Category: Publication

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Many IP professionals are by now aware that visibility is essential for business growth. But before deciding what to say, where to appear or how frequently to communicate, there is a more fundamental question: What should make your expertise particula ...

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For many IP professionals, visibility carries an uncomfortable set of associations. It suggests speaking frequently, sharing personal stories, cultivating a public persona or maintaining a constant presence across multiple channels. For someone who pr ...

Many IP experts have spent years building a strong professional reputation. Their peers recognise the quality of their work. They may be invited to speak at conferences, contribute to specialist publications, hold positions in professional association ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical insights into current developments in IP management and learn from leading experts ...

Many partners in IP firms know they should communicate more visibly — yet the usual advice makes them want to communicate less. They are encouraged to post regularly, share personal stories and become more active on professional platforms. For someone ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For many IP experts, the hesitation around personal branding begins long before the question of what to post on LinkedIn or how to improve a profile. It begins with the term itself. “Personal branding” can sound uncomfortably close to self-promotion: ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...