Pin it

IP strategy development case study: functional food in the digital revolution: CEIPI MIPLM 2022-23

People are increasingly looking for foods which solve their health problems. In recent years, manufacturers have developed products with additives they claim to be beneficial for people’s health and wellbeing. This has resulted in a new category ...

Read More
Pin it

Did they really patent this use case? Signify, the meaning of light

The usual business model in the lighting industry was to sell LED lights and other luminaries in retail shops. This has changed with the development of new business models, where products are leased but bought. The new type of business models has alre ...

Read More
Pin it

Did they really patent this use case? – IP strategy for fleet management – digital transformation at Hilti

Hilti’s leap from being a seller of equipment to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales support or spare parts supply: it is called fleet management. The fleet management idea at Hilti ...

Read More
Pin it

Developing IP Strategies for the digital transformation: CEIPI MIPLM 2021-22

The MIPLM program started in January 2022 with 30+ students from thirteen different countries in Europe, Asia and Latin America at the Center for International Intellectual Property Studies, CEIPI, in Strasbourg. The 1st module of the MIPLM focusses o ...

Read More
Pin it

Smart Light at Signify: How to Patent and License Use Cases?

The classical business model in the lighting industry was for a long time to sell LED lights and other luminants at a retailer. This has changed with the development of new business models, where products are leased but bought. The new type of busines ...

Read More
Pin it

IP strategy for fleet management – digital transformation at Hilti

Hilti’s step from being a seller of products to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales services or spare part provision: it is called fleet management. The fleet management idea at Hil ...

Read More
Pin it

CEIPI MIPLM 2020-21 starts with the module about IP strategy and business model protection

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

Read More
Pin it

Fleet management at Hilti – A case study on digital business model transformation and the role of IP

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

Read More
Pin it

Incremental Innovation and the Razor-razorblade business model: Typical IP-Strategies

Innovation and Innovation Management are pressing topics in the current era of digitization. This can be seen also in relation to common business models. One example is the razor-razorblade business model typically related to incremental innovation. T ...

Read More
Pin it

CEIPI MIPLM 2019-20 starts with the lecture module on IP strategy and business model protection

The MIPLM master program started in January 2020 with 18 students from seven different countries in Europe, Asia and South America at the Center for International Intellectual Property Studies in Strasbourg. 1st module of the MIPLM focusses on strateg ...

Read More
Linkedin
×
Cart