Category: Publication

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

In conversations with IP experts, a familiar tension comes up again and again. On the one hand, there is deep expertise: years of training, complex cases handled, difficult decisions made under uncertainty. On the other hand, there is growing pressure ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

Spend a moment observing how IP experts introduce themselves: online, at conferences, or in client meetings. Most presentations are anchored in what the profession recognises as legitimate: practice areas, jurisdictions, industries, roles, institution ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For a long time, authority in expert fields was defined almost exclusively by knowledge. What you knew. How deep your expertise was. How precisely you could argue a case. In IP, this focus is deeply ingrained. And rightly so. Technical excellence and ...

In 2025, we published eight case-study style white-paper posts that collectively map a full digital-marketing and business-development system for IP experts: from how you define what you stand for, to how you become visible, to how visibility turns in ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

Today, many IP experts are technically brilliant and still misunderstood, underutilized, or brought in too late. Not because their expertise isn’t strong enough, but because it isn’t accessible enough to the people who need to act on it. In a world wh ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...