Category: Publication

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For many IP experts, objectivity is part of professional integrity. Clients expect careful analysis, accurate risk assessments and conclusions grounded in legal and technical substance. This discipline is fundamental to credible advice. Yet the way ob ...

The original 360° IP Strategy ended by condensing its logic into ten success principles. Their message was clear: IP is a competitive instrument, it must be thought from the customer backwards, and it only creates value when it is integrated into mark ...

The original 360° IP Strategy did not end with designing a patent portfolio. It devoted an entire internal perspective to the question of how strategic IP thinking becomes repeatable organisational behaviour. A strategy can identify the right customer ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

The original 360° IP Strategy argued that IP culture is revealed by the way an organisation thinks and acts, not by the number of patents displayed in a reception area. A company whose IP process begins only when an engineer submits an invention discl ...

For many IP experts, the idea that “good work should speak for itself” is not a naive belief. It comes from a professional culture built on precision, substance and responsibility. In intellectual property, credibility is earned through technical dept ...

The original 360° IP Strategy already contained a management-system idea, even before today’s standards gave it a formal structure. IP should not begin with the right itself or with the administrative needs of a patent department. It should begin with ...

The original 360° IP Strategy treated patent monitoring as a central function of integrated IP management. Patent publications were not merely legal documents to archive. They were indicators of technological competition, sources of technical knowledg ...

Europe does not lack innovation activity. Across universities, startups, scale-ups, research institutes, industrial ecosystems and public funding programs, new technologies are being developed at impressive speed. Artificial intelligence, quantum tech ...