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The digital value chain, gamification and the role of IP

The value chain was first described by Michael Porter in his groundbreaking book “Competitive Advantage: creating and sustaining superior performance” (Porter, 1998). It describes the primary and support activities which are needed to create products ...

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Bank of America changed its innovation and IP culture with a decentralized approach

Digitalization is driving in many successful companies an organizational change how innovation and IP work is done. This often means that a centralized innovation lab is installed. This innovation lab is a central unit with the purpose to drive especi ...

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PDCA, Kaizen and their role in IP management

Process management and the improvement of processes plays a big role in successful companies. In modern IP management also the quality of IP processes must be integrated into the process and quality management of the company. This is at least in Germa ...

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IP and the innovation funnel

New product development is the core process of innovation management. Here, the product ideas are refined, until a new innovative product is launched to the market. The basics of the new product development process and the integration of IP can be lea ...

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Start of the University Diploma IP business administration on 15.09.2020

In September 2020, the IP-Management program at CEIPI will offer again a full distance learning diploma: The University Diploma IP business administration. The IP-Management program at CEIPI is by far the most successful executive management program i ...

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The role of the project and IP manager

Innovation projects are becoming more and more complex in this time of digital transformation. Also, the role of IP and IP managers within the projects becomes more important. More about the role of the product and the IP manager can be learned in the ...

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Digitization, digitalization, digital transformation and IP

Innovation and Innovation Management are pressing topics in the current era of the digital transformation. Here, multiple stages can be differentiated. Those stages are the digitization, the digitalization, and the digital transformation. The differen ...

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Start of the Certified University Course on “IP Strategy Development” on 15th September 2020

The Certified University Course in IP Strategy Development at the University of Strasbourg, CEIPI, starts on 15th of September. The Course is provided through one of the most advanced distance learning platforms worldwide. Participants are flexible in ...

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Dominant design and IP

Innovation and Innovation Management are pressing topics in the current era of digitization. In this time of new digital products and services also new dominant designs are emerging. Here, design does not mean an IP right but technological features wh ...

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Predicting technology change and IP-Design

Innovation and Innovation Management are pressing topics in the current era of digitization. For companies it vital to understand and predict technology change. There are many different approaches available on the market, which all try to understand t ...

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