Category: CEIPI Distance Learning DU IP BA

The value of an IP asset represents the potential future economic benefits to the IP owner or authorized user. In order to be able to sell, license or enter into any commercial arrangements based on IP, you need to be able to put a value on an IP asse ...

The worldwide spending on digital transformation (DX) is projected to reach 1.78 trillion U.S. dollars in 2022. This spending is necessary, since digital transformation must be more than the digitalization of existing business processes, but the creat ...

In a competitive digital business environment, digital patents are vital for maintaining the exclusivity position in eco-systems. The term digital patents originates from the economic value of digital patents in digital eco-systems. On the other hand, ...

A revenue model describes with which revenue sources a business pursues its financial income. Due to the digital transformation and industry 4.0 a variety of new revenue models become available and more popular. One example can be advertising-based re ...

The value chain was first described by Michael Porter in his groundbreaking book “Competitive Advantage: creating and sustaining superior performance” (Porter, 1998). It describes the primary and support activities which are needed to create products ...

Digitalization is driving in many successful companies an organizational change how innovation and IP work is done. This often means that a centralized innovation lab is installed. This innovation lab is a central unit with the purpose to drive especi ...

Process management and the improvement of processes plays a big role in successful companies. In modern IP management also the quality of IP processes must be integrated into the process and quality management of the company. This is at least in Germa ...

New product development is the core process of innovation management. Here, the product ideas are refined, until a new innovative product is launched to the market. The basics of the new product development process and the integration of IP can be lea ...

In September 2020, the IP-Management program at CEIPI will offer again a full distance learning diploma: The University Diploma IP business administration. The IP-Management program at CEIPI is by far the most successful executive management program i ...

Innovation projects are becoming more and more complex in this time of digital transformation. Also, the role of IP and IP managers within the projects becomes more important. More about the role of the product and the IP manager can be learned in the ...