Category: Smart Advertising & Media

This thesis delves into the complex relationship between intellectual property rights (IPRs) and the video game industry, focusing on how key IP mechanisms such as copyright, patents, trademarks, and trade secrets are employed to protect video game co ...

Dolby laboratories tells us a fascinating story how over many decades various business models were developed as reaction to changing market environments and how they were protected with IP. Dolby laboratories themselves were founded in 1965 in London ...

The video game market is a fast-growing and immensely profitable market with a global market value of over 183 billion USD in 2021, and expectations to grow over 70% up until 2025. One of the companies which has found its sweet spot in the video game ...

Due to the growing interest of video games and increasing popularity of its storyline and heroes, the publishers and right owners are seeking for new ways of commercializing such game elements through licensing. The purpose of this study was to identi ...

The Metaverse hast just begun to emerge. It iterates further by placing everyone inside an embodied or virtual 3D version of the internet and on a nearly unending basis. In other words, we will constantly be within the internet rather than have access ...

We’re monitoring patent activity around the Metaverse everywhere around the world. Thereby, it doesn’t matter at all that the metaverse doesn’t exist yet. The Metaverse is a good example of how IP design works. Because IP design is n ...

The increasing focus on the streaming business is paying off for Disney: In the first two quarters of 2021, the group attracted significantly more new subscribers than competitor Netflix. In the highly competitive streaming market, the US entertainmen ...

The video game market is a fast-growing market segment that had a global market value of 156 billion $US in 2020 and is expected to grow by over 70% until 2025. Video games today include games that can be played on a variety of devices, from computer ...

A revenue model describes with which revenue sources a business pursues its financial income. Due to the digital transformation and industry 4.0 a variety of new revenue models become available and more popular. One example can be advertising-based re ...

AI can paint, compose and translate, and its results are often indistinguishable from human works. The ability to create something new is associated with the human trait of creativity, and this is often considered to be a central ability of human natu ...