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China-Europe: IP tables have turned 🎯 IP Management Pulse #45

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

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LinkedIn mastery for IP experts – from profile to conversations

In column #8, we talked about thought leadership through publications and placements. Today, we move to the platform where most of these conversations begin and continue: LinkedIn. For many IP experts, LinkedIn is still seen as a digital CV or a place ...

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IP in times of technological obsolescence 🎯 IP Management Pulse #44

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

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Thought Leadership II – From Bylines to White Papers

In column #4, we explored what thought leadership truly means: not just having expertise, but shaping conversations in your field. Today, I’d like to build on that idea and focus on where and how you can share your voice so that it reaches the people ...

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The intangible economy 🎯 IP Management Pulse #43

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

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Practical steps to present your expertise: choosing your formats and finding your rhythm

After a short summer break, it feels good to be back with this column. In #6, we focused on mindset and message, the inner foundation of your personal brand. Today, in #7, we move into execution and consistency: how to actually bring your expertise to ...

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Design litigation 🎯 IP Management Pulse #42

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

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Framing Your Expertise So Others Understand Its Value

Many IP experts don’t struggle with the substance of their work. They struggle with helping others see why it matters. You know the effort it takes to protect an innovation pipeline, manage complex filings, or advise on high-stakes licensing deals. Bu ...

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Sascha Kamhuber and STEELmaker
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Driving Innovation in Steel: How to Use Patent Intelligence for a Competitive Edge

The global steel industry, a foundational pillar of economic development and infrastructure worldwide, is currently undergoing a period of profound and multifaceted transformation. It is far from a static commodity market, profoundly impacted by shift ...

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International brand protection 🎯 IP Management Pulse #41

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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