Tag: Business Model

The MIPLM program started in January 2022 with 30+ students from thirteen different countries in Europe, Asia and Latin America at the Center for International Intellectual Property Studies, CEIPI, in Strasbourg. The 1st module of the MIPLM focusses o ...

The classical business model in the lighting industry was for a long time to sell LED lights and other luminants at a retailer. This has changed with the development of new business models, where products are leased but bought. The new type of busines ...

Hilti’s step from being a seller of products to becoming a provider of complete B2B solutions goes beyond additional services and traditional after sales services or spare part provision: it is called fleet management. The fleet management idea at Hil ...

The MIPLM program started in January 2021 with 26 students from twelve different countries in Europe, Asia, and Latin America at the Center for International Intellectual Property Studies in Strasbourg. The 1st module of the MIPLM focusses on strategy ...

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functi ...

Innovation and Innovation Management are pressing topics in the current era of digitization. This can be seen also in relation to common business models. One example is the razor-razorblade business model typically related to incremental innovation. T ...

The MIPLM master program started in January 2020 with 18 students from seven different countries in Europe, Asia and South America at the Center for International Intellectual Property Studies in Strasbourg. 1st module of the MIPLM focusses on strateg ...

The Seminar took place on 21st-22nd November at CEIPI in Strasbourg. Participants from different branches like gas and oil company Total, aerospace, defense and transportation company Thales, glass manufacturing company AGC group, Asahi Glass Co., pri ...

Apps are playing an increasingly important role in Industry 4.0. Most people know these programs from their smartphones, but apps are also developing into killer applications for industrial applications. Those who want to use the full potential of Ind ...

The role of Artificial Intelligence (AI) becomes bigger in all industries and opens potentials, but also raises questions for IP. What is patentable, what are the relevant judicial decisions regarding AI and what is the current practice in Europe to p ...