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IP for augmented reality 🎯 IP Management Pulse #37

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Why it’s time to think about how others perceive your expertise – Personal Branding for IP Experts

In the world of IP, you spend your time helping others protect what they’ve created — the ideas, inventions, and assets that hold real value. But here’s a simple question that too often goes unasked: What about the value of your own expertise? Many IP ...

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A world without IP? 🎯 IP Management Pulse #36

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Animated User Interface Design Patents in the US: A Case Study of the “Slide to Unlock” Design by Apple®

Abstract A discussion of how and why companies developing user interface (UI) and user experience (UX) features might use animation design patents in order to bolster their intellectual property (IP) portfolios. The article examines a design patent co ...

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How IP drives the success of tech giants 🎯 IP Management Pulse #35

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Career paths of patent attorneys: How important is in-house experience for patent attorneys in law firms?

While patent attorney is a highly specialised profession, the career paths before becoming a patent attorney and the practical experiences gained on those career paths may differ drastically. First, there is the direct route to become a patent attorne ...

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Sustainability and greenwashing 🎯 IP Management Pulse #34

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Investors Love Moats: How to Show Your IP Protects Your Business Model

Investors seek companies with sustainable competitive advantages, often referred to as “moats.” A strong IP portfolio serves as a formidable moat by protecting a company’s market position and preventing competitors from replicating i ...

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Layered IP for apps 🎯 IP Management Pulse #33

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Luxury’s Gen Z Conundrum: Navigating Brand Management in the Age of Authenticity

In the ever-evolving landscape of luxury branding, a new challenge has emerged: capturing the hearts and wallets of Generation Z. As these digital natives come of age, luxury brands find themselves at a crossroads, struggling to maintain their allure ...

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