Law-firm events work best when they’re treated as a campaign, not a calendar entry. Below is a practical, field-tested playbook for turning a one-day expert event into sustained visibility, qualified conversations, and measurable pipeline — using the ...

App icons may be tiny, but they carry enormous brand significance. As the digital storefront of any application, they’re often the first and most frequent point of contact between users and brands. In this episode, Zeeger Vink and Maria Boicova-Wynant ...

This White Paper LinkedIn for IP Experts explores why LinkedIn is no longer optional for intellectual property professionals. It provides a detailed roadmap for building visibility, authority, and client relationships in today’s digital-first world. H ...

If you can show what you know, you make it easier for clients to choose what you can do. Few experts embody this better than Sebastian Goebel, European & German patent attorney and co-founder of Bösherz Goebel, whose specialty sits at the intersec ...

How often do you bump into a 179 year old company that still behaves like a start‑up when it comes to its IP? ZEISS does just that. Quietly shielded by the Carl‑Zeiss‑Stiftung, the optics legend has turned its ownership model into a licence to think l ...

Task 22 of the CEIPI-EPO MIPLM’25 exam challenges candidates to explain how leadership works in IP management. InnovaIP GmbH, a fast-growing European IP consultancy, is expanding its services across various sectors and countries. As their client base ...

When a law firm invests months into curating a flagship conference, success depends on more than a polished program — it hinges on reaching the right people with the right story at the right time. HOFFMANN EITLE’s campaign for its Euro Law Conference ...

When it comes to solving the climate crisis, technology plays a central role. From electric vehicles to smart grids and bioplastics, innovation is shaping the path to a greener future. But for these solutions to succeed, they must be protected, commer ...

In the dynamic world of law firms, particularly in patent law, events are far more than just social gatherings. They are a powerful strategic tool for business development and client retention. In a highly competitive market, it’s no longer enou ...

In the IP world, excellence alone isn’t enough. Decision-makers increasingly assess advisors through their digital footprint long before a first call. That means your brand—how you position your expertise, show up across channels, and sustain recognit ...