Category: CEIPI Distance Learning DU IP BA

With the increasing digitalization and dematerialization of the economy, also the value of the so called intangible assets becomes more important for decision makers. The intangible assets comprise every company asset, with cannot be touched and is no ...

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

The value of an IP asset represents the potential future economic benefits to the IP owner or authorized user. In order to be able to sell, license or enter into any commercial arrangements based on IP, you need to be able to put a value on an IP asse ...

The worldwide spending on digital transformation (DX) is projected to reach 1.78 trillion U.S. dollars in 2022. This spending is necessary, since digital transformation must be more than the digitalization of existing business processes, but the creat ...

In a competitive digital business environment, digital patents are vital for maintaining the exclusivity position in eco-systems. The term digital patents originates from the economic value of digital patents in digital eco-systems. On the other hand, ...

A revenue model describes with which revenue sources a business pursues its financial income. Due to the digital transformation and industry 4.0 a variety of new revenue models become available and more popular. One example can be advertising-based re ...

Intellectual property has become a crucial factor and driving force in the knowledge-based economy. Due to digitalization, Industry 4.0, artificial intelligence and the digital transformation of business eco-systems, the economic development and compe ...

The value chain was first described by Michael Porter in his groundbreaking book “Competitive Advantage: creating and sustaining superior performance” (Porter, 1998). It describes the primary and support activities which are needed to create products ...

Digitalization is driving in many successful companies an organizational change how innovation and IP work is done. This often means that a centralized innovation lab is installed. This innovation lab is a central unit with the purpose to drive especi ...

Process management and the improvement of processes plays a big role in successful companies. In modern IP management also the quality of IP processes must be integrated into the process and quality management of the company. This is at least in Germa ...