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Master program cooperation Master in Innovation Engineering and Technology Transfer (MIETT) and MIPLM: Interview with Dr. Amira Kaddour

In a modern knowledge driven economy, it becomes more and more important not only to do high level research, but to further identify the most relevant ideas for innovation and technology transfer. With this also smaller economies can use the chances o ...

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IP Awareness Building under New Work Conditions: Customer journey – How to create a successful path for new clients?

A customer journey consists of actions your clients take before and after they hire an IP expert. It should be part of your overall marketing strategy to improve business development and enable more effective marketing. By understanding the different ...

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HTBC Summer Camp 2023: How to create IP awareness for decision makers on LinkedIn

The High-growth Technology Business (HTB) community is an initiative to support business decision makers in SMEs by raising awareness about the relevance of intellectual property for their business. The High-growth Technology Business initiative regul ...

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IP Management via the DIN 77006 Standard – Helpful tool or administrative monster?

What’s the deal with DIN 77006? Is the standard a useful tool for implementing a one-stop IP management system? Current challenges in the IP Landscape With digitization, big data, IoT and AI technologies, managing intellectual property (IP) is b ...

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Business development for IP firms – IP business talk with Mr. Rautenberg

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

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Training at Theben AG: Protection of digital solutions with IP-design

In today’s rapidly advancing digital landscape, businesses heavily rely on digital solutions, software, and technologies to drive innovation, enhance efficiency, and maintain a competitive edge. As digital assets become increasingly valuable, sa ...

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Protection of business models and business model innovation with IP: Case study Dolby Labs

Dolby laboratories tells us a fascinating story how over many decades various business models were developed as reaction to changing market environments and how they were protected with IP. Dolby laboratories themselves were founded in 1965 in London ...

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Training at STARTEAM GLOBAL: Quality in IP management for B2B manufacturers

In today’s competitive business landscape, intellectual property (IP) has emerged as a crucial asset for B2B manufacturers seeking to maintain a competitive edge and drive innovation. Effective IP management is essential for safeguarding valuabl ...

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Protecting digital customer journeys in the medical industry with IP-design: Case study Ping An

Background Ping An Ping An Healthcare’s “Good Doctor” now has over 225 million users and is the world’s leading online healthcare eco-system platform. The disruptive digital business model of Ping An Good Doctor (PAGD) is very interesting – it is the ...

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Why are IP management standards so important for companies?

Industry 4.0, AI and the Internet of Things are forcing companies to radically rethink how they manage intellectual property. Companies are developing new business models, use cases and applications with significant digital components, such as smart p ...

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