Category: Publication

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The original logic of the 360° IP strategy starts with a simple but demanding idea: IP must be designed from the customer benefit backwards. The question is not first “What have we invented?” or “What can we file?” The better question is: “What does t ...

For many IP experts, the idea that “good work should speak for itself” is not a naive belief. It comes from a professional culture built on precision, substance and responsibility. In intellectual property, credibility is earned through technical dept ...

When The 360° IP Strategy was first developed, its central message was already a departure from the traditional way many companies thought about intellectual property. IP was not presented as a legal afterthought, a reward for inventors, or a filing a ...

Europe does not lack innovation activity. Across universities, startups, scale-ups, research institutes, industrial ecosystems and public funding programs, new technologies are being developed at impressive speed. Artificial intelligence, quantum tech ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For many years, senior IP experts could build authority through technical knowledge, legal precision and analytical depth. These things still matter. In complex IP work, they matter a great deal. But they no longer explain why some experts become trus ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

IP experts often enter strategic discussions with something genuinely relevant to say: about pricing power, market access, competitive advantage, the timing of a product launch. Although the argument is there, the message may not land. The problem usu ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...