing importance in the d ...

In the complex world of asset valuation, the concept of typified or objectified asset values plays a crucial role, especially when it comes to intellectual property (IP). This approach aims to establish a standardized, intersubjectively verifiable val ...

In the world of innovation, patents are both a shield and a challenge. They protect intellectual property while simultaneously creating obstacles for competitors. But what if there was a systematic way to navigate around these barriers without crossin ...

In today’s fast-paced and innovation-driven economy, intellectual property (IP) has become one of the most valuable assets for businesses. However, protecting IP is no longer as simple as filing a single patent or registering a trademark. Companies mu ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

In an era of rapid technological advancement, cities around the world are embracing the concept of “smart cities” to enhance urban living, improve efficiency, and address complex challenges. However, as municipalities rush to implement cut ...

Dolby Laboratories, a name synonymous with cutting-edge sound and visual technology, has not only revolutionized entertainment experiences but also mastered the art of aligning intellectual property (IP) strategy with business goals. Over its five-dec ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP ma ...

Have you ever wondered why you chose that particular brand of watch or decided to splurge on a new set of golf clubs? The answer may lie not just in your personal preferences, but in the subtle influence of the people around you. A groundbreaking stud ...

In the late 1990s, Apple was on the brink of collapse. Fast forward a few years, and the company had not only recovered but was leading a digital music revolution. This remarkable turnaround wasn’t just about creating innovative products; it was ...