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Functional food and the digital revolution: MIPLM case study IP strategy development

People are increasingly looking for foods which solve their health problems. In recent years, manufacturers have developed products with additives they claim to be beneficial for people’s health and wellbeing. This has resulted in a new category ...

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Competitive Advantage through IP and Apple

What is Competitive Advantage? In a simple definition; it refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales with superior margin ...

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The role of IP in Porter’s Five Forces and Nespresso

Porter’s Five Forces is a strategic framework used to evaluate an industry’s competitive structure and its impact on profitability. First, the competitive rivalry measures the intensity of competition within an industry. High rivalry is in ...

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IP strategy development case study: functional food in the digital revolution: CEIPI MIPLM 2022-23

People are increasingly looking for foods which solve their health problems. In recent years, manufacturers have developed products with additives they claim to be beneficial for people’s health and wellbeing. This has resulted in a new category ...

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Did they really patent this use case? Signify, the meaning of light

The usual business model in the lighting industry was to sell LED lights and other luminaries in retail shops. This has changed with the development of new business models, where products are leased but bought. The new type of business models has alre ...

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Did they really patent this use case? – IP strategy for fleet management – digital transformation at Hilti

Hilti’s leap from being a seller of equipment to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales support or spare parts supply: it is called fleet management. The fleet management idea at Hilti ...

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Developing IP Strategies for the digital transformation: CEIPI MIPLM 2021-22

The MIPLM program started in January 2022 with 30+ students from thirteen different countries in Europe, Asia and Latin America at the Center for International Intellectual Property Studies, CEIPI, in Strasbourg. The 1st module of the MIPLM focusses o ...

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IP strategies for Razor-razorblade from Gillette to Canon and Nespresso: New research project at MIPLM

The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. Th ...

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Smart Light at Signify: How to Patent and License Use Cases?

The classical business model in the lighting industry was for a long time to sell LED lights and other luminants at a retailer. This has changed with the development of new business models, where products are leased but bought. The new type of busines ...

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IP strategy for fleet management – digital transformation at Hilti

Hilti’s step from being a seller of products to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales services or spare part provision: it is called fleet management. The fleet management idea at Hil ...

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