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Unveiling the Secrets of Ingredient Branding: How to Leverage Intellectual Property for Success

Everywhere you look, you see ingredient branding. There is a sticker on the computer with “Intel Inside”, the sports clothing is made of Gore-Tex, the e-bike has a motor from Bosch, the pan is Teflon-coated and the gears on the bike are fr ...

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Innovation Management and ESG

Introduction: Innovation Management and ESG (Environmental, Social, and Governance) are two very important modern concepts for both the business and academic worlds. Global experiences from leading international sustainable companies have shown that t ...

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ASTP Lecture – Managing IP in digital Innovations

ASTP, Europe’s premier association of knowledge transfer professionals, has two decades of experience in educating, connecting and advocating for the profession. It´s a non-profit member’s organization, committed to knowledge transfer among universiti ...

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Training at Groninger: IP-design in the packaging industry

The packaging industry is a vital component of the global economy, playing a pivotal role in various sectors, including food and beverages, pharmaceuticals, consumer goods, and e-commerce. Its significance extends beyond mere containment and protectio ...

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Training at QUNDIS: Protecting digital solutions for the smart home

The Evolution of Smart Homes: Redefining Modern Living In the not-so-distant past, the concept of a “smart home” might have seemed like something out of a science fiction novel. Today, it’s a reality that’s rapidly transforming ...

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Master program cooperation Master in Innovation Engineering and Technology Transfer (MIETT) and MIPLM: Interview with Dr. Amira Kaddour

In a modern knowledge driven economy, it becomes more and more important not only to do high level research, but to further identify the most relevant ideas for innovation and technology transfer. With this also smaller economies can use the chances o ...

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Case Study: IP design for medical technology

The medical technology industry is an eminent part of the healthcare sector. It includes most of all medical devices, which simplify the prevention, diagnosis and treatment of diseases and illnesses. The most well-known medical technology products are ...

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Agile innovation and IP design for digital innovation: 4th module master class IP management

The 4th module of the MIPLM program is about organization. Structure is key to implement strategies. Companies look for the structure-strategy-fit, which means, that their organization fits with their respective strategic objectives. Within the digita ...

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Management of Technological Innovation: 3rd module of the MIPLM 2023

Digitalization causes a complete paradigm shift of production and innovation options. In a digital environment, innovation systems and management of technology face new challenges every year. Product development and engineering departments across the ...

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Case Study: IP design for medical technology

An innovative solution to automatically analyze carb intake while eating. To keep blood-sugar levels stable within a healthy range, the body processes multiple, complex information from the brain, digestive system, and other sensory perception like gl ...

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