Category: Smart Advertising & Media

Due to the growing interest of video games and increasing popularity of its storyline and heroes, the publishers and right owners are seeking for new ways of commercializing such game elements through licensing. The purpose of this study was to identi ...

We’re monitoring patent activity around the Metaverse everywhere around the world. Thereby, it doesn’t matter at all that the metaverse doesn’t exist yet. The Metaverse is a good example of how IP design works. Because IP design is n ...

The increasing focus on the streaming business is paying off for Disney: In the first two quarters of 2021, the group attracted significantly more new subscribers than competitor Netflix. In the highly competitive streaming market, the US entertainmen ...

The video game market is a fast-growing market segment that had a global market value of 156 billion $US in 2020 and is expected to grow by over 70% until 2025. Video games today include games that can be played on a variety of devices, from computer ...

A revenue model describes with which revenue sources a business pursues its financial income. Due to the digital transformation and industry 4.0 a variety of new revenue models become available and more popular. One example can be advertising-based re ...

AI can paint, compose and translate, and its results are often indistinguishable from human works. The ability to create something new is associated with the human trait of creativity, and this is often considered to be a central ability of human natu ...

Netflix Inc. is one of the most successful entertainment media companies of all times. Netflix Inc. originally began its ascent in 1998 by providing services to customers through means of mailing out physical copies of movies, shows, video games and o ...

Digital patents are increasingly relevant for infringement cases on digital use cases like “presenting advertising in an interactive service” and “improved navigation using bookmarks”. These technologies were patented by IBM many years ago and now, af ...

The development of streaming platforms was the big step to transform the business ecosystem of the media sector and media is also for other sectors a leading example how the digital transformation changes the business. To make this change of business ...

The Walt Disney Company is currently a classic, global media giant with just under $ 60 billion in sales and over 200,000 employees, who has successfully mastered the first wave of digital Transformation. Something not every media company can say abou ...